Marketing Chapter 14
Companies have been using computer technology to integrate order processing with production, inventory, accounting, and transportation in a system referred to as just-in-time delivery. electronic data input. expected data input. electronic data interchange. inventory management.
electronic data interchange
Pnina Tornai is a wedding dress designer targeting upscale brides. Her wedding dresses have been worn by celebrities and featured in television programs. Which form of distribution would Pnina Tornai most likely use for her wedding gowns? selective dealer exclusive extensive intensive
exclusive
The Internet may increase resentment between intermediaries and manufacturers because role expectations posted on a manufacturer's Web site are unclear to intermediaries. it makes communication between the intermediaries and manufacturers more difficult. it makes it easier for the manufacturers to take the role of channel captain. it allows manufacturers to create a direct channel that competes with retailers. communication between the manufacturers and intermediaries is more open and clear.
it allows manufacturers to create a direct channel that competes with retailers
Alicia is a product manager for a computer manufacturer and has decided to improve their inventory management. She is working with suppliers to wait to purchase materials just right before they are needed in production so that she can keep the levels of inventory low. She is suggesting a(n) ____ approach. inventory reduction safety stock ordering minimization cost savings just-in-time
just-in-time
Business consumers frequently buy _____, while consumers typically buy _____. on credit; with cash large quantities; limited quantities through catalogs; online or in-store national brands; private-label brands new products; used products
large quantities; limited quantities
Sony Pictures Television, the production company behind the television show Breaking Bad, made several marketing mix decisions that were related to distribution. All of the following are distribution decisions, except airing Breaking Bad on AMC. leasing a billboard in Times Square to feature the star of the show making the show available for streaming on Netflix and Google Play. selling action figures through its official Web site. releasing the original musical score on iTunes.
leasing a billboard in Times Square to feature the star of the show
In which of the following situations is dual distribution likely to be determined illegal? A retailer's prices at its stores undercut a manufacturer's own prices. A manufacturer sells its products exclusively online through its own Web site and an independent Web site. A manufacturer's outlet store undercuts its independent retailers' prices for the same products. A retailer sells a manufacturer's products in its stores and its Web site. A manufacturer sells its products exclusively through its own Web site and its own retail stores.
a manufacturer's outlet store undercuts its independent retailer's prices for the same products
Fiat Chrysler has an agreement with GAC Group, a Chinese automobile manufacturer, to produce Jeeps in China to be sold to Chinese customers. This agreement gives Fiat Chrysler access to the Chinese market without having to pay import tariffs on cars produced in the United States and sold in China. This is an example of dual distribution. exclusive distribution. tying agreements. a strategic channel alliance. horizontal channel integration.
a strategic challe alliance
Pierre runs a grocery store and is working with his suppliers in the planning and implementation of the flow of products from the manufacturer to his store. The goal is to make the transportation and storage of products more efficient and effective. He is engaging in _____ management. operations product supply logistics channel
lotistics
For which of the following products is exclusive distribution most appropriate? computers luxury cars hair dryers laundry detergent cell phones
luxury cars
Place utility is best described as having the product available in as many locations as possible to make it easy to find. having the product available in as few locations as possible to increase brand exclusivity. not running out of a product in any location where it is sold. getting the product to the retail location as efficiently as possible. making the product available in locations where customers wish to purchase it.
making the product available in locations where customers wish to purchase it
Dan is the president of a small firm that builds office furniture. His company is still fairly small and has not hired a sales staff yet. Dan's firm likely is using _____ to maintain contact with the companies that buy its furniture. retailers agents brokers merchants wholesalers
agents
Product managers for Green Giant are meeting to discuss ways so that they can improve the packaging of their frozen foods to reduce damage and make loading and transportation more efficient. This is an attempt to improve warehousing. inventory management. order processing. transportation. materials handling.
materials handling
Freight transportation companies that have the ability to transport products in many different ways including ships, rails, trucks, and air service are known as freight forwarders. shipping experts. air-land-sea carriers. intermodal carriers. megacarriers.
megacarriers
The primary difference between a manufacturers' agent and an industrial distributor is that an agent deals with multiple manufacturers and a distributor sells one manufacturer's product exclusively. an agent is employed as part of the producer's sales staff, but a distributor is not employed. an agent is typically unskilled and does not have technical knowledge while employees of an industrial distributor are highly trained. a distributor is employed as part of the producer's staff, but an agent is not employed. an agent does not take title of a product, but a distributor does take title.
