Marketing Chapter 12
Which of the following is designed to receive goods from various plants and suppliers, take orders, fill them efficiently, and deliver goods to customers as quickly as possible?
A distribution center
Which of the follow defines a channel level?
A layer of intermediaries that performs some of the work in bringing the product and its ownership closer to the final buyer
Which of the following describes a contractual VMS?
A vertical marketing system in which independent firms at different levels of production and distribution join together through contracts
Which of the following describes an administered VMS?
A vertical marketing system that coordinates successive stages of production and distribution through the size and power of one of the parties
Which of the following is a channel that has no intermediary level?
Direct marketing channel
__________ is the cutting out of marketing channel intermediaries by product or service producers or the displacement of traditional resellers by radical new types of intermediaries.
Disintermediation
Which of the following describes exclusive distribution?
Giving a limited number of dealers the exclusive right to distribute the company's products in their territories
__________ is selecting, managing, and motivating individual channel members and evaluating their performance over time.
Marketing channel management
__________ is managing upstream and downstream value-added flows of materials, final goods, and related information among suppliers, the company, resellers, and final consumers.
Supply chain management
How is integrated logistics management defined?
The logistics concept that emphasizes teamwork—both inside the company and among all the marketing channel organization—to maximize the performance of the entire distribution system
Which term refers to an independent logistics provider that performs any or all of the functions required to get a client's product to market?
Third-party logistics provider
A marketing channel is best defined as __________.
a set of interdependent organizations that help make a product or service available for use or consumption by the consumer or business user
A corporate VMS is __________.
a vertical marketing system that combines successive stages of production and distribution under single ownership
A(n) __________ channel consists of one or more independent producers, wholesalers, and retailers, each a separate business seeking to maximize its own profits, perhaps even at the expense of profits for the system as a whole.
conventional distribution
A(n) __________ is a channel arrangement in which two or more companies at one level join together to follow a new marketing opportunity.
horizontal marketing system
A(n) ________ is a channel containing one or more intermediary levels.
indirect marketing channel
Marketing logistics is __________.
planning, implementing, and controlling the physical flow of materials, final goods, and related information from points of origin to points of consumption to meet customer requirements at a profit
Intensive distribution is best defined as __________.
stocking the product in as many outlets as possible
Selective distribution is __________.
the use of more than one but fewer than all of the intermediaries who are willing to carry the company's products
Which of the following describes a multichannel distribution system?
One in which a single firm sets up two or more marketing channels to reach one or more customer segments
