Marketing Cloud

Which government agency regulates compliance with and enforces HIPAA? A. The HHS Office of Civil Rights B. The Office of Health and Safety C. The Health Information Privacy Authority D. The Privacy Regulation Authority

A. The HHS Office of Civil Rights

What is audience segmentation? A. The process of dividing your audience into subgroups to better target them with relevant, timely messaging. B. The process of creating personalized, high-impact content for specific subgroups C. The process of sharing specific subscriber groups across business units to make your company's marketing efforts more successful D. The process of diving your audience into subgroups to not overwhelm or burden the system

A. The process of dividing your audience into subgroups to better target them with relevant, timely messaging.

What types of content can you create using Content Builder? A. Transactional B. Email Message C. SMS Message D. B and C

D. B and C

Connecting your promotional and transactional messaging benefits: A. The marketer B. The security lead C. The message recipient D. Both the message recipient and the marketer

D. Both the message recipient and the marketer

What steps do you take to create dynamic content? A. None. Content Builder dynamically creates content for you. B. Create and save. C. Select content blocks and define rules. D. Create content blocks, select the blocks, and define rules for when each block displays using attributes.

D. Create content blocks, select the blocks, and define rules for when each block displays using attributes.

Which type of content block can you use to personalize content for subscribers? A. Free Form B. Text C. HTML D. Dynamic Content

D. Dynamic Content

What options can you give other users for sharing the content you create? A. Edit text but not images B. Edit in Revisions mode, so you see all changes C. Edit locally but not globally D. Edit globally, edit locally, or view and send

D. Edit globally, edit locally, or view and send

Which of the following activities lets you bring external data into Marketing Cloud? A. Wait activity B. Filter activity C. Data activity D. Import activity E. Connect activity

D. Import activity

June wants to create an email template where only certain parts of the template are editable. Which feature in a content block does June use to stop users from editing that block? A. Non-Editable B. Scale to Fit C. Bolted D. Lock E. Do Not Change

D. Lock

What types of mobile messages can you create in Content Builder? A. SMS Messages and Alarms B. Banners and Mobile Emails C. Push Notifications and Banners D. Push Notifications and SMS Messages

D. Push Notifications and SMS Messages

Which segmentation tool lets you request and retrieve data using a special language? A. Filters B. Groups C. Activities D. Queries

D. Queries

Marketing Cloud customers can retrieve the send status of a message by using: A. A non-Marketing Cloud system B. An experiences business analyst C. The Transaction Messaging API Guide D. REST APIs

D. REST APIs

What email form can be used to help a sales rep learn more about their potential customer? A. Quick Survey B. Profile Data C. Product Review D. Sales Lead

D. Sales Lead

Which of these is an example of in-journey content? A. Downloadable content B. Web content C. Interactive content D. Social content

D. Social content

What is the purpose of setting a goal for your journey? A. Gotta start somewhere B. To decide what data you need C. To work backward D. To focus your efforts

D. To focus your efforts

What Marketing Cloud feature can you use to view data from an individual send? A. Data Trends B. Email Trends C. Reports D. Tracking

D. Tracking

In which of the following cases is it appropriate to use a list as a data model? A. You require fast import speeds B. You implement triggered sends C. You use the SOAP or REST APIs D. Your lists contains 500,000 subscribers or fewer

D. Your lists contains 500,000 subscribers or fewer?

Journey History displays how many days of activity by default? A. 30 B. 60 C. 90 D. 365

A. 30

Which entry source admits a customer into a journey based on that customer's behavior? A. An entry event B. API event C. Automation Studio D. Data Extension

A. An entry event

If your form data isn't showing up in your data extension, how can you troubleshoot the issue? A. Confirm form inputs are mapped properly to the data B. Check your data model C. Remove hidden fields D. Review CSS

A. Confirm form inputs are mapped properly to the data

Which type of split activity do you use to customize a journey based on a contact's loyalty program level? A. Decision Split B. Einstein Split C. Random Split D. Engagement Split

A. Decision Split

What purpose do engagement campaigns serve? A. Keep a customer interested in your brand B. Highlight wedding-related activities C. Welcome new customers D. Get users to advocate for your brand

A. Keep a customer interested in your brand

What default user roles should you grant to a digital marketing manager who will use the Journey Builder tool? A. Marketing Channel Manager or Marketing Cloud Content Editor/Publisher B. Marketing Cloud Viewer C. Data Manager D. Administrator