an agent does not take title of a product, but a distributor does take title
When considering the best channel to use, the following are true about smaller firms, except that they are likely to have a large number of distribution centers. may consider including channel members that can extend credit. may be in a strong position to cater to customers in a particular area. may not have the resources to develop their own sales force. may not be able to maintain a large inventory.
are likely to have a large number of distribution centers
Select Comfort, a producer of adjustable air mattresses, sells its products through retail chains, direct mail sales, and on its website. This is an example of __________. direct marketing multichannel distribution physical distribution exclusive distribution materials handling
multichannel distribution
If a small retailer is in a marketing channel that contains only the producer, the retailer, and the customer, which of the following is most likely being sold by the retailer? power tools new college textbooks potato chips haircut shoes
new college textbooks
David is reviewing proposals from different shipping companies to see whether he can improve _____ of his company's products. order accuracy order entry order delivery order completion order handling
order delivery
Precision Equipment is updating the way it ships its products. Specifically, it is improving _____ by adding electronic ordering to its system, adding automated machines to move items in the warehouse, and partnering with UPS to ensure priority shipping with the carrier. order processing inventory management warehousing materials handling logistics
order processing
Becky has started a company selling homemade cookies online. As the company has grown, Becky has decided to hire a third party to handle her physical distribution tasks so that she can focus on serving existing customers and attracting new ones. She has been using _____ for physical distribution of the cookies. wholesalers order processors retailers selling agents outsourcing
outsourcing
When a firm has an inventory stockout, it can result in higher materials handling costs. increased warehousing costs. increased risk of damage to inventory. decreased order entry efficiency. brand switching among customers.
brand switching among customers
Brandon works for Redwood Enterprises in Washington State. As the furniture company expands beyond the Pacific Northwest, Brandon has been asked to find a warehouse to lease in California to serve the company's new markets. This warehouse will be a _____ and will only store furniture manufactured by Redwood Enterprises to be distributed in California and the Southwestern United States. bonded warehouse field public warehouse public warehouse private warehouse distribution center
private warehouse
Horizontal channel integration results in coordination of activities in a distribution channel by a single member. is a result of legal agreements such as those used for franchise locations. makes it more difficult to achieve economies of scale. combines all stages of the channel under a single owner. can be done by merging two retailers.
can be done by merging two retailers
Which of the following products will most likely use the longest distribution channel? canned vegetables automobiles fine china luxury handbags milk
canned vegetables
Large manufacturers such as Procter & Gamble are typically able to have control over how their products are promoted and sold in different retail outlets. Due to this control, Procter & Gamble is likely a channel priority. dominator. developer. integrator. captain.
captain
A grocery store that sells both Annie's Homegrown Organic Macaroni & Cheese and Horizon Organic Macaroni & Cheese has been giving Annie's products better locations on the shelves and promoting them more in stores than Horizon's products. If this continues, _____ is likely to result. dual distribution horizontal channel integration channel conflict channel coordination vertical channel integration
channel conflict
IMA Wholesalers is a distributor of car repair parts and supplies, selling to both retailers and auto repair service businesses. Recently, IMA has been promoting the Pennzoil brand of oil over the Quaker State brand of oil by offering larger discounts to the channel members. If IMA continues to do this, ____ is likely to result. channel disintegration channel conflict vertical channel integration a tying agreement horizontal channel integration
channel conflict
Snap-on Tools uses a franchise model to sell shop equipment products to customers. When Snap-on opened an online Web site that sold tools directly to consumers, this likely caused _____ with franchisees, which would likely increase if Snap-on reaches an agreement to sell through Home Depot as well. channel cooperation channel leadership channel conflict vertical channel integration horizontal channel integration
channel conflict
A private warehouse is a facility specially designed for rapid flow of products. company that offers storage and transportation services. company-operated facility for storing and shipping products. warehouse designed to hold the property of multiple customers. business that leases storage space to other firms.
company-operated facility for storing and shipping products
The Mini Roadster is manufactured in England. For cars sold in the United States, they are placed into large boxes that are 8-feet wide, 8-feet high, and 10- to 40-feet long. This way, they can be stacked and shipped on ships and barges across the Atlantic Ocean. This process is referred to as unit loading. containerization. piggybacking. pallet stacking. warehousing.
