Marketing Exam 2 Review

Database management systems (DBMS) are sometimes included in cloud vendor's offerings. ______ is a petabyte-scale data warehouse available through Amazon a. Amazon Redshift b. mongoDB c. Amazon DynamoDB d. Amazon Relational Database Service (RDS) e. Amazon ElastiCache

Amazon Redshift

Which of the following cloud services can Falcon Security use to distribute its content worldwide and to respond to leads generated from advertising? a. SaaS b. CDN c. PaaS d. IaaS e. IWS (internal web services)

CDN

Established by the US Congress in 1972, the _____ has the authority to ban or seize potentially harmful products and set severe penalties for manufacturer violations of federal law a. Environmental Protection Agency b. Food and Drug Administration c. Federal Trade Commission d. Consumer Products Safety Commission e. Food Safety and Inspection Service

Consumer products Safety Commission

Which of the following is one of the SaaS services that Falcon can utilize? a. mainframe b. Google Glass c. Office 180 d. Google Search e. Google Drive

Google Drive

Public IP addresses must be unique and worldwide; their assignment is controlled by a public agency known as _____ a. Institute for Electrical and Electronics Engineers (IEEE) b. SOHO c. ICANN d. IaaS e. SOA

ICANN

Which of the following is not true in reference to ISP? a. the ISP receives the communications from your computer and passes them on the internet b. ISP provides you with a legitimate internet address c. ISPs provide high-speed data transmission using cable television lines d. when you connect to the internet, you are actually connecting to an internet service provider (ISP) e. ISPs pay for the internet. They collect money from their customers and pay access fees and other charges on your behalf

ISPs provide high-speed data transmission using cable television lines

A(n) ______ connects computers at different geographic locations a. internet b. intranet c. protocol d. Wide Area Network (WAN) e. Local Area Network (LAN)

Local Area Network (LAN)

A(n) ______ connects computers that reside in a single geographic location on the premises of the company that operates the network a. protocol b. intranet c. Local Area Network (LAN) d. internet e. Wide Area Network (WAN)

Local Area Network (LAN)

Which among the following is an example of PaaS? a. Microsoft Azure b. Amazon EC2 c. Office 365 d. iCloud e. Salesforce.com

Microsoft Azure

If Falcon security wished to install some of its own custom developed application software in the cloud, it would need to obtain _____ cloud resources a. WaaS b. SaaS c. PaaS d. IaaS e. DaaS

PaaS

Which of the below projects looks to seed the atmosphere with high-altitude balloons capable of providing internet access to previously unreachable parts of the planet? a. Android b. Google search c. Cloud d. Project Loon e. Google Glass

Project Loon

Which of the following is NOT one of the ways that organizations use the cloud? a. IaaS (Infrastructure as a Service) b. SaaS (software as a service) c. PaaS (platform as a service) d. SCaaS (Security control as a service) e. CDN (content delivery network)

SCaaS (Security control as a service)

The method of obtaining cloud-based services that include hardware infrastructure operating system, and application programs is termed ______ a. SaaS (Software as a Service) b. PaaS (Platform as a Service) c. IaaS (Infrastructure as a Service) d. DaaS (Data as a Service) e. WaaS (Web as a Service)

SaaS (Software as a Service)

Which of the following is a DBMS product offered by Amazon? a. SQL server b. Cognos c. Simple Database Service d. Teradata e. Pig

Simple Database Service

_____ is a remote access system that enable physicians to provide service to patients located in hard to reach areas of the world a. TeleExpert b. Telediagnosis c. Telelaw d. Doc in a Box e. Virtual Doc

Telediagnosis

Which among the following is a standard for describing the services, inputs and outputs, and other data supported by a Web service? a. XML b. WSDL (Wed Services Description Language) c. JSON (JavaScript Object Notation) d. SMTP or Simple Mail Transfer Protocol e. SOAP

WSDL (Web Services Description Language)