A. Marketing Channel Manager or Marketing Cloud Content Editor/Publisher

Why would a marketer test different subject lines? A. To improve open rates B. To test send times C. To try new channels D. To prove a point

A. To improve open rates

True or false: When you check the Scale to Fit box, it resizes your images so you can view them in the email on various screen sizes. A. True B. False

A. True

Journey Builder enables marketers to design campaigns that are: A. Conducted entirely via email channels B. Based on real-time events such as reading an email or downloading a mobile app C. Related to travel products and services D. Based on the same journey for all customers

B. Based on real-time events such as reading an email or downloading a mobile app

How can you confirm that your journey is configured correctly? A. Use the Test Mode tool B. Use the Validation tool C. Inject your personal contact information into the journey campaign and see what happens D. Ask your coworker to review your journey settings

B. Use the Validation tool

When would you use journey versions? A. To make sure each customer sees your message more than once B. When you want to compare performance between versions C. When you want to stop a currently running version D. When your manager cannot decide which version they like best

B. When you want to compare performance between versions

What is the benefit of selecting the winner using manual selection? A. The highest open rate wins within a specific time frame B. You can determine a winner based on multiple metrics, including external data C. It's automatic D. You don't have to select a winning path

B. You can determine a winner based on multiple metrics, including external data

Where do you select your fallback content for your Interactive Email Form? A. Interactive Email Page in CloudPages B. Data extension setting C. Design tab in the email form block D. Content tab in the email form block

C. Design tab in the email form block

A welcome campaign enables you to: A. Encourage customers to buy more products B. Identify high-value customers C. Emphasize different aspects of your company or products in a series of messages D. Send out a target number of emails each month

C. Emphasize different aspects of your company or products in a series of messages

Testing a journey enables you to: A. Preview how your messages will appear on a desktop versus a mobile device B. Experience the journey campaign, including wait times, in real time C. Launch a simulated journey without sending messages D. Verify that you've included the minimum number of activities in your journey

C. Launch a simulated journey without sending messages

When is entry data updated? A. As the journey progresses B. Every 24 hours C. Never D. When a contact unsubscribes

C. Never

What is a good use case for using a holdback audience in testing? A. Ongoing new customer welcome journey B. Ongoing ecommerce confirmation journey C. One-time send batch newsletter D. Ongoing customer birthday journey

C. One-time send batch newsletter

Use journey folders to: A. Archive journey campaigns that are no longer in use B. Separate active and inactive journeys C. Organize journeys D. Separate journey campaigns based on how well they performed

C. Organize journeys

Journey Builder provides the following flow control activities for managing a customer's path through the customer journey. A. Split, Import, and Wait B. Join, Split and Task C. Split, Join, and Wait D. Join and Wait

C. Split, Join, and Wait

The Analytics tile includes: A. The top three performing journeys B. The status of each journey and the number of journeys that reach their goal C. The number of journeys that reach their goal, the highest performing journey, and the lowest performing journey D. The number of journeys that reach their goal, the highest performing journey, and suggestions to improve journey performance

C. The number of journeys that reach their goal, the highest performing journey, and the lowest performing journey

How do single-send journeys use data extensions? A. To store schedule send times B. To store validation information C. To store audience information for sends D. To store baseball card information

C. To store audience information for sends

How many active versions can a journey have at one time? A. Unlimited B. 5 C. 2 D. 1

D. 1

When might you use a welcome series journey? A. When a visitor downloads a whitepaper from your site B. When a customer registers a product purchased from your company C. When a customer unsubscribes from your mailing list D. A and B

D. A and B

Use exit criteria to: A. Remove customers who unsubscribe from your emails B. Pause a journey campaign C. Remove an entry source from the journey campaign D. Remove customers once the journey's content is no longer relevant

D. Remove customers once the journey's content is no longer relevant

At what point during the typical customer lifecycle does a customer require incentives to stick with your product? A. Acquire B. Onboard C. Engage D. Retain E. Advocate

D. Retain

Which step is a part of Single Send Journey? A. Delete a data source B. Randomly select a message C. Send multiple messages in a single journey D. Schedule a send

