Marketing Chapter 5 Quiz week 5

What determines if a buyer is satisfied or dissatisfied with a​ purchase? A. The number of alternatives considered in the purchase decision B. Whether or not the buyer experiences cognitive dissonance C. The amount of information gathered in the decision process D. How others feel about the purchase E. The relationship between the​ consumer's expectations and the​ product's perceived performance

E. The relationship between the​ consumer's expectations and the​ product's perceived performance

Which of the following statements regarding the business market is​ correct? A. Many sets of business purchases are made for one set of consumer purchases. B. Business buying decisions are less complex than consumer buying decisions. C. The business market is not as large as the consumer market in terms of dollars spent and items purchased. D. The business market has more buyers than the consumer market. E. In the business market buying​ process, buyers and sellers are less dependent on each other than in the consumer market.

A. Many sets of business purchases are made for one set of consumer purchases.

_________ is NOT a characteristic important in influencing an​ innovation's rate of adoption. A. Motivation B. Complexity C. Communicability D. Relative advantage E. Divisibility

A. Motivation

One problem with​ business-to-business e-procurement is that it​ _______. A. can erode​ long-standing customer-supplier relationships B. increases transaction costs C. increases paperwork requirements D. reduces purchasing efficiency E. increases the time between order and delivery

A. can erode​ long-standing customer-supplier relationships

A purse​ company's ads feature the members of a popular housewives reality show. Product sales increase significantly among the fans. From the​ fans' viewpoint, the housewives reality show is​ a(n) _____. A. reference group B. membership group C. lagging adopter D. family group E. late-majority adopter

A. reference group

In which type of buying situation will a buyer usually go through all the stages of the business buying​ process? A. A modified rebuy B. A straight rebuy C. A new task buying situation D. The purchase of a business service E. The purchase of raw materials

C. A new task buying situation

refers to the practice of including ethnic themes and​ cross-cultural practices within a​ company's mainstream. A. Guerilla marketing B. Cause marketing C. A total market strategy D. Buzz marketing E. Viral marketing

C. A total market strategy

What is the nature of demand in business​ markets? A. Demand in business markets is elastic. B. Demand in business markets does not fluctuate. C. Demand in business markets is derived demand. D. Business market demand is independent of consumer market demand. E. Demand in business markets fluctuates less than in consumer markets.

C. Demand in business markets is derived demand.

Consumers can obtain information from any of several sources. Which source is the most effective in that they legitimize the​ product? A. Commercial sources B. Public sources C. Personal sources D. The Internet E. Media sources

C. Personal sources

_________ refers to the degree to which innovation appears superior to existing products. A. Complexity B. Divisibility C. Compatibility D. Relative advantage E. Communicability

D. Relative advantage

______________ is the first stage in the new product adoption process. A. Trial B. Awareness C. Adoption D. Interest E. Evaluation

B. Awareness

What is the first step of the buyer decision​ process? A. Alternative evaluation B. Need recognition C. Information search D. Postpurchase behavior E. Purchase decision

B. Need recognition

Which of the following is a social factor that influences consumer buying​ behavior? A. Personality B. Roles and status C. Economic situation D. ​Life-cycle stage E. Occupation

B. Roles and status

Items such as technical​ specifications, quantity, delivery​ time, return policies and warranties are included in the​ ____________. A. proposal solicitation B. order routine specification C. general need description D. product specification E. supplier selection

B. order routine specification

In a​ _________, the​ business-to-business buyer reorders something without modifications. A. system selling B. straight rebuy C. modified rebuy D. new task E. buying decision

B. straight rebuy