Walmart created the Great Value brand for its food products and the Equate brand for it's pharmacy, health, and beauty. Walmart does not manufacture any of these products. Which type of brand sponsorship is Walmart using? a. a national brand b. a private brand c. a co-brand d. a manufacturer's brand e. a licensed brand

a private brand

Which of the following correctly defines a product? a. products are tangible objects offered to market to satisfy a want or need b. a product is anything offered to a market that might satisfy a need or want c. products have two levels: the actual product and the augmented product d. a product is not a part of the overall market offering e. products include intangible objects and services, but not events or people

a product is anything offered to a market that might satisfy a need or want

Through _______ a company can obtain new products by buying a whole company, a patent, or a license to produce someone else's product. a. internal R&D b. idea generation c. acquisition d. product life cycle strategies e. new product development

acquisition

Which of the following is descriptive of a service-oriented architecture (SOA)? a. the protocol used between browsers and Web servers b. an application program that runs on a server-tier computer c. all interactions among computing devices are defined as services in a formal, standardized way d. programs that run on a server-tier computer and manage tariff by sending and receiving web pages to an from clients e. identified a particular device on the public internet

all interactions among computing devices are defined as services in a formal, standardized way

Which of the following organizations will be interested in using the "cloud"? a. an organization who wants physical control over their data b. an organization who wants in-depth visibility of security c. an organization who wants legal control over their data d. an organization who wants to create and maintain their own hosting infrastructure e. an organization who wants to increase or decrease their computing resources dynamically

an organization who wants to increase or decrease their computing resources dynamically

What is positioning? a. dividing a market into smaller groups of buyers b. developing profiles of market segments c. arranging for a market offering to occupy a clear, distinctive, and desirable place relative to competing products in the minds of target consumers d. selecting which segments to enter e. selecting which customers to serve

arranging for a market offering to occupy a clear, distinctive, and desirable place relative to competing products in the minds of target consumers

Which of the following statements is true regarding costs? a. costs do not vary with different levels of production b. average cost tends to decrease with accumulated production experience c. variable costs vary directly with the level of sales d. total costs are the sum of long run average costs and short run average costs e. experience curve pricing is a low-risk strategy

average cost tends to decreased with accumulated production experience

Toothpastes claim they "whiten teeth," "fight bad breathe," and "reduce plaque." Which base of segmentation is being used in this example? a. demographic b. geographic c. occasions d. benefits sought e. psychographic

benefits sought

A brand has positive ______ when consumers react more favorably to it than to a generic or unbranded version of the same product a. brand equity b. brand positioning c. brand knowledge d. brand value e. customer equity

brand equity

Starbucks' introduction of packaged supermarket coffees is an example of the concept of ______. a. co-branding b. store brands c. brand knowledge d. brand equity e. brand extension

brand extension

The SwissArmy Company markets multi-tools, clothing, watches, and travel accessories all under the SwissArmy brand name. This is an example of which brand development strategy? a. multibrand b. line extension c. private brand d. brand extension e. new brand

brand extension

Which of the following is a cost-based pricing approach? a. high-low pricing b. competition-based pricing c. EDLP pricing d. value added pricing e. breakeven pricing

breakeven pricing

_____ are industrial products that aid in the buyer's production or operations, including installations and accessory equipment a. materials and parts b. shopping products c. specialty products d. supplies and services e. capital items

capital items

A colleague wants to evaluate the attractiveness of a particular market segment. Which of the following would be good advice for your colleague? a. the power of buyers is not a consideration when evaluating the attractiveness of a segment b. if a segment is larger than others, it should be targeted c. fast-growing segments are always attractive d. carefully consider the degree of competition and ease of entry into the segment e. a segment is attractive if there are substitute products available

carefully consider the degree of competition and ease of entry into the segment

With computing infrastructure so much ______, there have to be new jobs somewhere a. bigger b. more expensive c. more available d. cheaper e. deeper

cheaper

At which stage of the new product development process is crowdsourcing used? a. product development b. idea screening c. idea generation d. commercialization e. marketing strategy development

