Marketing CLEP
What is the retail price if the cost of a product is $400, and the markup percent on the retail selling price is 60%? A) $1,000 B) $2,000 C) $450 D) $550 E) $600
A) $1,000
Which of the following choices is an example of a manufacturer's brand? A) Heinz ketchup B) Diehard batteries C) Craftsman tools D) Kenmore appliances E) all
A) Heinz ketchup
Ogden Parts Inc. has named a new sales manager with responsibilities for market planning. Ogden's president thinks the sales manager should sell more parts and outsell the competition. It seems that this company is run as if it were in the A) Sales era B) Production era C) Marketing company era D) Simple trade era E) Marketing department era
A) Sales era
A capital item (a necessary element in setting price) is best described as A) a building or other type of major equipment B) office supplies purchased by the individuals C) raw materials that become part of the physical good D) long-lasting products that can be depreciated E) A and D
A) a building or other type of major equipment D) long-lasting products that can be depreciated
A coupon on a bottle of Pepsi offering a deal on a bag of potato chips is called A) cross-ruff coupon B) scanner-delivered coupon C) instant redemption coupon D) response offer coupon E) bounce back coupon
A) cross-ruff coupon
John Randall is a purchasing agent for a rather large delivery service. John has just agreed to purchase a 1992 Chevy van from his brother's construction company, although he has never driven it or seen it. This buying approach would be an example of A) description buying B) test buying C) inspection buying D) sample buying E) negotiated contract buying
A) description buying
Which of the following is NOT part of the multiple buying influence, when making a decision to buy a new copy machine in a business? A) general public B) influencer C) buyer D) decider E) gatekeeper
A) general public
When progresso makes Cajun gumbo soup for Lousiana and nacho cheese coup for TX, what kind of segmentation is it practicing? A) geographic B) behavioral C) demographic D) psychographic E) political
A) geographical
Positioning is A) giving a product meaning that distinguishes it from its competition B) occupying a specific place in consumers minds relative to competing products C) not as important as segmentation D) primarily meant for large multinational companies E) A and B
A) giving a product meaning that distinguishes it from its competition B) occupying a specific place in consumers minds relative to competing products
What are the 2 basic types of conflicts in channels of distribution? A) horizontal and vertical B) discrepancy of quantity and assortment C) assorting and sorting D) B and C E) none
A) horizontal and vertical
The most important factor pushing marketers toward integrated marketing communication is A) increasing competition B) decreasing costs of advertising C) declining use of sales promotions D) spiraling costs of personal selling E) increased reliance on one medium of advertising
A) increasing competition
The 2 major economic factors that reflect a country's attractiveness as an export market are A) industrial structure and income distribution B) political stability and attitudes C) cultural environment and government bureaucracy D) joint venturing and direct investment E) contract manufacturing and management contracting
A) industrial structure and income distribution
Which statements is correct about the market growth stage? A) industry profits tend to increase in the beginning of the stage B) industry profits decrease toward the end of the stage C) more companies enter the industry D) industry sales increase E) all
A) industry profits tend to increase in the beginning of the stage B) industry profits decrease toward the end of the stage C) more companies enter the industry D) industry sales increase
Which type of distribution would be best used for products such as soap, food, and personal care products when consumers desire wide availability of the products? A) intensive distribution B) exclusive distribution C) vertical distribution D) horizontal distribution E) selective distribution
A) intensive distribution
Which of the following choices is NOT a level in the hierarchy of needs? A) money needs B) safety needs C) physiological needs D) social needs E) all
A) money needs
A "perceptual map" is a marketing tool that helps managers with A) positioning decisions B) product design C) packaging decisions D) deciding where in the country to sell a product E) determining shipping costs
A) positioning decisions
ABC corporation sells only to wholesalers who give their product special attention. ABC corporation is practicing what type of distribution? A) selective distribution B) intensive distribution C) exclusive distribution D) ideal market exposure E) non
A) selective distribution
Marketing a product in a foreign market without any change to the product is called A) straight extension B) product adaptation C) product invention D) communication adaptation E) dual adaptation
A) straight extension
Tariffs are A) taxes on imported goods B) Predetermined prices planned by several competing companies C) rules on the amount of products that can be imported D) extra money paid to officials for favored status E) illegal in the US
A) taxes on imported goods
Mingliton Meats increased the price of their bologna from $2.00 a pound to $3.00 a pound. After doing this they noticed a decrease in total revenue. This is because A) the demand for the meat is elastic B) the demand for the meat is inelastic C) the demand is unitarily elastic D) the meat was too old to purchase E) Cannot tell from the information given