containerization
Subway, a fast-food sandwich restaurant, has channel members that are connected using legal agreements that spell out the rights and responsibilities of each member. This is an example of a(n) _____ vertical marketing system. fast food corporate legal administered contractual
contractual
In-N-Out Burger is a fast-food hamburger chain headquartered in California that owns and operates every location, resisting franchising any new locations. By owning every location and not franchising, In-N-Out operates a(n) _____ and has no plans of adopting a(n) _____. corporate VMS; administered VMS administered VMS; corporate VMS contractual VMS; corporate VMS administered VMS; contractual VMS corporate VMS; contractual VMS
corporate VMS; contractual VMS
McDonald's has a multichannel distribution system in which it operates its own locations and has franchise agreements with other locations. Operating its own locations is a(n) _____, while the franchises represent a(n) _____. contractual VMS; corporate VMS corporate VMS; administered VMS corporate VMS; contractual VMS administered VMS; corporate VMS administered VMS; contractual VMS
corporate VMS; contractual VMS
Old Navy sells its clothing directly to consumers through its own retail outlets. This is an example of a(n) _______. corporate vertical marketing system. dual distribution system. contractual vertical marketing system. horizontal marketing strategy. administered vertical marketing system.
corporate vertical marketing system
All members of the supply chain should determine their position in the chain, identify their partners and their roles, and establish partnerships whose focus is ________. shifting costs to suppliers cooperation with competitors maximizing costs customer relationships maximizing technology implementation
customer relationship
Jackie works for a custom bicycle manufacturer and is analyzing the order fulfillment process. She wants to shorten the time between receiving an order online and having the order picked up by UPS while maintaining customer service and cost. Jackie is focusing on improving her company's _____ as a way of increasing customer satisfaction. shipping time cycle time turnaround time processing time fulfillment time
cycle time
An arrangement where a producer forbids an intermediary to carry products made by competing manufacturers is called _________. exclusive distribution contractual VMS a tying agreement exclusive dealing refusal to deal
exclusive dealing
JD's Diner offers Coca-Cola products to its customers. They have an agreement with Coca-Cola that they are not allowed to carry products from PepsiCo or any other competitor. Coca-Cola is engaging in which of the following channel management practices? refusal to deal tying agreements restricted sales territories dual distribution exclusive dealing
exclusive dealing
Supply chain management combines two or more stages of the marketing channel under one management. True False
false
The end result of eliminating marketing intermediaries is a cost benefit. True False
false
The reorder point is computed by multiplying the service standard by the order lead time. True False
false
Richland Technologies produces smartphone accessories. In order to have enough capital to manufacture its latest batch of accessories, Richland Technologies secured a loan with its inventory as collateral. Instead of moving the collateral to a warehouse, the bank making the loan hired a company to set up a _____ to provide security over the collateral at Richland Technologies' facility. public warehouse field public warehouse secured warehouse bonded storage private warehouse
field public warehouse
A firm that consolidates shipments from many smaller firms into efficient lot sizes is known as a freight forwarder. freight consolidator. megacarriers. consolidation carrier. logistics optimization engineer.
freight forwarder
When Disney merged with Pixar, the merger gave Disney the ability to produce animated films more efficiently. This is an example of an administered VMS. vertical channel integration. a corporate VMS. a contractual VMS. horizontal channel integration.
horizontal channel integration
Using horizontal channel integration allows a firm to increase efficiency and develop economies of scale in advertising and other marketing functions. combine all stages of the distribution channel under a single company's ownership. better communicate with other members of the distribution channel. sell off unprofitable products and brands at a discounted price. use contractual agreements to open franchise locations.
increase efficiency and develop economies of scale in advertising and other marketing functions
Grainger is an industrial supply company selling equipment from manufacturers and selling the equipment to manufacturing companies. Grainger takes title and carries inventory of the products it sells. Grainger is an example of a(n) _______. wholesaler. retailer. manufacturer's agent. industrial distributor. broker.
industrial distributor
Sales are most likely to have a direct relationship to product availability for products that use ____ distribution. selective extensive multichannel exclusive intensive
intensive
When Coke Zero was added to the line of Coca-Cola products, it most likely was introduced using _____ distribution. exclusive extensive intensive selective full-market
intensive
JanSport offers a line of backpacks in a variety of styles and sizes. The company needs to make sure that it has an adequate assortment of backpacks available to meet customer demand as part of the ____ stage of physical distribution. materials handling order processing warehousing inventory management transportation
inventory management
What is the reorder point if the usage rate is 20 units per day, the order lead time is eight days, and the safety stock is 60? 88 1,208 220 9,600 500
220
In a simple economy of 3 producers and 10 consumers, there would be ____ possible transactions without an intermediary. With one intermediary, the number of possible transactions would be ____. 30, 13 13, 30 30, 10 10, 30 3, 10
30,13
If a retailer is reviewing its inventory and notices that the usage rate for one of the products it stocks has decreased, the retailer should decrease safety stock. increase the order lead time of the product. increase the amount of safety stock. increase its reorder point. decrease its reorder point.