commercialization

Anythinglefthanded.com.uk only sells products designed for left-handed people. Which targeting strategy is it using? a. local marketing b. differentiated marketing c. concentrated marketing d. individual marketing e. undifferentiated marketing

concentrated marketing

After ideas are screened, the next stage of the new product development process is ______ a. commercialization b. product development c. test marketing d. idea generation e. concept development and testing

concept development and testing

_______ calls for testing new product concepts to groups of target consumers a. concept testing b. sequential new product development c. product development d. test marketing e. idea screening

concept testing

Which of the following statements regarding segmentation is correct? a. the use of demographics to segment markets has decline in recent years b. companies that segment based on income primarily target the affluent c. consumer and business marketers use many similar variables, but business marketers uses additional variables to segment their markets d. the business market is homogeneous and is not segmented e. as gender roles have changed, gender is no longer a useful form of segmentation

consumer and business marketers use many similar variables, but business marketers uses additional variables to segment their markets

A _____ network delivers user data in many different geographical locations and makes those data available in a way that minimizes response time a. content delivery b. broad area c. local area d. wide area e. personal area

content delivery

Candy, laundry detergent, and magazines are all examples of _____ products, which are consumer products and services that customers usually buy frequently, immediately, and with minimal comparison and buying effort a. specialty b. convenience c. unsought d. shopping e. industrial

convenience

Charles Revson started Revlon. He once said "We sell hope." Revson was defining the ____ of Revlon cosmetics a. design b. augmented product c. branding d. core customer value e. quality level

core customer value

Samsung's "Open Innovation" program connects the firm with a broad array of outside collaborators and entrepreneurs to develop new products and technologies. Through the program, Samsung creates alliances with top industry and university researchers around the world, participates actively in industry-wide forums, and seeks out and invests in promising startup companies. Samsung's program is an example of the concept of _______ a. concept testing b. team-based new product development c. sequential new product development d. crowdsourcing e. test marketing

crowdsourcing

Which of the following statements about price is correct? a. customers have put increasing pricing pressures on many companies b. prices have no impact on a firm's bottom line c. pricing is not a problem for marketing executives d. price is not an important competitive asset e. marketers do not have a lot of flexibility in setting and changing price

customers have put increasing pricing pressures on many companies

The ____ shows the number of units the market will buy in a given time period at different prices that might be charged a. equilibrium b. market price c. target costing d. supply curve e. demand curve

demand curve

_____, which divides the market into segments based on variables such as age, lice-cycle stage, and gender, is the most commonly used approach to segmenting consumer markets a. niche marketing b. psychographic segmentation c. micromarketing d. behavioral segmentation e. demographic segmentation

demographic segmentation

Which of the following statements about segmentation is true? a. segmentation identified individual buyers that can be targeted with a market offering b. different segments might require different marketing strategies or mixes c. most companies today mass market and do not segment their markets d. buyers within a market segment have different needs, characteristics, and behaviors e. market segmentation is part of a company's value proposition

different segments might require different marketing strategies or mixes

If men and women respond similarly to the same marketing mix, they do not consistute different segments. Gender would not be effective in this example because the segment is not ______ a. measurable b. accessible c. sustainable d. actionable e. differentiable

differentiable

P&G markets at least six different laundry detergent brands in the United States (Tide, Gain, Cheer, Era, Dreft, and Bold), which compete with each other on supermarket shelves. P&G further segments each detergent brand to serve even narrower niches. This is an example of a(n) a. differentiated marketing strategy b. individual marketing strategy c. local marketing strategy d. concentrated marketing strategy e. value proposition

differentiated marketing strategy

The _____ nature of cloud computing resources means that leased resources can be increase and decreased dynamically through programming a. resilient b. elastic c. pooled d. stretchy e. responsive

elastic

Which of the following is an effective strategy during the growth stage of the product lifecycle to sustain rapid growth? a. enter new markets b. resist entering new distributional channels c. raise prices d. only offer basic versions of the product e. keep product quality at its current level

enter new markets

Product line _____ involves adding more items within the present range of the line a. length b. depth c. stretching d. consistency e. filling

