Marketing Exam 2
After purchasing a new Lexus, Pablo sees a Jaguar pass by on the street and begins to wonder if he made the right choice. Pablo is experiencing Internal search Problem recognition Alternative evaluation Framing Cognitive dissonance
Cognitive Dissonance
When a product is a conspicuous one, reference-group influence is more likely to affect the brand decision True False
True
Marketers try to change consumers' attitudes toward a product if they feel that a significant number of consumers have strong negative attitudes toward it. True False
True
Not all the behavioral patterns and values attributed to specific subcultures apply to every member of the specific subculture. True False
True
Marketers must consider the different nationalities represented within the Hispanic and Asian-American subcultures because of the unique culture, history, and buying pattern of each ethnic group. True False
True
Jennifer is interested in joining Kappa Lambda Iota sorority. She begins to shop at Sarah's, a local store where the Kappas buy their clothes. She asks her family for a new car because all the sorority members have new cars. In these instances, Jennifer is influenced by A knowledge base Personality A reference group A role conflict A consideration set
A reference group
A(n) ____ market consists of individuals or groups that purchase products for resale, use in production, or daily operations. Institutional Government Business Reseller Producer
Business
Standardizing many Nike and Adidas shoe models worldwide is an example of Nationalization Culturalization Customization Internationalization Globalization
Globalization
When the American company Chevron Texaco purchases crude oil from Saudi Arabia, it is engaging in Importing Exporting Dumping Free trade Licensing
Importing
Mary Anne goes to Target to purchase school supplies for her two children. As she is approaching the check-out counter, she sees a vase she just has to have and buys it immediately. Mary Anne's purchase of the vase is an example of Routinized response buying Situational involvement Addictive consumption Impulse buying Limited problem solving
Impulse buying
The U.S. Army recruits soldiers based on the slogan, "An army of one," implying that people can reach their full potential in the U.S. Army. There is an appeal to what need according to Maslow's hierarchy of needs? Social Safety Esteem Self-actualization Physiological
Self-Actualization
Purchasers who intend to use or benefit from the purchased product and do not buy products to make profits are part of the Business market Organizational market End-use consumption group Consumer market Household purchasing group
Consumer Market
If a certain country considered handshakes in business transactions to be taboo and preferred to use nodding, this would be an example of differences in ____ forces. Political Technological Regulatory Economic Cultural
Cultural
Demand for business products is characterized as derived. From what is the demand derived? The business cycle Demand for consumer products Industrial demand Modified demand
Demand for consumer products
Once a company makes a long-term commitment to a foreign market that has a promising political and economic environment, which of the following options then emerges as a possibility? Licensing Exporting Joint venture Limited exporting Direct ownership
Direct Ownership
Differences in standards of living, credit, buying power, and income distribution are all examples of _____ forces that must be considered in international marketing efforts. Technological Legal Cultural Ethical Economic
Economic
All of the following describe the demand for business products except Fluctuating Inelastic Derived Elastic Joint
Elastic
The United States' prohibition against importing cigars from Cuba is an example of a(n) Exchange control Health control Import control Embargo Quota
Embargo
.A consumer market consists of buyers intending to use the product with the main purpose of making a product. True False
False
A consumer belongs to only one subculture. True False
False
At a single point in time, a person's motives are all of equal strength True False
False
Changes in culture do not affect product development. True False
False
Family influences are not directly related to purchasing decisions. True False
False
In many countries, Wendy's allows foreign businesspeople to use its name, logo, methods of operation, advertising, and products. In exchange, Wendy's receives a financial commitment and an agreement to conduct business in accordance with its standard of operations. Wendy's is engaging in Franchising Exporting Licensing Direct investment Contract manufacturing
Franchising
The recently created Department of Homeland Defuse is a member of the ____ market Institutional Government Regulatory Reseller Producer
Government
Which of the following is often used to raise revenue for a country and/or to protect domestic products? Exchange control Embargo Quota Warning label Import tariff
Import Tariff
Churches, charitable organizations, and private colleges are considered ____ buyers. Producer Institutional Corporate Nonprofit Government
Institutional
Henderson Synthetics' management believes that several of the firm's products could have sizable markets in other countries. To maintain a low level of commitment with minimum effort and cost, Henderson should engage in international marketing through Subsidiaries Joint ventures Licensing Contract manufacturing
Licensing
Questor Corporation owns the Spalding brand name but does not produce a single golf club or tennis ball. The arrangement is an example of what type of involvement level for international marketing Trading Licensing Strategic alliance Exporting Joint venture
Licensing
Firms that have operations or subsidiaries located in many countries are referred to as International marketers Multinational enterprises Export alliances Joint ventures Strategic alliances
Multinational enterprises
Wal-Mart is currently expanding its stores into Canada and Mexico. THis expansion is being facilitated by the North American Free Trade Agreement Latin American Free Trade Association European Union Pacific Rim Unification Act International Retail Alliance Association
North American Free Trade Agreement
When a glove manufacturer in China is allowed to sell only a certain number of plastic gloves into Japan, that firm is facing a(n) Embargo Quota Balance of trade restriction Restrictive product standard Tariff
Quota
Abbott's Office Supplies buys furniture and filing cabinets from Craine Furniture. Craine buys paper, pens, and folders from Abbott's. The two firms are engaged in Producer marketing Reciprocity Tying agreements Competitive bidding Cross-selling
Reciprocity
____ buy products from manufacturers and then resell the product to other firms in the distribution system. Distributors Wholesalers Producers Retailers Warehouses
Wholesalers
In Maslow's hierarchy of needs, the most fundamental need is safety True False
False