decrease its reorder point
If Kellogg's is forcing its retailers to place its cereals in prime locations on the shelves so that customers can see them easier than the competition, it would be demonstrating channel power. integrating the channel horizontally. leading channel cooperation. eliminating channel conflict. integrating the channel vertically.
demonstrating channel power
Sonia is planning a trip to Belize. She is looking for places to stay through the online rental service Airbnb. After comparing many different places, she decides on where she wants to stay and books her lodging. Airbnb is able to use ____________________ that allows distribution and ____________________ to occur simultaneously. multichannel distribution; purchasing just in time distribution; consumption digital distribution; consumption digital distribution; materials handling multichannel distribution; electronic data interchange
digital distribution; consumption
Gap allows shoppers to buy its clothing through its stores or through its Web site gap.com. This is an example of horizontal channel integration. tying agreements. vertical integration. a strategic channel alliance. dual distribution.
dual distribution
The Gap sells its clothing through its company-owned stores and through its own Web site. The Gap uses _____ as a channel strategy. tying agreements restricted sales territories exclusive dealing dual distribution refusal to deal
dual distribution
When dealing with large grocery stores, Nestle sells its Gerber baby foods directly to retailers. For smaller grocery stores, however, Gerber baby food is sold to wholesalers who in turn sell it to the stores. Nestle is using a strategic channel alliance. agents. dual distribution. horizontal channel integration. industrial distributors.
dual distribution
For which of the following products is selective distribution most appropriate? Keurig coffee makers Porsche cars Snickers candy bars Tylenol pain reliever Luxury watches
Keurig coffee makers
WalMart has begun requiring that its suppliers add _____ to their shipments. The shipments can then be tracked using radio waves to help WalMart and its suppliers make the supply chain more efficient. RFID tags mobile scanners UV chips barcode readers LED trackers
RFID tags
Mercury Toy Store has two types of warehouses that it uses. The first is a _____ that it operates and uses exclusively to store inventory year-round. In the months leading up to Christmas, when the company knows the demand for toys will increase, it gets a short-term lease on a _____ that helps it store the excess inventory it will need during the Christmas shopping season. primary warehouse; secondary warehouse private warehouse; distribution center main warehouse; leased warehouse permanent warehouse; temporary warehouse private warehouse; public warehouse
private warehouse; public warehouse
Kraft sells its macaroni and cheese through thousands of retailers across the country. Which of the following marketing channel structures is Kraft most likely to use? producer, consumer producer, wholesaler, retailer, consumer producer, retailer, consumer producer, wholesaler, agent, retailer, consumer producer, wholesaler, consumer
producer, wholesaler, retailer, consumer
Manufacturers of convenience products such as chewing gum reach customers through thousands of retailers. What marketing channel are these manufacturers most likely to use? Producer, consumer Producer, retailer, consumer Producer, wholesaler, retailer, consumer Retailer, consumer Producer, wholesaler, agent, retailer, consumer
producer, wholesaler, retailer, consumer
Caterpillar manufactures bulldozers and other large construction equipment that it sells directly to construction companies. This is an example of a _____ channel. producer—buyer producer—agent—distributor—buyer producer—distributor—buyer producer—wholesaler—buyer producer—agent—buyer
producer-buyer
A medical supply wholesaler has seen growth in its business recently and has decided to open a new facility designed for moving the products being sold. It will combine shipments received from manufacturers and ship them to medical facilities almost immediately. This new facility would be best classified as which of the following? distribution center bonded warehouse public warehouse field public warehouse private warehouse
public warehouse
Halloween Center is a specialty costume store that operates a retail location from late August through early November. The company needs some warehouse space to store its costumes. Because of the seasonality of its operations, they are most likely looking to lease a bonded warehouse. temporary warehouse. public warehouse. storage warehouse. private warehouse.