filling

During the ______ stage of the product life cycle, firms often shift some advertising from simply building awareness toward building stronger brand conviction and purchase behaviors a. decline b. maturity c. growth d. development e. introduction

growth

IaaS provides basic _____ in the cloud a. hardware b. firmware c. DBMS d. software e. malware

hardware

In the internet, the movement from one network to another network is termed a ______ a. hop b. straddle c. jump d. skip e. leap

hop

Which of the following is true regarding the price-demand relationship? a. demand and price are directly related - the higher the price, the greater the demand b. if demand is inelastic, a small change in price will result in a large change in demand c. a demand curve shows the number of units a company will produce in a given time period at different prices that might be charged d. if demand is elastic, sellers will consider lowering their price e. price elasticity measures how responsive price will be to a change in demand

if demand is elastic, sellers will consider lowering their prices

A company can differentiate itself from competitors using symbols such as McDonald's golden arches, Twitter's bird, and the Nike swoosh. Which type of differentiation is this? a. channel differentiation b. services differentiation c. people differentiation d. product differentiation e. image differentiation

image differentiation

The Westin Stamford Hotel in Singapore failed when it once advertised itself as the world's tallest hotel. This difference was not worth establishing because it did not satisfy which of the following criteria? a. preemptive b. distinctive c. superior d. important e. communicable

important

What is the benefit of having in-hosting over cloud? a. known cost structure b. in-depth visibility of security and disaster preparedness c. small capital requirements d. no obsolescence e. speedy development

in-depth visibility of security and disaster preparedness

All of the following are advantages of cloud computing over in-house hosting except _______. a. advantageous economic of scale b. small capital investment c. in-depth visibility of security measures d. minimal obsolescence risk e. flexibility and adaptability to fluctuating demand

in-depth visibility of security measures

On the My M&Ms web site, users can place customer orders for M&Ms. They can choose their own colors, put a personalized text message on the candies, and even upload a photo to be placed on each M&M. Which targeting strategy is M*M using here? a. local marketing b. differentiated marketing c. individual marketing d. concentrated marketing e. undifferentiated marketing

individual marketing

Materials and parts, capital items, and supplies are services or groups of _____ products. a. unsought b. industrial c. shopping d. convenience e. specialty

industrial

Which of the following statements about new product development strategy is correct? a. a new product will succeed as long as it priced correctly b. good advertising creates successful new products c. new products are not a major source of growth for companies d. new products are usually successful because consumers like new things e. innovation can be expensive and risky

innovation can be expensive and risky

Service marketing requires ______. This means that the service firm must orient and motivate its customer-contact employees and supporting service people to work as a team to provide customer satisfaction a. interactive marketing b. image differentiation c. the service firm to focus only on the customer d. external marketing e. internal marketing

internal marketing

A private internet that is used exclusively within an organization is sometimes called ______ a. the internet b. SOHO c. PaaS d. intranet e. IaaS

intranet

Google's "Innovation Time-Off" and 3M's "Dreamdays" programs, in which employees are granted time away from their regular duties in order to develop new innovations, are examples of a concept known as _______. a. idea generation b. concept testing c. intrapreneurship d. product development e. crowdsourcing

intrapreneurship

One important consideration in using a differentiated targeting strategy is that _______ a. it is easier for the company because it needs to manage only one market offering b. the demand for customized products is decreasing c. focusing on what is common in consumers can potentially appeal to the largest number of buyers d. serving one or a few smaller segments can limit sales e. it can increase costs

it can increase costs

In determining product quality, what are the two dimensions of quality marketers must decide upon? a. consistency and conformance quality b. level and price c. level and tqm d. consistency and packaging e. level and consistency

level and consistency

When Doritos comes out with new flavors of its tortilla chips, what brand development strategy did it use? a. line extension b. national brand c. new brand d. brand extension e. multibrand

