Marketing Chapters 9 & 10
According to the text, _____ are small technology-based firms operating in international markets almost immediately after their establishment and realizing as much as 70% of their sales outside the domestic home markets.
"born globals"
Which of the following characteristics distinguish online media from traditional marketing?
Addressability, interactivity, accessibility, connectivity, and control
In many developing countries around the world, technology is enabling opportunities to "leapfrog" existing technology. What does that mean?
More advanced technology is reaching these countries even though they lack technological infrastructures.
The agreement between the US, Canada, and Mexico that merges these three countries into one marketplace is called
NAFTA
Walmart is currently expanding its stores into Canada and Mexico. This expansion is being facilitated by the
North American Free Trade Agreement
A business partnership between a domestic firm and a foreign firm is known as
a joint venture
The gross domestic product is
an overall measure of a nation's economic standing
Home Depot has an iPhone icon that allows users to match colors in photographs with the store's selection of carpets. This is an example of a(n)
application (app)
One of the fastest-growing areas in mobile technology is the creation of ________ that help consumers to access more information about businesses
applications (apps)
What of the following describes a company hiring a foreign firm to produce a designed volume of its product to specification?
contract manufacturing
_____ refers to the idea that morality varies from one culture to another and that business practices are therefore differentially defined as right or wrong by particular cultures.
cultural relativism
Once a company makes a long-term commitment to a foreign market that has a promising political and economic environment, which of the following options then emerges as a possibility?
direct ownership
When Starbucks decided to expand into the international markets of India, Japan, and Argentina, management realized that there would be significant differences in the standards of living, credit, buying power, and income distribution in those countries. Starbucks is currently examining the _______ forces in its environmental analysis.
economic
Which of the following refers to the strategic process of distributing, promoting, pricing products, and discovering the desires of customers using digital media and digital marketing.
electronic marketing
The forces that affect foreign markets may differ dramatically from those affecting domestic markets. This makes a careful ______ a critical part of a successful international marketing strategy.
environmental analysis
When asked where Laser Tools, Inc. markets its products, company president and founder Roger Helms says that "the world is just one big market." He feels anyone not taking this stance is systematically passing up profitable business. Helms's international marketing strategy is best described as
globalization of marketing
The purchase of products from a foreign source is called
importing
When the American company Exxon purchases crude oil from Saudi Arabia, it is engaging in
importing
Walgreen's has set up a website that enables customers to converse with the company and communicate their needs and wants. This is an example of a(n) ________ website.
interactive
If Caterpillar wished to reach the market in Malaysia but was leery of a direct investment in the country, it might provide a Malaysian operation with the knowledge to produce and market its products in exchange for a commission. This type of arrangement is called
licensing
When a firm's products sell in foreign countries with little or no effort to obtain foreign sales, the firm is engaging in
limited exporting
If Germany, in an attempt to bolster the sales of its own auto manufacturers, decided to limit the number of automobiles that could be brought in from other countries, Germany would be using a(n)
quota
Italy currently limited the number of Coach bags that can be imported during a one-year period, since Coach bags are made in New York, USA. This is an example of a(an)
quota
Nuhitzu believes it has the technological expertise to produce communication system that will be leaders around the globe. Boston Electronics is widely regarded as having excellent management systems and superior marketing programs. To utilize these strengths, the two firms might form a(n) _____ to work tough on a worldwide basis.
strategic alliance
Toshiba Electronics is very interested in taking advantage of business opportunities in India buy does not have access to India's market. Toshiba has the patent on a low-cost, quality computer system that should assist small businesses in India. Sony Computer, Toshiba's competitor, is experienced in India's small business market but does not have a computer comparable to Toshiba's. If Toshiba and Sony work together to utilize these strengths to seize this opportunity in India, what type of business structure would they likely use?
strategic alliance