A) the demand for the meat is elastic
What is the key to creating value and customer satisfaction? A) total quality B) everyday low prices C) manufacturing superiority D) celebrity advertising E) sales promotions
A) total quality
Which of the following statements is NOT true about the product life cycle? A) as industry sales rise, industry profits also rise B) each stage may have a different target market C) in general, competition tends to move toward pure competition D) industry profits start to decrease in market growth E) A&D
A)as industry sales rise, industry profits also rise
Ogden & Ogden receive an invoice for $100, which they pay in 9 days. The terms on the invoice indicate 2/10 net 30. How much money did Ogden & Ogden send to the seller? A) $100 B) $98 C) $102 D) $2.00 E) $96.45
B) $98
The production of a new car model includes which of the following activities? A) Predicting the types of cars different types of people will buy B) Actually making the car C) Determining the features of the car D) Selling the car E) Developing a sales promotion campaign for the car
B) Actually making the car
Which of the following statement about marketing is FALSE? A) Marketing attempts to affect the products and services you buy B) Marketing does not apply to nonprofit organizations C) Advertising and sales promotion are marketing functions D) Marketing can affect the prices you will pay for a product E) Marketing includes decisions about how to sell products
B) Marketing does not apply to nonprofit organizations
Making goods and services available in the right quantities and locations when the customer wants them is the definition for which one of the following marketing mix variables? A) Promotion B) Place C) Product D) Price E) none
B) Place
Which statement best describes why Dual Distribution is becoming more common with producers and retailers? A) it is best applicable for convenience products and business suppliers B) Retailers want large quantities with lower price per unit C) Present channel members are doing an excellent job D) A and C E) all
B) Retailers want large quantities with lower price per unit
Which of the following is an important advantage of direct marketing? A) low cost B) ability to tailor message to a specific audience C) fast response time between placing and shipping the order D) ability to use just-in-time inventory management E) high rate of consumer acceptance
B) ability to tailor message to a specific audience
In marketing, an analysis of a person's day-to-day patterns of living is referred to as a person's AIOs, which are also known as A) awareness, interests, opinions B) activities, interests, opinions C) actions, incentives, objectives D) actions, integrity, observations E) awareness, incentives, observations
B) activities, interests, opinions
If a firm were to obtain info about light, medium, and heavy users of a product as a means to segment their market, the firm would be practicing what kind of segmentation? A) geographic B) behavioral C) demographic D) psychographic E) geodemographic
B) behavioral
The public relations tool that is mostly internally oriented is the A) press release B) company newsletter C) financial statement D) network television spot E) balance of payments statement
B) company newsletter
Which of the following pricing policies seems to be the one favored by e-commerce and Internet-based businesses? A) complementary pricing policies B) dynamic pricing policies C) standard pricing policies D) fixed pricing policies E) prestige pricing
B) dynamic pricing policies
The Yearous Group saw an increase in total revenue when the company decreased the price of its golf bags. The marketing manager can assume that the demand is A) unitarily elastic B) elastic C) inelastic D) all E) none
B) elastic
New product planning is becoming increasingly important in a modern economy because A) most profits go to innovators or fast companies that quickly copy products from other companies B) it is not always profitable just to sell "me-too" products C) the failure rate of new products is becoming increasingly low D) every product must pass FTC laws to be bought and sold E) all
B) it is not always profitable just to sell "me-too" products
If an organization is conducting marketing activities other than for the goals of profit, market share, or return on investment (ROI), these marketing activities are referred to as A) waste of time B) non business marketing C) strategic marketing D) promotional marketing E) nonmarketing activities
B) non business marketing
Generally speaking, department store salesperson who stand behind the counter and performs a cashier's role can be classified as a(n) A) order getter B) order taker C) public relations specialist D) missionary salesperson E) copywriter
B) order taker
Disposable diapers, which are not biodegradable, are what type of new product opportunity? A) desirable products B) pleasing products C) performance products D) deficient products E) salutary products
B) pleasing products
With the high regulation of the US govt. before the 1980s, carriers of products did not compete in which of these areas, as they do now? A) promotion B) price C) place D) product E) service
B) price
Whenever possible, smart marketers will take a ___ rather than ___ approach to the marketing environment A) reactive; proactive B) proactive; reactive C) offensive; defensive D) defensive; offensive E) overt; covert
B) proactive; reactive