line extension

Which of the below is a disadvantage of the cloud? a. significant capital required b. no obsolescence c. little visibility into true security and disaster preparedness capabilities d. industry-wide economies of scale, hence cheaper e. staff and train personnel

little visibility into true security and disaster preparedness capabilities

A _____ network connects computers that reside in a single geographic location, typically, the premise of the company that owns and operates the network a. personal area b. wide area c. local area d. broad area e. company-wide

local area

The process of evaluating each market segment's attractiveness and selecting one or more market segments to enter is called _____ a. differentiation b. market targeting c. market segmentation d. positioning e. a customer-driven marketing strategy

market targeting

Most products are which stage of the life cycle, and therefore most of marketing management deals with them at this stage? a. product development b. decline c. growth d. maturity e. introduction

maturity

With respect to the product life cycle, the _______ stage is a period of slowdown in sales growth because the product has achieved acceptance by most potential buyers a. decline b. development c. introduction d. maturity e. growth

maturity

Which of the following statements concerning new products is correct? a. to be considered new, the product must be something consumers have not seen before b. products that are merely improved in some way not considered new c. modified and improved products are considered new d. a modified product is not considered a new product e. most new products succeed within two years of their introduction

modified and improved products are considered new

Which of the following is an appropriate strategy during the maturity stage of the product lifecycle? a. produce basic versions of the product and focus on selling to those buyers who are most ready to buy b. select products to maintain, harvest, or drop c. modify the market, product offering and marketing mix d. use promotional spending to inform consumers and get them to try the product e. shift some advertising from building product awareness to building product conviction and purchase

modify the market, product offering and marketing mix

Which value proposition is difficult to sustain in the long run? a. more for less b. more for more c. less for much less d. the same for less e. more for the same

more for less

A controversial topic regarding the cost of internet traffic is ______ a. router configuration b. net neutrality c. traffic signals d. internet service e. traffic reduction

net neutrality

The final step in implementing a market-driven strategy is _____, which consists of arranging for a market offering to occupy a clear, distinctive, and desirable place relative to competing products in the minds of target consumers a. geographic segmentation b. market segmentation c. socially responsible target marketing d. positioning e. differentiation

positioning

A _____ illustrates consumer views of brand versus those of competing products on important buying dimensions a. competitive advantage b. target market c. unique selling proposition d. market segment e. positioning map

positioning map

_____ is typically considered the most flexible of the marketing mix elements a. positioning b. product c. place d. promotion e. price

price

is the only element in the market mix that produces revenue a. price b.. positioning c. product d. promotion e. place

price

The term _____ refers to how responsive demand will be to a change in price a. target costing b. price elasticity c. demand-based pricing d. demand curve e. value-based pricing

price elasticity

Which of the following statements about a private cloud is NOT accurate? a. to create a private cloud, the organization creates a private internet and designs applications using web service standards b. private clouds provide secure access from outside that infrastructure c. a private cloud is a cloud that is owned and operated by an organization for its own benefit d. private clouds provide security with the organizational infrastructure e. private clouds provide the advantages of elasticity but to questionable benefit

private clouds provide secure access from outside that infrastructure

Which of the following statements regarding the important decisions in the development and marketing of individual products is correct? a. determining product support services is not part of the development of individual products b. how a product is branded is separate from the development and marketing of individual products c. product attributes that communicate and deliver benefits to the consumer include quality, features, style, and design d. packaging decisions are not an important part of developing individual products e. product labeling is no longer subject to legal regulation

product attributes that communicate and deliver benefits to the consumer include quality, features, style and design