D. Schedule a send

What content block helps you gather customer information? A. Button B. HTML C. Free Form D. Smart Capture E. Social Follow

D. Smart Capture

When can you send a single-send journey using Journey Builder? A. Immediately B. At a scheduled date and time C. At random intervals D. When the moon is in the seventh house E. A and B

E. A and B

What actions can Journey Builder perform in Sales and Service Clouds? A. Create B. Find and Update C. Simple Update D. Delete E. A, B, and C

E. A, B, and C

HIPAA can apply to which of these organizations? A. Healthcare advertising agencies B. Health insurance companies C. Pharmacies D. Health advisory committees E. B and C

E. B and C

What part of the dashboard can you use to organize journeys after you create them? A. Journey Templates B. Entry Sources C. Journey History D. Analytics Dashboard E. Journey Folders

E. Journey Folders

True or False: Once a journey is saved to a folder, it cannot be moved to another folder.

False

True or false: A triggered send is when you choose a specific time and recipient for a message.

False

True or false: An email address determines if interactive email forms are supported.

False

True or false: SMS is a low-pressure message channel that doesn't require immediate attention.

False

True or false: Transactional messaging using the REST API is compatible with Email Studio triggered sends.

False

True or false: You can't create a new email message in Journey Builder.

False

True or false: You should use multiple simultaneous API requests to update a data extension.

False

True or false: A web app can securely store a client secret, but a public app cannot.

True

True or false: Businesses should make it easy for Consumers to submit data access requests.

True

True or false: Journey Builder uses the Salesforce SOAP API to work with Sales and Service Clouds.

True

True or false: You can create a data extension directly from your email form content block in Content Builder.

True

True or false: You can test up to 10 paths with the Path Optimizer activity.

True

True or false: You can use a public or private domain when collecting opt-ins via CloudPages.

True

True or false: You need to publish your Interactive Email Page before testing your email form.

True

True or false: You need to validate single send journeys.

True

True or false: You should always preview and validate your journeys before sending.

True

True or false: You should create each journey with a single goal.

True

Which type of integration links Marketing Cloud to your server? A. Server to Server B. Web and Publish C. Bridge and Tunnel D. Multi-purpose

A. Server to Server

What creates the customer experience gap? A. Siloed Data, Channels, and Departments B. Siloed Content, Teams, and Devices C. Disjointed customer journeys D. A river

A. Siloed Data, Channels, and Departments

How can you locate your MID? A. In Setup under MID B. Next to your username C. In Account Settings under Setup D. B and C

D. B and C

What is the recommended security setting for session timeout? A. 20 minutes B. 1 hour C. 2 days D. Never

A. 20 minutes

What are the four pillars to create a customer journey? A. Audience, Data, Content, and Channel B. Attract, confirm, nurture, and close C. Email, mobile, social, and ads D. Marketing, service, sales, and commerce

A. Audience, Data, Content, and Channel

What are the customer lifecycle stages? A. Awareness, Acquisition, Onboarding, Engagement, Retention, and Advocacy B. Awareness, Acquisition, Onboarding, Communication, Retention and Growth C. Introduction, Growth, Maturity, and Decline D. Development, Introduction, Growth, Maturity, Saturation, and Decline

A. Awareness, Acquisition, Onboarding, Engagement, Retention, and Advocacy

An entity regulated by the New York Department of Financial Services must abide by which of the following obligations? A. Conduct risk assessments and produce annual reports B. Encrypt all customer data C. Provide notice to consumers regarding use of consumer reports D. Store all customer data within the state of New York

A. Conduct risk assessments and produce annual reports

What is behavioral data? A. Data about a customer's purchase history and browsing activity B. Data such as a subscriber's name, gender, and age C. Data that delivers information about the moment the subscriber opens the email D. Data about customer preference

A. Data about a customer's purchase history and browsing activity

How can you use Content Builder with CloudPages? A. Drag and drop content blocks to build a landing page B. Save content to the cloud for easy access and reuse C. Upload content through CloudPages to import into Content Builder D. Organize your content into pages of similar topics

A. Drag and drop content blocks to build a landing page

Which deliverability best practice helps you build a positive sending reputation with ISPs? A. IP Warming B. Text Versions C. Content Detective D. Subscriber Preview

