marketing chap. 6
They are two key types of information searches: internal and ____
external
True or false: The statement "Sometimes things just are not meant to work out" is an example of an internal locus of control.
false
True or false: Universal sets are a subset of retrieval sets and evoked sets.
false
Which statement illustrates an internal locus of control? - "Bad luck happens; it is just the way the world works." - "My decisions are out of my control." - "I can't affect my future." - "Consequences are the result of my actions."
"Consequences are the result of my actions."
Which statement illustrates an external locus of control? - "Even though this is a tough subject for me, I can improve my score on the test by studying." - "No matter how hard I study, the test will be too hard." "If I study hard, I have a better chance of getting a high score on the test."
"No matter how hard I study, the test will be too hard."
What are the two types of information search? (Choose every correct answer.) - External search - Risk search - Location search - Functional search - Internal search
- External search - Internal search
Which of the following elements affect the consumer search process? (Choose every correct answer.) - The locus of control - Perceived benefits versus perceived costs - Actual or perceived risk - A firm's accounting processes
- The locus of control - Perceived benefits versus perceived costs - Actual or perceived risk
When a consumer uses many evaluative criteria, such as fuel economy, acceleration speed, and the availability of extra features, to make a decision about purchasing a car, the consumer is doing what? Multiple choice question. Refusing to use a compensatory decision model Using a non-compensatory decision model Employing a decision heuristic Basing the decision on important features of the car
Basing the decision on important features of the car
In addition to customer satisfaction and loyalty, which of the following is also one of the potential postpurchase outcomes? Multiple choice question. Brand switching Disposal Need adjustment Cognitive dissonance
Cognitive dissonance
Which of the following is a set of criteria that consumers use to quickly and efficiently select from among several alternatives? Multiple choice question. Maslow's hierarchy of needs Choice architecture Consumer decision rules Psychological needs
Consumer decision rules
Which of the following consist of a set of salient, or important, attributes about a particular product? Multiple choice question. Evaluative criteria Emotive criteria Peripheral criteria Inconsequential criteria
Evaluative criteria
Product promotions that set unrealistically high consumer expectations often lead to which of the following? (Choose every correct answer.) Multiple select question. High initial sales of the product Highly satisfied customers Positive word of mouth Long-term customer dissatisfaction
High initial sales of the product Long-term customer dissatisfaction
In which situation did an alternative evaluation option occur within the search process? Multiple choice question. Frankie goes to a nearby gas station to purchase his regular energy drink. Jesus gets a membership at the gym his friends use. Kevin searches for a new car on the Internet before visiting the "The Mile of Cars" store Mike buys a ticket to the only theme park in the city.
Kevin searches for a new car on the Internet before visiting the "The Mile of Cars" store
hich factor does NOT directly influence how the consumer makes a purchase decision? Multiple choice question. Social factors Psychological factors Situational factors Macroeconomic factors
Macroeconomic factors
A kindergarten teacher wants to buy several electronic tablets for her classroom, but she is concerned that they will break with all of the children handling them. Which type of risk is the teacher primarily concerned with? Multiple choice question. Physiological Financial Performance Psychological
Performance
Reggie needs to buy a snowblower, but he has a gravel driveway and is concerned that the machine will pick up stones, causing a malfunction. This is what type of risk? Multiple choice question. Social Performance Informational Psychological
Performance
Need recognition would be greatest in which situation? - Janet is making a fruit salad and has no apples. - Claire has run out of Chanel No. 5, one of her favorite perfumes. - Pete returned home from work to find that his refrigerator is broken and that his refrigerated and frozen food must be thrown out. - Don is taking a four-week backpacking trip around Europe and wants a new jacket for the trip.
Pete returned home from work to find that his refrigerator is broken and that his refrigerated and frozen food must be thrown out.