public warehouse
Cook Right Pans has two types of warehouses that it uses. The first is a _____ that it leases to store excess inventory during times when its production output is greater than the demand for its pots and pans. The second is a _____ that is used to coordinate the shipping of completed products and is designed for quickly shipping products rather than for storage. public warehouse; distribution center private warehouse; distribution center private warehouse; public warehouse materials warehouse; finished products warehouse preassembly warehouse; postproduction warehouse
public warehouse; distribution center
Inditex, the parent company of fast-fashion retailer Zara, is an expert at using technology to track items. For instance, Zara has small bits of this technology attached to its fashion products' security tags. This technology uses signals to keep track of inventory and inform the retailer when more products need to be ordered. It also helps with shipment tracking. This technology is called _______. electronic data interchange radio frequency identification vertical marketing system freight forwarders digital distribution
radio frequency identification
FedEx provides overnight shipping of packages across the United States. If a customer in San Francisco wants a package to be delivered to Atlanta the following morning, speed is very important and the customer is willing to pay a higher price for the speed. FedEx would most likely use _____ for transporting the overnight package from San Francisco to Atlanta. pipelines railroads trucks airplanes waterways
railroads
Jeep wants to transport new vehicles from its plant in Toledo, Ohio, to the dealers in Southern California. Which of the following methods would be the cheapest for transporting this cargo? railroads airplanes birdyback pipelines trucks
railroads
The courts have held ___________________ a restraint of trade among intermediaries handling the same brands. However, courts have often adopted conflicting positions in regard to this issue and believe it can promote competition under certain circumstances. tying agreements exclusive dealing refusal to deal vertical channel integration restricted sales territories
restricted sales territories
When manufacturers such as Microsoft, Sony, and Bose bypass retailers by opening up their own retail locations, it is likely to lead to increased channel cooperation between the retailers and the manufacturers. allow one member of the channel to be seen as channel captain. make horizontal channel integration more likely. result in channel conflict between the manufacturers and the retailers. increase the communication between the various channel members.
result in channel conflict between the manufacturers and the retailers
Laurie bought herself a new jacket using a marketing channel that has only one intermediary. That intermediary is classified as a broker. wholesaler. industrial distributor. manufacturer's agent. retailer.
retailer
Anne-Marie is the manager of a department store. She has read predictions that the coming winter is going to be very cold and is concerned that there will be a lot of demand for winter coats. To help avoid stockouts, she is keeping private warehouses. orders on standby with suppliers. excess inventory. safety stock. just-in-time inventory.
safety stock
General Electric sells its home appliances through a network of dealers and only a few large retailers. It most likely distributes using _____ distribution. intensive exclusive selective extensive dealer
selective
The Fisher-Price company produces toys and baby-related products. For the introduction of its line of nursery furniture for infants and small children, the Fisher Company will most likely use ____ distribution for the products. intensive priority exclusive selective horizontal
selective
Gucci sells its handbags through its company-owned stores and through a handful of high-end department store chains like Neiman Marcus and Saks Fifth Avenue. Gucci is using _____ and _____ distribution. exclusive; dual intensive; dual exclusive; single-channel selective; dual selective; single-channel
selective; dual
Perishable products such as dairy or produce are more likely to be distributed through direct channels. longer channels. exclusive distribution. a strategic channel alliance. shorter channels.
shorter channels
Which of the following describes a disadvantage of using an industrial distributor? Industrial distributors work on commission and do not take title of products. They have limited ability to provide customers with parts or repair services quickly. They are dedicated to selling only one brand. They are not aware of local business customers' needs. Since they are independent firms, they may be difficult to control.
since they are independent firms, they may be difficult to control
After appearing on a national talk show to discuss her line of bracelets and rings, Natalie expected sales volume to increase. Unfortunately, the sales volume was higher than expected and her company had $250,000 in lost sales because it did not have enough inventory. The $250,000 represents which of the following inventory management costs? stockout shortage safety stock replenishment carrying
stockout
Exclusive distribution is_____________. suitable for products consumed over a long period of time not suitable for infrequently purchased products desirable when a special effort is important appropriate for shopping products appropriate for convenience products
suitable for products consumed over a long period of time
Carly works at Kellogg's and is on a team developing a new breakfast cereal. She is currently trying to contact different companies who can provide the specific ingredients and equipment needed to make the cereal. She will work with the procurement department to reach an agreement with the companies selected to provide the ingredients and equipment. She is currently engaging in _____ management. logistics supply distribution operations product
supply
Walmart is working with its suppliers, using tools such as electronic billing, purchase order verification, and bar code technology, to integrate data used to improve overall performance. This is an example of __________. supply-chain management channel conflict a vertical marketing system multichannel distribution a horizontal marketing system
supply chain management
Retailers work with their suppliers to coordinate operations to meet customer needs, acquire products that their customers demand, and facilitate the movement of products from the suppliers to their stores. When doing all these activities, the retailer is engaging in intensive distribution. supply-chain management. horizontal channel integration. materials handling. exclusive distribution.
