Marketing Chapter 15 - Supply Chain and Channel Management

_______ is the process of going through the goods upon receipt to make sure they arrive undamaged and that the merchandise ordered was the merchandise received.

Checking

As transactions are eliminated, the supply chain becomes more efficient, which impacts customers by making it more ______ and less _______ to purchase merchandise.

Convenient; expensive

_______ is the computer-to-computer exchange of business documents from a retailer to a vendor and back.

Electronic data interchange

_______ channel conflict can occur when there is disagreement or discord among members at the same level of marketing channel, such as two competing retailers or two competing manufacturers.

Horizontal

A local bike shop buys bicycles and accessories from various manufacturers and resells them to its customers. What type of marketing channel does this represent?

Indirect

Distributing products to retailers on an as-needed basis as described in the video is an example of a(n) _____ system.

JIT

In a distribution center, which person would be responsible for the financial planning and analysis of merchandise, and its allocation to stores?

Planner

One of the ways that Walmart has been able to reduce the prices of its products, and add value to its customers, is by its continuing focus on streamlining all its _____ functions.

Supply chain management

The _____ tag is the black-and- white bar code found on most merchandise. It contains a 13-digit code that indicates the manufacturer of the item, a description of the item, information about special packaging, and special promotions.

UPC

_______ is an approach for improving marketing channel efficiency in which the manufacturer is responsible for maintaining the retailer's inventory levels in each of its stores.

VMI (vendor-managed inventory)

Each participant in a successful supply chain adds ______.

Value

When companies enter into agreements that allow them to obtain economies of scale and coordination to reduce conflict, it is an example of

a contractual vertical marketing system

The international fashion retailer Zara's parent company, Inditex, owns the manufacturing plants, warehouse facilities, retail outlets, and design studios, which is an example of

a corporate vertical marketing system.

In a(n) ________, there is no common ownership and no contractual relationships, but the dominant channel member controls or holds the balance of power in the channel relationship.

administered vertical marketing system

When a manufacturer ships HDTVs to the Best Buy distribution center, it sends a(n) _______ to the distribution center, which is an electronic document that the supplier sends the retailer in advance of a shipment to tell the retailer exactly what to expect in the shipment.

advanced shipping notice

As the dominant member of the channel of distribution, Coca-Cola holds a lot of power in the relationship with independent grocery stores, and as such, it performs the functions of restocking merchandise, setting up special displays, and rotating merchandise. This is an example of

an administered vertical marketing system.

The process of going through the goods upon receipt to ensure they arrived undamaged and that the merchandise ordered was the merchandise received is called _______.

checking

Franchising is the most common type of _______.

contractual vertical marketing system

A marketing channel that does not have any intermediaries between the buyer and seller is known as a(n) ________ marketing channel.

direct

Janelle grows sweet corn on her farm and sells it to customers from a roadside stand. This is an example of a(n) _______.

direct marketing channel

A ________ is a facility for the receipt, storage, and redistribution of goods to company stores or customers; may be operated by retailers, manufacturers, or distribution specialists.

distribution center

A(n) _____ involves the computer-to-computer transmission of sales data, purchase orders, invoices, and data about returned merchandise between a retailer and its vendors.

electronic data interchange

Walmart and Procter & Gamble effectively implemented ________, which allowed for information to flow directly from Walmart's store to Procter & Gamble's production facilities. This streamlined production, as well as distribution, thus reducing costs and getting products to Walmart's customers sooner.

electronic data interchange

The most common type of contractual vertical marketing system is

franchising.

When there is disagreement among members at the same level of marketing channels, such as when Best Buy and Sears engage in a price war on Maytag appliances, _____ channel conflict can occur.

horizontal

All of the following are necessary components of strategic and partnering relationships EXCEPT _______.

independent goals

The adjustments needed in supply chain management cannot work well within a(n) _______.

independent supply chain

In _____ marketing channels, one or more intermediaries work with manufacturers to provide goods and services to customers.

indirect

In a(n) _______ marketing channel, one or more intermediaries work with manufacturers to provide goods and services to customers.

indirect

The strategic relationship between Walmart and Procter & Gamble is based on __________ because both firms realize that investments in supply chain management will create savings for consumers.

interdependence

The more formal the vertical marketing system, the _______.

less likely conflict will ensue

The New Balance plants and factories shown in the video are primarily involved in _______.

manufacturing

JIT inventory systems are associated with all of the following except

more inventory to warehouse.

A(n) _______ is used by forklift drivers to let them know how much of each item to get from specific storage areas in a distribution center.

pick ticket

Walmart probably has the most ____ in its supply chain relationships because of its size, negotiating power, and its commitment to improvement in its supply chain performance.

power

The process for shoes made in the U.S. is more complicated because they import ______.

raw materials

Historically, the lack of an efficient supply chain has resulted in all of the following EXCEPT _______.

reduced delivery time to customers

New Balance's supply chain revolves around _________.

sales forecasts

By combining their resources and developing shared goals, Procter & Gamble and Walmart were able to increase the value to the final consumer. Their relationship is considered _________.

strategic

All of the following are examples of the value provided by a supply chain in the production of kitchen stoves except

the product design team develops initial drawings for a new product offering.

Radio frequency identification tags are

tiny computer chips that transmit information about the contents of containers.

As noted in your text, each participant in a successful marketing channel adds

value.

When supply chain members that buy and sell to one another are not in agreement about their goals, _____ channel conflict can occur.

vertical