marketing do now quiz quarter 3

a rule or guideline that tells a firm managers, employees, and customers what is expected of them is known as a a. business policy b. loyalty policy c. employee policy

a

emphasizing customer service can help businesses to be a. competitive b. trustworthy c. reliable

a

employees need to have a thorough knowledge of business policies in order to a. explain policies to customers b. write operating manuals c. discuss policies with competitors d. schedule personal leave

a

making christmas fruitcakes available in advance of the holiday season creates ---------- utility a. time b. place c. form d. space

a

many businesses establish guidelines to direct the interactions of employees with customers for the purpose of a. promotion good customer relations b. attracting new credit customers c. motivating the sales force d. increasing the level of gross margin

a

one of the rules of ethics in info management involves an individuals right to a. privacy b. equity c. safety d. dignity

a

the primary reason customers give for not returning to a business is a lack of a. courtesy from salespeople b. advertised merchandise c. customer-service personnel d. available parking

a

what can businesses do to reduce risks associated with noncompliance a. monitor regulations b. allocate operating funds c. obtain customer feedback d. evaluate competitors

a

what is one reason why an employee might write a business letter? a. to sell goods and services b. to communicate with friends c. to apply for personal credit d. to accept a social invitation

a

what type of customer may be haughty or overbearing to an employee a. domineering/ superior b. suspicious c. dishonest d. slow/methodical

a

when attending a business meeting in france, it is important of US business people to a. dress conservatively b. speak loudly c. arrive unannounced d. bring gifts

a

when monies are withheld from an employees' paycheck to cover taxes and insurance, these funds are the employees a. payroll deductions b. gross earnings c. net pay d. expense refund

a

when participating in staff meetings, business employees should be prepared to a. join the discussion b. ask questions c. sit quietly

a

which of the following are the three major areas of customer complaints a. product, personnel, and the business b. poor service, inaccurate forms, and rudeness c. labeling, faulty design, and misprinting d. improper decisions, oversight, and service

a

which of the following is a characteristic of private enterprise that enables consumers to buy quality products at fair prices a. competition b. profit motive c. inflation d. unlimited resources

a

another term for a profit-and-loss statement is the ______________ statement a. purchasing b. operating c. balancing d. expense

b

the deca chapter purchased seven-dozen donuts to sell at school on tuesday, six-dozen donuts were sold. What do the six-dozen donuts represent? a. capital b. demand c. surplus d. supply

b

the judge based his legal decision by considering a similar decision made in another court. This is an example of which source of the law a. uniform b. case c. statutory d. constitutional

b

the price that seldom, if ever, actually exists in the marketplace is the _________________ price a. relative b. equilibrium c. market d. list

b

when creating project plans, what do businesses often develop in the event of a crisis or unexpected situations a. suggestion program b. contingency plan c. escape mechanism d. modified schedule

b

which of the following economic systems encourages competition in business a. traditional b. market c. social command d. supervising

b

which of the following is a graphic aid that uses text to depict a sequence of events of the order of a process a. pie chart b. flow chart c. line graph

b

which of the following is an uninsurable risk a. personal injury b. changes in customer buying habits c. public liability d. damage to business facility

b

which of the following is most likely to satisfy an individual's social needs a. opportunity to promotion b. relationships with friends c. praise from the supervisor d. job security

b

which of the following risks might result from ethical misconduct a. increased positive publicity b. decreased company value c. decreased whistle-blowing d. increased employee support of the company

b

a local business is sponsoring a program to combat drug abuse in the local schools. This is an example of a business that is a. assisting with fun-raiser b. filling consumer needs c. contributing to public interests d. teaching students marketing skills

c

accountants- receivable reports and income statements provide the business with info about its a. staffing needs b. service ratings c. revenue sources d. inventory levels

c

an advantage to business of using quality control methods is that these methods often a. increase waste b. require directions c. reduce costs d. involve time

c

in what finance position would you be responsible for overseeing your business's investments and raising capital for the business a. loan officer b. actuary c. treasurer d. risk manager

c

what is the key to successful investing a. avoiding opportunity cost b. inflation c. getting started early d. the rule of 72

c

what often occurs when a nation's unemployment rate falls a. stock trade stabilizes b. the demand for money decreases c. the inflation rate increases d. tariffs decrease

c

what type of communication style is usually appropriate for evaluation of counseling interviews with employee a. casual b. routine c. formal d. technical

c

when manufacturers give back part of the purchase price of an item to the customer, the manufacturers are engaged in a. price fixing b. clearance sales c. offering rebates d. non-price competition

c

which of the following pieces of legislation allows for the consolidation of commercial and investment banks, insurance companies, and securities firms a. glass-stegall act b. community reinvestment act c. grams-leach-billey act d. sarbanes-oxley act

c

a manufacturer is a type of business that a. keeps raw goods into their original forms b. sell raw goods for their producers c. does not make use of raw goods d. turn raw goods into useful products

d

all calls coming into a business should end as pleasantly as possible in order to a. make the best use of your time b. provide callers with accurate info c. help you get a good review d. leave a good last impression with callers

d

one of the factors that limits the production of capital goods is a. type of research b. season of the year c. method of transportation d. availability of labor

d