A. IP Warming

Why is email marketing content valuable? A. It encourages customer loyalty B. It helps keep images of your products in wide circulation C. The more emails you send, the more business you get in return D. Email marketing content isn't valuable anymore

A. It encourages customer loyalty

What should you do before creating business units? A. Map your organizational structure for business units B. Rename your folders C. Delete your users D. Send a test email from Marketing Cloud

A. Map your organizational structure for business units

What do customers expect from a company's communications that helps to drive their brand loyalty? A. Personalization B. Online communities C. Service agents' awareness of sales interactions D. Self-service tools

A. Personalization

What are profile attributes used for? A. Personalizing content with subscriber information B. Setting up your Content Builder profile C. Editing content to use in subscriber profiles D. Sending information about your company to subscribers

A. Personalizing content with subscriber information

What is the main purpose of an event notification? A. They allow marketers to deeply integrate transaction use cases into their business processes B. They provide mobile push notifications for marketers to send to their customers C. They allow marketers to utilize a webhook to respond to messages in real time D. They send invitation to important events like the company picnic

A. They allow marketers to deeply integrate transaction use cases into their business processes

True or false: You can preview what a test email looks like on a mobile device before you send it. A. True B. False

A. True

True or false? You can create mobile messages using the Content Builder editor while working in Journey Builder. A. True B. False

A. True

If an email client doesn't support interactivity, what should a subscriber see instead? A. A broken image B. Static fallback content C. An interactive email that they can't interact with D. A blank content area

B. Static fallback content

What is the main purpose of an API? A. To keep a marketing platform secure B. To connect one system to another C. To allow for easy conversation on a chat messaging app D. To follow CAN-SPAM compliance

B. To connect one system to another

What is the best way to organize Content Builder folders? A. Name them by content owner B. Use product types C. Align them to your content strategy D. Let users choose their own structure

C. Align them to your content strategy

Which of these is an example of a user with edit permissions? A. An account executive who sends emails B. A marketer who edits content blocks C. An administrator who controls the account D. A and B

B. A marketer who edits content blocks

What is a customer journey? A. Guided learning paths that chart a customer's course B. A series of steps a customer goes through during a touchpoint with the company C. A series of sprints in a marathon D. A process of gathering data/information on your customers

B. A series of steps a customer goes through during a touchpoint with the company

What latest capability has raised the bar on what's considered "innovative"? A. Email B. AI C. Mobile D. Social

B. AI

A consumer reporting agency is: A. An agency that collects consumer evaluations of products B. An entity that evaluates personal information to create consumer reports C. A securities firm D. An entity that uses consumer reports to make a decision about an individual

B. An entity that evaluates personal information to create consumer reports

In which Marketing Cloud app is the filter activity located? A. Social Studio B. Automation Studio C. Content Builder D. Contact Builder

B. Automation Studio

Which of these is a common way for businesses to segment their subscribers? A. Based on competitor data B. Based on purchase history C. Based on anecdotal data D. Based on social media profiles

B. Based on purchase history

Filter options include: A. Content types, modified by, and owners B. Content types, tags, and owners C. Modified by, content types, and templates D. Modified by, owners, and tags

B. Content types, tags, and owners

True or false: Personalization can only be added within an email template, and cannot be added when building out the actual email. A. True B. False

B. False

True or false: The SOAP API is your best choice for integrating with the latest Marketing Cloud apps. A. True B. False

B. False

What are two methods for automating segmentation? A. Group activities and data extension activities B. Filter activities and query activities C. List activities and query activities D. Filter activities and schedule activities

B. Filter activities and query activities

What questions should you ask to check your data's quality, accessibility, and completeness? A. How many people have access to the data? B. How easy is the data to access and use? C. How many categories of data are available? D. No questions are needed

B. How easy is the data to access and use?

What is a benefit of restricting access to specific tabs in the editor? A. It ensures that tabs adhere to your content strategy B. It grants access to the HTML tab only to users with HTML knowledge C. Disabling tabs prevents users from sending unapproved content D. We don't recommend restricting tab access

B. It grants access to the HTML tab only to users with HTML knowledge

Which of the following is true about layouts? A. A layout is a predefined structure for messages B. Layouts are a group of content blocks C. Layouts can't be combined with other content blocks D. A and B