The role of price in a market-directed economy is to A) Determine the sale prices of clearance items in a retail store B) serve as a rough measure of the value of resources used to produce goods and services C) ensure no consumer pays prices that are too high D) determine the amount of losses that can be sustained by a company E) allocate profits to companies even though they may not be providing the most desirable goods and services
B) serve as a rough measure of the value of resources used to produce goods and services
One would consider an intangible deed performed by one party for another party at a cost as a A) supply B) service C) good D) perishable good E) B&D
B) service
Within the industrial mix, the product variable places a great deal of emphasis on A) price B) services C) environmental influences D) distribution E) sales promotion
B) services
When marketers focus on comparing their product versus a competitor's product, they A) Formulate a SWOT analysis B) should be concerned with total product offering C) look at the relative quality D) both B&C E) All of the above
B) should be concerned with total product offering C) look at the relative quality
Electronic monitoring systems that link consumers' exposure to TV advertising with what they actually buy in stores are called A) motivational research systems B) single-source data systems C) peoplemeters D) subliminal research systems E) focus group data
B) single-source data systems
The strategy of choosing one attribute to excel or to create competitive advantage is called A) overpositioning B) unique selling proposition C) undifferentiated marketing D) relationship marketing E) concentrated marketing
B) unique selling proposition
Which of the following is the best example of a product a consumer would consider under the extensive problem-solving process? A) milk B) washing machine C) pair of shoes D) toilet paper E) t-shirt
B) washing machine
By definition, "Price" is a) the sticker on a product that suggests a price B) what is charged for something (product or service) C) calculated by dividing cost with retail selling price D) the term used by marketers defining the cost of a product E) profit oriented
B) what is charged for something (product or service)
Ron and Dee own a floor tile retail outlet. They want to achieve a 40% markup at retail for all of the merchandise that they sell. If one style of floor tile retails are $3 per tile, what is the maximum that Ron and Dee can pay for the tile? A) $2.06 B) $2.10 C) $2.14 D) $2.22 E) cannot be determined
C) $2.14
What level of familiarity exists when a consumer buys paper clips for the office, and she/he does not notice the brand name of the product? A) brand rejection B) Brand recognition C) Brand nonrecognition D) brand preference E) Brand insistence
C) Brand nonrecognition
Which of the following is NOT true about the three types of convenience products (staples, impulse products, and emergency products)? A) Staples are products that are bought routinely, without much thought B) with impulse products, much of the buyer's behavior affects place utility C) Customers shop extensively when purchasing these items D) Emergency products are purchased when urgently needed E) with staples, branding helps customers cut shopping efforts
C) Customers shop extensively when purchasing these items
The term "micro-macro dilemma" means that A) People have a hard time making choices between products B) Every economy needs a macro-marketing system but not necessarily a micro-marketing system C) What is good for some producers may not be good for society as a whole D) Satisfying a customer's wants and needs is difficult because the consumer may not know what his/her wants and needs are E) It is difficult to determine consumer tastes in the globally diverse marketplace
C) What is good for some producers may not be good for society as a whole
In regard to industrial marketing, the following example best exemplifies what type of pricing? "The seller determines the price for a given product, and the customer pays that specified price" A) bid pricing B) negotiated pricing C) administered pricing D) retail pricing E) economic pricing
C) administered pricing
Alarid Company purchases goods from a manufacturer who then turns around and sells them to a retailer who sells them to final customers. The Alarid Company is participating in a(n) A) regrouping activity B) accumulating activity C) channel of distribution D) bulk-breaking project E) none
C) channel of distribution
A major reason why some shoppers are reluctant to make Internet purchases is because of A) higher prices B) inferior quality C) concern about security D) greater inconvenience E) poor selection
C) concern about security
Stetson's use of the American cowboy in its advertising is an example of a positioning strategy based on A) product attribute B) product's users C) cultural icon D) against competition E) product benefit
C) cultural icon
Setting prices as low as possible typically supports which of the following pricing objectives? A) market share leadership B) product quality leadership C) current profit maximization D) survival E) just-in-time policy
C) current profit maximization
In terms of direct marketing expenses, the second biggest category after telemarketing is A) radio direct response B) television infomercials C) direct mail D) magazine direct marketing E) internet marketing
C) direct mail
Turner Corporation sells its product to several competing channels that will reach the same target market. Turner Corporation is using what type of distribution? A) exclusive distribution B) intensive distribution C) dual distribution D) A and B E) none
C) dual distribution
