marketing channels 2

Which type of retailer involves comparatively low prices as a major selling point combined with the reduced costs of doing business? -Category killer stores -Limited line retailers -Discount retailers -Convenience stores

Discount retailers

Which type of shop offers a range of grocery and household items that cater for last-minute purchase needs of consumers? -Limited line retailers -Convenience stores -Category killer stores -Supermarkets

Convenience stores

________ distribution is a product distribution strategy that involves stocking the products in as many outlets as possible. -Selective -Exclusive -Partial

Intensive

Which of the following is true of a conventional distribution channel? -It is a distribution channel where the producer is owner of all other channel members. -It has each channel member acting as a separate business unit trying to maximize its own profits. -It has all members of the channel acting as a unified unit. -It has one channel member owning the other channel members. It consists of the producer selling its product directly to the customer without the use of intermediaries

It has each channel member acting as a separate business unit trying to maximize its own profits.

Which of the following is true of a vertical marketing system? -It occurs when two or more companies at one level join together to follow a new marketing opportunity. -It occurs when a single firm sets up two or more marketing channels to reach one or more customer segments -It does not give overall power to any one member in the channel. -It has one channel member owning all the other channel members, or has contracts with all other channel members. -It has each channel member acting as a separate business unit trying to maximize its own profits.

It has one channel member owning all the other channel members, or has contracts with all other channel members.

Which of the following is true of the intensive distribution technique in marketing? -It gives unshared rights to select dealers. -It provides the best dealer selling support. -It requires controlled distribution of products in strategic channels. -It uses the least amount of intermediaries in selling products. -It makes products available where and when consumers want them.

It makes products available where and when consumers want them.

Which of the following is an example of horizontal conflict in the distribution channel? -a Gucci executive complaining to Gucci's suppliers of delay in shipping consignments -a Walmart executive complaining to a Pepsi executive for not replenishing stocks -a FedEx agent complaining that a DHL agent is cutting off its business -a Nike shoe dealer complaining that the shoes provided to the dealer are defective -a Ford car dealer complaining that another Ford dealer is overpricing customers for the same car model

a Ford car dealer complaining that another Ford dealer is overpricing customers for the same car model

Which of the following types of marketing systems does a franchise organization follow? -corporate vertical marketing system -administered vertical marketing system -contractual vertical marketing system -direct marketing system -horizontal marketing system

contractual vertical marketing system

A seller that requires that only certain dealers carry its products and also that these dealers don't handle competitors' products, is using the ________ distribution strategy. -horizontal trading -exclusive -selective distribution -disintermediation

exclusive

Retailing operation which is operated and owned by the brand manufacturer and carries surplus or irregular goods is classified as _________. -value retail centers -warehouse clubs -factory outlets

factory outlets