Whereas a product idea is an idea for a possible product that the company can see itself offering to the market, a ______ is a detailed version of the idea stated in meaningful consumer terms a. prototype b. product concept c. customer-oriented strategy d. product image e. target market

product concept

At which stage of the new product development process is a physical product first developed? a. concept development and testing b. idea generation c. test marketing d. product development e. marketing strategy development

product development

If a company adds a new product line to its existing portfolio, it has increased its _____ a. product mix consistency b. product support services c. product mix width d. product line length e. product mix depth

product mix width

As a result of growing litigation and increased product liability insurance, some companies are now appointing _______, whose job is to protect consumers from hard and the company from liability by proactively ferreting out potential product problems a. new product development directors b. brand managers c. customer advocates d. chief marketing officers e. product stewards

product stewards

Communication _____ enable a mixture of wired and wireless devices to connect over a network a. languages b. filters c. forms d. connections e. protocols

protocols

When markets target segments such as sports fans, do-it-yourselfers, commuters, and wine enthusiasts, which base of segmentation are they using? a. behavioral b. psychographic c. demographic d. intermarket e. geographic

psychographic segmentation

_____ divides buyers into different segments based on social class, lifestyle, or personality characteristics a. benefit segmentation b. behavioral segmentation c. cross-market segmentation d. undifferentiated marketing e. psychographic segmentation

psychographic segmentation

Beyond the market and the economy, what other factors in its external environment must a company consider when setting prices? a. the company's overall marketing strategy and marketing mix b. resellers, the government, and social concerns c. setting prices to attract new customers and setting prices to prevent competitors from entering the market d. who within the organization should set prices and whether or not to have a pricing department e. the company's overall marketing strategy and selecting target markets

resellers, the government, and social concerns

Which of the following is NOT part of the basic concept and definition of the cloud? a. the term cloud is used because most early diagrams used a cloud symbol to represent the internet b. pooled computer resources c. elastic leasing of resources d. resources owned and operated by a given company e. resources access via the internet

resources owned and operated by a given company

When Dr. Lawncare developed his revolutionary new weed killer, he knew that during the introductory stage of the product lifecycle ______ a. profits would rise quickly and there would be rapid market acceptance of his product b. sales would be low but profits would be high c. sales would be slow and profits non-existent d. sales would be slow and profits would level off or decline e. sales would fall and profits would drop

sales would be slow and profits non-existent

Despite the power and low costs of cloud services through the internet, organizations must beware of _____ a. competition b. routing lags c. security threats d. delivery errors e. net neutrality

security threats

The first step in creating a market-driven strategy is ____, which involves dividing a market into smaller segments of buyers with distinct needs, characteristics, or behaviors that might require separate marketing strategies or mixes a. segmentation b. market targeting c. differentiation d. positioning e. specifying a value proposition

segmentation

Manny is willing to exert special effort to find a valuable and rare 1960 baseball card featuring the famous New York Yankees, Mickey Mantle. This baseball card would be classified as a(n) _____ product a. specialty b. shopping c. industrial d. convenience e. unsought

specialty

Google has projects underway that will increase the internet's ______ a. speed and spread b. connections and quality c. duplication and replication d. limits and rules e. redundancy and routing time

speed and spread

Which of the following statements is true regarding standardizing products for international markets? a. standardization decreases product design, manufacturing, and marketing costs b. standardization increases product design, manufacturing, and marketing costs c. standardization helps a company develop a different image in different countries d. markets and consumers all over the world are alike, so a company should always standardize international products e. standardization ensures that products will succeed in foreign markets

standardization decreases product design, manufacturing, and marketing costs

Installing an innovation management system to collect, review, evaluate, and manage new product ideas represents a ______ approach to new product development a. team-based b. customer-centered c. haphazard d. sequential e. systematic

systematic

To succeed in China, Pepsi had to ______ a. extensively taste test its products in the US before exporting them to China b. increase production because the Chinese market consumes more potato chips than the US market c. use the same flavor potato chips as the company offers in the US d. standardize their product offerings e. tailor its products to local tastes in China

tailor its products to local tastes in China

Internal factors that affect pricing include _______ a. the company's overall marketing strategy, objectives and the nature of the market b. the company's overall marketing strategy, objectives, and demand c. the company's overall marketing strategy, the nature of the market, and demand d. the company's overall marketing strategy, objectives, and marketing mix e. the nature of the market, demand, and the economy

the company's overall marketing strategy, objectives, and marketing mix

Which of the following statements regarding socially responsible product decisions is correct? a. safety legislation has been passed to regulate chemical substances and drugs and poisons, but not toys, automobiles, and fabrics b. when companies drop products, they do not have obligations to suppliers, dealers, and customers c. companies can safely ignore patent laws d. manufacturers are generally not concerned with product liability e. the government may prevent companies from adding products through acquisitions if the effect threatens to less competition

the government may prevent companies from adding products through acquisitions if the effect threatens to lessen competition