B. Layouts are a group of content blocks

Which of these is a challenge that content marketers face? A. It's difficult to write content that customers read on mobile devices B. Marketers must consider customers' high expectations even from outside their own industry C. AI is blurring marketers' insights into their own customers D. Email is so old-fashioned, nobody pays attention to it anymore

B. Marketers must consider customers' high expectations even from outside their own industry

Which standard Marketing Cloud role creates and delivers messages through applicable channel apps? A. Marketing Cloud Administrator B. Marketing Cloud Content Editor/Publisher C. Marketing Cloud Channel Manager D. Marketing Cloud Viewer

B. Marketing Cloud Content Editor/Publisher

Under CCPA, a Business must: A. Forward information requests to the attorney general of California B. Not discriminate against Consumers who exercise their CCPA rights C. Send a Consumer's Personal Information via email D. Contact law enforcement when it receives a Consumer Request

B. Not discriminate against Consumers who exercise their CCPA rights

What is one purpose of the Interactive Email page in CloudPages? A. Store data from email forms B. Pass form data through a URL string to the data extension C. Build form questions D. Create extra work

B. Pass form data through a URL string to the data extension

What are the two types of triggers for transactional messages? A. Critical and noncritical B. Person-initiated and system-initiated C. API-based and webhook D. Reminder and confirmation

B. Person-initiated and system-initiated

What should you review if you choose to use an existing data extension for your form's data? A. Nullable fields B. Required fields C. Corn fields D. Field attributes

B. Required fields

A Business sharing Personal Information about a Consumer with another company for monetary or other valuable consideration is considered what under the CCPA? A. Processing B. Selling C. Sharing D. Consuming

B. Selling

What is one benefit to using a data filter over a group to segment lists? A. Data filters use a simple drag-and-drop builder. Groups do not B. You can create a stand-alone filter definition that you can use with one or more lists. C. Data filters are easier to find than groups in the Email Studio interface. D. Data filters have more filtering options than groups do

B. You can create a stand-alone filter definition that you can use with one or more lists.

In which case is it appropriate to use a data extension as a data model? A. Your lists contain 500,000 subscribers of fewer B. You require fast import speeds C. You prefer simplicity over performance D. You plan to use a limited number of subscriber attributes

B. You require fast import speeds

When developing a plan of action, where is the best place to look for insights about your customers? A. Your social media feeds, to see how customers respond to your posts B. Your CRM data C. Customer feedback surveys D. Email inquiries to your customer service department

B. Your CRM data

What's the maximum number of records in a batch of SOAP API results? A. 1500 B. 2000 C. 2500 D. 5000

C. 2500

What percentage of customers have stopped buying from a company when they feel that a competitor provides a better experience? A. 10% B. 37% C. 57% D. 85%

C. 57%

What is the difference between organizing your data in a list and organizing it in a data extension? A. In a list, your organize subscribers by name. In a data extension, you organize them by region B. You can use a list, but not a data extension to store sendable subscriber data C. A data extension contains relational data, such as purchases. A list doesn't. D. The number of data extensions you can create is limited. The number of lists you can create is not.

C. A data extension contains relational data, such as purchases. A list doesn't.

Why do some marketers choose to add a preheader when they create an email? A. A preheader helps them track which links the recipient clicks in the email. B. Certain countries require that preheaders be included with any email sent from a company. C. A preheader can increase the number of recipients who open and read the email. D. A preheader helps control which content blocks appear for each recipient. E. A preheader helps marketers make sure certain internal recipients are included.

C. A preheader can increase the number of recipients who open and read the email.

Which of these is an example of a transactional message? A. A newsletter B. A sales event C. A shipping notification D. Important political news

C. A shipping notification

Which company is considered a Business and subject to the CCPA? A. The California DMV B. A non-profit animal rescue group C. Acme Industries, a for-profit company with an annual revenue of $55 million D. A cupcake shop in London that does not sell internationally

C. Acme Industries, a for-profit company with an annual revenue of $55 million

Business units are used to: A. Track the total number of businesses you send emails to B. Ensure that content can be modified by all Marketing Cloud users C. Control access to information and sharing of information throughout Marketing Cloud D. B and C

C. Control access to information and sharing of information throughout Marketing Cloud

If you use a filter activity to automate segmentation, what else must you do to fully automate it? A. Add an import activity B. Add a run activity C. Create an automation D. Set up an FTP activity