As XYZ company produces larger quantities of watches, the cost of producing each watch goes down. This is known as A) Micro-marketing B) possession utility C) economies of scale D) marketing concept E) transaction efficiency
C) economies of scale
A potato farmer in Alamosa, Colorado, would be likely to have which type of demand for his potato crop? A) inelastic demand B) no demand, everyone buys potatoes from Idaho C) elastic demand D) unitary elasticity of demand E) all
C) elastic demand
Forbidding an intermediary to carry products of a competing manufacturer is known as A) tying agreement B) monopoly C) exclusive dealing D) strategic channel alliance E) vertical marketing system
C) exclusive dealing
Rent, heating and air-conditioning, interest, and executive salaries would all be examples of A) standard costs B) variable costs C) fixed costs D) independent costs E) monopoly costs
C) fixed costs
Which of the following choices best defines a change in a person's thought process caused by prior experience? A) cue B) response C) learning D) belief E) reinforcement
C) learning
Which type of joint venturing offers a low-risk method of getting into a foreign market and yields income from the beginning? A) licensing B) contract manufacturing C) management contracting D) joint ownership E) A and B
C) management contracting
A strategy that consists of the seller's development of 2 or more brand in the same product category is called A) brand repositioning B) brand extension decision C) multibrand decision D) family brand decision E) brand quality decision
C) multibrand decision
All of the following would be ways to segment a market within the category of "psychographic segmentation" EXCEPT A) Social class B) personality C) occupation D) lifestyle E) interests
C) occupation
The Magnuson Act of 1975 says that A) Producers of goods must warrant their products as merchantable B) a written warranty reduces the responsibility of a producer C) producers must provide a clearly written warranty D) each product must be identified with a readable electronic code E) goods must be clearly labeled and easy to understand
C) producers must provide a clearly written warranty
Which of the following is the most widely used positioning strategy? A) against a competitor B) away from a competitor C) product attribute D) user's lifestyle E) user's occupation
C) product attribute
Sandy just bought a new Ford Taurus. 3 weeks later, she received a rebate check for $300 in the mail. Which of the following forms of promotion was used in this example? A) advertising B) direct marketing C) sales promotion D) personal selling E) public relations
C) sales promotion
Which of the following statement is NOT a reason for downward stretching the product line? A) the company is attacked at the high end and decides to counterattack by invading the low end B) the company find that slower growth is taking place at the high end C) the company at the lower end of the market may want to enter the higher end D) the company initially entered the high end to establish a quality image and intended to roll downward E) the company adds a low-end unit to plug a market hole that would otherwise attract a new competitor
C) the company at the lower end of the market may want to enter the higher end
Public relations firms are often evaluated by the number of "hits" they obtain. What is a "hit"? A) an advertisement that is successful B) a special event tie-in with publicity C) the mention of a company's name in a news story D) a media story that speaks positively about a company E) a media story that speaks negatively about a company
C) the mention of a company's name in a news story
Which of the following is NOT a regrouping activity used by channel specialists to adjust discrepancies? A) assorting B) accumulating C) transforming D) bulk-breaking E) sorting
C) transforming
trademarks
D
Given the standard commision used in advertising agencies, what would an agency receive for a magazine ad that cost $20,000? A) $1,500 B) $1,750 C) $2,000 D) $3,000 E) $5,000
D) $3,000
If Bob Peters sells a set of steak knives for $1,000, and he has a markup (or selling price) of $600, what is his markup percent? A) 10% B) 20% C) 50% D) 60% E) cannot be determined
D) 60%
Which of the following is not a function of channels of distribution? A) alleviating discrepancies in assortment B) alleviating discrepancies in quantity C) providing customer service D) New product development E) creating utility
D) New product development
Which type of distribution technique used a single outlet in a fairly large geographic area to distribute a product or service such as jaguar and rolls-royce automobiles? A) selective B) universal C) intensive D) exclusive E) none
D) exclusive
Bob opened a new restaurant featuring "Crab legs a la Bob." As he experimented with the price of the offering, he found that no matter if he raised or lowered the price, the total revenue from the crab legs stayed the same. He could conclude that his product has what kind of elasticity? A) He can draw no conclusions from the info given B) his demand it elastic C) his demand is inelastic D) he has a situation where there is unitary elasticity E) he should sell shrimp
D) he has a situation where there is unitary elasticity
Which of the following economies creates a new rich class and a small, but growing, middle-class that both demand new types of imported goods? A) subsistence economy B) raw-material-exporting economy C) industrialized economy D) industrializing economy E) none
D) industrializing economy