Which of the following statements about brand positioning is correct? a. the strongest brands are positioned on beliefs and values b. products are positioned, not brands c. establishing a mission and vision for the brand is unrelated to brand positioning d. brands cannot be positioned based on desirable benefits e. positioning the brand on product attributes is the most desirable level for brand positioning

the strongest brands are positioned on beliefs and values

In a broad sense, price is _____ a. something that marketers always increase rather than cut b. used in the marketing mix but not as a key strategic tool in creating and capturing customer value c. the sum of all the values that customers give up to gain the benefits of having or using a product or service d. the amount of money charged for a product e. not critical in determining a company's success

the sum of all the values that customer give up to gain the benefits of having or using a product or service

Which of the below refers to the characteristic of a remote action? a. these systems do not save travel expense by enabling action as a distance b. these systems allow remote control of a computer but do not include robotic systems c. these systems do not provide computer based activity or action at a distance d. these systems enable experts to scale their expertise e. these systems cannot make the skills and abilities of an expert available in places where he or she is not physically located

these systems enable experts to scale their expertise

What is the purpose of differentiation? a. to create superior customer value b. to market high quality products c. to select the segment or segments to enter d. to allow a firm to offer the lowest prices e. to divide the market into smaller groups of buyers

to create superior customer value

What are perceptual positioning maps used for? a. to show consumer perceptions of different brands on important product dimensions b. to find where to best position a product on a store shelf c. to compare a company's profitability with the profitability of competitors d. to implement a particular positioning strategy e. to show consumer perceptions of an individual brand on important buying dimensions

to show consumer perceptions of different brands on important product dimensions

Which of the following statements about service marketing is correct? a. training current employees better and hiring new ones with more skills can increase service productivity b. due to the variability of services, top service companies set modest service-quality standards c. service marketers do not need to differentiate their offerings d. it is easier to define service quality than product quality e. service delivery cannot be differentiated

training current employees better and hiring new ones with more skills can increase service productivity

A connection that is a virtual, private pathway over a public of shared networks from the VPN client to the VPN server is called a(n) _____ a. tunnel b. CDN c. hop d. IWS e. SOA

tunnel

Which of the following statements is correct regarding different types of markets? a. in a pure monopoly, the market consists of many buyers and sellers trading over a range of prices b. under oligopolistic competition, each seller is alert and responsive to competitors' pricing strategies and marketing moves c. under pure competition, sellers spend considerable time on marketing strategy and pricing decisions d. under monopolistic competition, the market is dominated by one seller e. under oligopolistic competition, the market consists of many buyers and sellers trading in a uniform commodity and sellers do not spend much time on marketing strategy

under oligopolistic competition, each seller is alert and responsive to competitors' pricing strategies and marketing moves

To create successful new products, a company must do which of the following? a. focus new product development efforts on consumers only b. spend more on R&D than its competitors c. cut costs to keep the price of new products low d. understand its consumers, markets, competitors, and develop products that deliver superior value e. obtain successful products through acquisitions instead of doing internal development

understand its consumers, markets, and competitors, and develop products that deliver superior value

A brand's _____ represents the full mix of benefits on which a brand is differentiated and positioned and is the answer to the customer's question, "why should I buy your brand?" a. value proposition b. competitive advantage c. positioning d. positioning map e. target marker

value proposition

______ can be used to create what appears to be a private secure network over the internet a. virtual private links b. visible private connections c. virtual private networks d. valuable private networks e. virtual secure links

virtual private networks

Product mix _____ refers to the number of different lines the company carries a. consistency b. stretching c. depth d. width e. length

width