C. Create an automation

Dynamic content is used for which of the following? A. Display an image carousel B. Input content personalization, such as first name C. Create multiple versions of content to use in content blocks in a single email D. Create rules for when content expires in a message

C. Create multiple versions of content to use in content blocks in a single email

Data filters are located in which Marketing Cloud app? A. Journey Builder B. Ad Studio C. Email Studio D. Content Builder

C. Email Studio

What Marketing Cloud tool do you use to send your email message? A. Mobile Studio B. Content Builder C. Email Studio D. Social Studio E. Journey Builder

C. Email Studio

Which of the following are reasons to segment your audience? A. Higher customer satisfaction rates B. Faster conversion rates C. Higher click-through rates D. Faster click-through rates

C. Higher click-through rates

Why is it important to create empathy for your customers? A. It helps you determine which new products to sell B. It helps you reach a wider audience C. It helps you create content that you customers want to engage with D. Empathy is not as important as a good content strategy

C. It helps you create content that you customers want to engage with

What are the qualities of a good subject line? A. It mentions that name of your company and includes your logo B. It is no longer than 140 characters and includes a call to action C. It reflects the email content and encourages engagement D. Its content changes depending on when a view opens the email

C. It reflects the email content and encourages engagement

Which permissions should you grant API users? A. Any available permissions B. No permissions at all C. Just enough to get the job done D. As many as they ask for

C. Just enough to get the job done

Sending promotional and transactional messages from the same platform can help to: A. Save money by sending more messages but recognizing a higher ROI B. Improve deliverability C. Measure insights that can impact the customer experience D. Ensure a higher open rate with each campaign

C. Measure insights that can impact the customer experience

Which of the following is a right granted to Consumers under CCPA? A. The right to opt out of the collection of their Personal Data B. The right to provide false information C. The right to opt out of the Sale of their information D. The right to access their spouse's information

C. The right to opt out of the Sale of their information

Transactional messages are often critical because: A. Consumers can be informed about a sale as soon as it starts B. Important news like election results cannot just sit in an inbox unopened C. They contain information requested by a user with an expectation of real-time delivery D. Users do not have to opt-in

C. They contain information requested by a user with an expectation of real-time delivery

Which of the following is an action taken by Salesforce to help our customers on their CCPA journey? A. Shut down access to data from Consumers in California B. Reduced security controls in our products and services C. Updated our Data Processing Addendum to include terms specifically designed for CCPA D. Moved our business operations out of California

C. Updated our Data Processing Addendum to include terms specifically designed for CCPA

Where do you navigate in Setup to create users? A. Role B. Role Setup C. Users D. User Setup

C. Users

Which of these statements is true about Content Builder? A. You create the content in Content Builder and import it into Email Studio B. You can only import content into Content Builder C. You can preview content in real time as you create it D. You can't preview imported content in Content Builder

C. You can preview content in real time as you create it

Which of the following is a data subject right that must be included in a notice of privacy practices? A. The right to ask to amend inaccurate information B. The right to access family members' information C. The right to a list of disclosures made by the covered entity D. A and C E. B and C

D. A and C

When auditing today's customer experience, which of these should you do? A. Document everything B. Google your brand and market C. Start a mass email list D. A and B

D. A and B

Which of the following does a customer journey strategy positively impact? A. Customer engagement B. Revenue growth C. Customer satisfaction scores D. A, B, and C E. A and C

D. A, B, and C

GroupConnect sends messages using which messaging app? A. LINE B. Facebook Messenger C. Snail mail D. A and B

D. A and B

How can interactivity be used in email? A. Image galleries B. In-email reviews C. Personalized images D. A and B

D. A and B

In what ways can you customize Content Builder? A. You can enable enterprise sharing B. You can configure tabs in the editor C. You can create libraries for business units D. A and B

D. A and B

Marketing Cloud offers which APIs? A. REST B. SOAP C. MRI D. A and B

D. A and B

The SOAP API uses which method to authenticate? A. OAuth token B. Username and password C. Raven D. A and B

D. A and B

What are some options for exporting reports? A. Email B. FTP C. SMS D. A and B

D. A and B

Which of the following helps you meet the expectations of the empowered consumer? A. Keep your customer data siloed B. Personalize everywhere with artificial intelligence C. Engage across the entire journey D. A and B E. B and C

E. B and C