supply-chain management
When four buyers purchase the products of 6 producers, 24 transactions are required. If one intermediary serves both producers and buyers, the number of possible transactions is four. ten. twelve. eighteen. twenty-four.
ten
A channel that includes both a manufacturers' agent and an industrial distributor is appropriate under which of the following circumstances? The product being sold is relatively inexpensive and easy-to-use. The producer wants to cover a large geographic area, but has no sales force. The manufacturer's product is expensive with a lot of specific technical detail. They are part of a contractual vertical marketing system. The manufacturer's sales force is available to assist the agents and distributors.
the producer wants to cover a large geographic area, but has no sales force
Customers receive the benefits of form utility from an intermediary when the product is preassembled in the manufacturer's packaging. a retailer offers to add a monogram to a product. the consumer is preapproved for purchase and does not have to complete paperwork. the retailer has many locations available to purchase a desired product. the customer is able to shop on major holidays when many retailers are closed.
the retailer offers to add a monogram to a product
Which of the following describes an advantage of using industrial distributors? They can perform needed selling activities in local markets at a relatively low cost. They usually possess considerable specialized knowledge to sell technical products. They are part of a corporate vertical marketing system and under the same management. Their goals are the same as the manufacturers', making them easy to control. They are focused only on the producer's products and do not sell any competing products.
they can perform needed selling activities in local markets at a relatively low cost
Which of the following statements about restricted sales territories is not true? They restrict the amount of competing products available in an area. Courts have found that they can promote competition among dealers with different brands. They allow manufacturers to tighten control over product distribution. The producer's intent in establishing them must be evaluated for each individual case. They are often favored by intermediaries because they minimize competition.
they restrict the amount of competing products available in an area
Ryder describes itself as a firm "that delivers outstanding execution from deep expertise in your industry. Our proven supply chain management and transportation solutions, LEAN guiding principles and an established network across NAFTA and Asia help us customize the right solution to meet your business' needs." Due to its specialized expertise, many firms outsource its physical distribution activities to Ryder. Ryder is most likely a(n) _________. industrial distributor third-party logistics firm distribution center megacarrier manufacturers' agent
third-party logistics firm
Marketing channels create four types of utility for consumers. These are logistics, transportation, warehousing, and order processing. ownership, location, ease of use, and purchasing. value, expectations, form, and distribution. time, place, possession, and form. information, promotion, price, and style.
time, place, possession, and form
A wholesaler of produce wants to create a shipping plan for a variety of fruits and vegetables. The managers of the wholesaler want to use _____ because it has the most flexible schedules and routes of all transportation modes. waterways trucks pipelines railroads airplanes
trucks
A discount house can store and transport merchandise that is purchased directly from the producer, thus eliminating the need for a wholesaler. This is an example of vertical channel integration. True False
true
A manufacturer may try to prohibit intermediaries from selling its products outside designated sales territories to tighten control over distribution of its products. True False
true
Selective distribution is desirable when customer service from a channel member is important. True False
true
Redlands Distributing wants to carry Tide detergent products, made by Procter & Gamble. P&G agrees, but only if the supplier also purchases P&G's entire line of detergents such as Gain and Cheer. If this were to occur, Procter & Gamble would be engaging in which of the following channel management practices? exclusive dealing refusal to deal multichannel distribution restricted sales territories tying agreement
tying agreement
When launching its Dove Men+Care line of men's skin care products, Unilever told its distributors that they had to carry the new line if they still wanted to carry the rest of the Dove line of products. They would have been engaging in which of the following channel management practices? dual distribution tying agreements restricted sales territories exclusive dealing refusal to deal
tying agreements
When the Quaker Oats Company manufactures its Quaker Chewy Bars, it places several boxes of the bars into larger shipping boxes that are then stacked onto pallets. These pallets can then be easily moved around using forklifts in a process called piggybacking. pallet stacking. containerization. unit loading. warehousing.
unit loading
Benetton, a leading manufacturer of knitwear in Italy, expanded its operations to include retail outlets in the United States and South America. This type of channel is called ________. horizontal integration retail integration vertical integration merchandising integration multilevel integration
vertical integration
Eliminating wholesalers from marketing channels eliminates the functions performed by wholesalers. would likely decrease prices consumers pay. would likely increase prices consumers pay. increases the efficiency of marketing channels. reduces the overall cost of the marketing channel.
would likely increase prices consumers pay