An organized way of continually gathering and analyzing data to provide marketing managers with the most up-to-date information they need to make decisions is called A)decision support systems B)time series models C) marketing research D) marketing information systems (MIS) D) Consumer panels
D) marketing information systems (MIS)
The American market is changing and therefore businesses must adapt to these changes. Today, most successful companies are moving away from A) target marketing B) market segmentation C) market positioning D) mass marketing E) direct marketing
D) mass marketing
The practice of tailoring products and marketing programs to suit the needs of specific individuals is called A) niche marketing B) mass marketing C) segment marketing D) micro-marketing E) macro-marketing
D) micro-marketing
All of the following are considered to be major variables for segmenting markets EXCEPT A) geographic B) demographic C) behavioral D) moods E) psychographic
D) moods
Packaging is of importance to marketers because A) it provides better shelf placement in grocery stores B) packaging costs over 95% of a manufacturer's selling price C) the Federal Packaging and Labeling Act holds restrictions on packaging sizes D) new packages can make a difference in a new marketing strategy E) labels are inaccurate, and no one reads them anyway
D) new packages can make a difference in a new marketing strategy
Which of the following is one of the reasons that personal selling can be more effective than advertising in a complex selling situation? A) Personal selling is cheaper on a per contact basis B) personal selling can reach more customers within a given time period C) personal selling can deal with inelastic demand D) personal selling can probe customers to learn more about their needs E) A and B
D) personal selling can probe customers to learn more about their needs
The four P's of a marketing mix are A) Product, price, profit, promotion B) People, product, place, promotion C) promotion, production, price, place D) product, price, place, promotion E) profit, place, price, product
D) product, price, place, promotion
Sally Rudolph is selling a new shirt, which she made, to her friend for $1,000. The shirt cost Sally $400. What is her markup? A) $40 B) $100 C) $300 D) $400 E) $600
E) $600
Family units in Smallisland Country make all the products they consume. This is an example of A) an economy where marketing is efficient B) a pure market-oriented economy C) a planned economy D) an economy where the role of middlemen is important E) a pure subsistence economy
E) a pure subsistence economy
Advertising can make industrial customers aware of A) new products or brands B) product features C) organizations D) representatives E) all
E) all
Which of the following statements could occur in market maturity? A) industry sales become stable B) profits can increase for an individual company C) individual firms drop out of the industry D) promotion costs rise E) all
E) all
Given the following choices, which is NOT considered a retailing activity? A) the Alpha Kappa Psi frat sells coffee to faculty members in the morning at a local college B) because your car broke down, you are forced to call a tow truck to tow your car to be fixed, for which you are charged $50 C) a soap company salesperson comes to your door and sells you $10 worth of soap D) you purchase a new suit at Macy's Dept. store for $259 E) all are retailing
E) all are retailing
Pake Produtions wants to mark down a new line of stereo speakers that they have in the stores. After the speakers are marked down, Pake Productions wants to calculate the markdown percentage. If the original price of the speakers was $200, and the new price of the speakers is $160, what is the markdown percent? A) $40 B) $50 C) 25% D) 20% E) both C and D
E) both C and D
Which of the following factors is at the core of the marketing concept? A) mass marketing B) aggressive selling C) brand preference D) low prices E) customer satisfaction
E) customer satisfaction
Which form of entry into a foreign market causes the most risk? A) exporting B) joint venturing C) joint ownership D) licensing E) direct investment
E) direct investment
The simplest way to enter a foreign market is through A) joint venturing B) licensing C) management contracting D) direct investment E) exporting
E) exporting
Some customers feel that certain brands of refrigerators are very similar and have the same attributes. By shopping for the best price, or lowest price, what kinds of products are these? A) specialty products B) heterogeneous products C) convenience products D) regularly sought products E) homogeneous products
E) homogeneous products
Which of the following statements is NOT true when developing a marketing strategy? A) it allows flexibility in providing for customer service B) it allows the hiring of high-quality personnel C) it may help to resolve problems in regard to service D) It provides for the use of high technology, allowing for lower cost services E) none
E) none
Which of the following is NOT one of the adoption process steps? A) confirmation B) trial C) awareness D) decision E) payment
E) payment
Carefully arranging for a product or service to occupy a clear, distinctive, and desirable place relative to competing products or services in the minds or target consumers is called A) mass marketing B) target marketing C) market segmentation D) green marketing E) positioning
E) positioning
The combining of 2 or more stages of the channel under one management, in which each channel member is seen as an extension of their own operations, is described as A) strategic alliances B) horizontal channel integration C) reverse channels D) oligopoly E) vertical channel integration
E) vertical channel integration
