Marketing channel quiz

Vertical channel integration is made possible when

is made possible by purchasing the operations of a link in the channel.

Del Monte markets ketchup for household use to supermarkets through grocery wholesalers. It markets ketchup for institutional use through industrial distributors and food brokers. Del Monte is using

multichannel distribution

Subway sells its food items through company-owned stores and through franchises. Subway uses ____ as a channel strategy.

multichannel distribution

Kawasaki places several motorcycles in "pods" in order to load them efficiently using forklifts. This system of materials handling is called

unit loading

The Diamond Salt Company needs to transport 20 tons of salt from Baton Rouge, Louisiana, to Cincinnati, Ohio. Which of the following methods would be the cheapest for transporting this cargo?

waterways