Which stage in the consumer decision process comes immediately after need recognition? - Secondary needs - Post-purchase - Purchase - Search for information - Evaluate alternatives
Search for information
Determinant attributes and consumer decision rules are examples of which of the following? Multiple choice question. Brands or stores consumers can recall from memory Shortcuts consumers use to simplify purchase decisions An external locus of control Postpurchase cognitive dissonance
Shortcuts consumers use to simplify purchase decisions
Why would a firm record the number of abandoned virtual carts on its website? Multiple choice question. To evaluate postpurchase cognitive dissonance To evaluate customer loyalty To assess the opt-in rate To assess the conversion rate
To assess the conversion rate
Which best describes the purpose of determinant attributes? Multiple choice question. To eliminate unethical brands or stores from the marketplace To make it seem like a failing brand or store is succeeding in the marketplace To restore confidence in a brand or store that has been involved in a scandal To help consumers differentiate between competing brands or stores that seem similar
To help consumers differentiate between competing brands or stores that seem similar
Consumer decision rules are either Blank______. Multiple choice question. regulatory or nonregulatory psychological or financial compensatory or noncompensatory evoked or universal
compensatory or noncompensatory
One of the factors that affects a consumer's search process involves weighing the perceived benefits of a search against the perceived ______.
cost
Julio is familiar with several brands of mobile phones, but he plans to consider only two brands when he purchases his next phone. Those two brands are his ______set.
evoked
Octavia is in the market for purchasing a new automobile, but she will only consider buying models made by American companies. The American car makers are part of Octavia's Blank______ set. Multiple choice question. evoked universal alternative retrieval
evoked
An Blank______ search is when buyers look for information beyond their personal knowledge to help make the buying decision, such as checking the Internet, asking a friend, or visiting a showroom. Multiple choice question. alternative internal external information
external
Accessing information from one's own memory and knowledge is known as a(n) ____ information search.
internal
Horace needs a new pair of running shoes. He first thinks about the last pair he bought, how comfortable they are, and how well they have held up. In this example, Horace is conducting a(n) Blank______ search for information. Multiple choice question. external ethical functional internal
internal
The impetus that pushes consumers to satisfy their unmet needs, such as having no laundry detergent to do the wash, is a(n) Blank______. Multiple choice question. custom attitude perception motive
motive
The final step in the consumer decision-making process, and a very important element in retaining and building a loyal customer base, is _____ behavior
post purchase
Consumer decision making about products and services is influenced by the configuration of the market mix, social factors, Blank______ factors, and sociological factors. Multiple choice question. psychological environmental political sustainable
psychological
Need _____ , is the first stage in the consumer decision process.
recognition
All of the brands that Miguel can easily call to mind for laundry detergents, whether he would consider buying them or not, comprise his Blank______ set. Multiple choice question. evoked retrieval predetermined universal
retrieval
When Akeelah is thinking about where she would like to eat lunch, she remembers five places close by where she has eaten before. Although she would not revisit some of them, these restaurants are part of Akeelah's Blank______ set. Multiple choice question. retrieval universal evoked unevoked
retrieval
The ______ is the second step in the consumer decision process. - search for information - recognition of a need - purchase - alternative evaluation
search for information
Retailers use Blank______ to see how well they are doing at turning potential buyers into actual buyers. Multiple choice question. the burn rate customer loyalty the conversion rate customer satisfaction
the conversion rate
The consumer decision process is best defined as ______. - a sequence of steps a consumer goes through from need recognition to alternative evaluation - a technique marketers use to identify and appeal to their target market - the steps consumers experience when making a purchase - the response that a seller makes to a consumer's purchase decision
the steps consumers experience when making a purchase
True or false: Consumers often evaluate alternatives while still engaged in the search process.
true
True or false: The statement "Life tends to unfold the way it should with or without my actions" is an example of an external locus of control.
true
Which best describes the purpose of determinant attributes? Multiple choice question. To make it seem like a failing brand or store is succeeding in the marketplace To restore confidence in a brand or store that has been involved in a scandal To help consumers differentiate between competing brands or stores that seem similar To eliminate unethical brands or stores from the marketplace
To help consumers differentiate between competing brands or stores that seem similar
The collection of all possible alternatives for a decision, even those the buyers would not consider and might not even be aware of, is referred to as the Blank______. Multiple choice question. retrieval set universal set evoked set evaluative criterion
universal set
