marketing

Costs and available resources are especially important factors for product/service managers to examine during which phase of product/service management?

new product development

When a competing product that offers additional benefits enters the market, a business's product may become

obsolete

Brandi is reviewing marketing information about the possible demand for a new product. In this instance, Brandi's marketing-information management system is most likely to be helping her to

reduce the risk of product failure. determine the

Marketing encourages people from different countries to __________ frequently.

trade

Of the following, which is a durable good

coffee mug

One basic requirement of a marketing-information management system is that it should be able to

collect, process and store data

Marketing links producers to

customers

Product/Service management should be approached from the angle of the

customers point of view

What is the relationship between data and information

data are used to create information

Without marketing, producers and customers would be

disconnected from each other

A marketing-information management system can help businesses to

discover new markets

Marketing is described as creating

exchanges

According to the marketing concept, which option demonstrates customer orientation?

finding out what a buyer wants

Which of the following influences the process of determining price

Customer's perception of value

Which of the following controls such new-product considerations as warranties and safety standards

government regulations

which of the following items cannot be marketed

hopefulness

According to the marketing concept, keeping company goals in mind means

maintaining the firm's purpose

Product/Service Management is a marketing function involves obtaining, developing, maintaining, and improving a product or service mix in response to

market opportunities

What can help product/service managers predict whether a new product will be successful before a business makes a major investment?

market research

In the marketing concept, whose point of view matters most?

Buyer's

Which of the following is a marketing activity

Communicating with customers

Which of the following is the most common reason for businesses to search for ways to make their products better and cheaper

Competition

Which characteristic of useful marketing information is represented by the statement "The benefits of using the information should be greater than the expensive of gathering the data used to generate this information?

Cost-effectiveness

Which function of a marketing information management system Involves collecting facts and figures from internal and external sources on an ongoing basis?

Data gathering

Which of the following activities is an aspect of marketing a service:

Determining how much to charge for a haircut

One advantage of information generated by a marketing information management system is that the information

Is presented in an organized fashion

Which of the following statements is true of product/service management

It involves discovering new product opportunities

Overall, what does marketing allow us to do?

Live our daily lives

What characteristic of useful marketing information requires the information to be closely related to the situation to be of the most use

Relevancy

According to the marketing concept, which option shows company commitment?

Setting aside funds to research what customers want

Which of the following is an example of communicating with customers

Sponsoring a charity event

Product/Service management can help to decrease

buisness risk

Why should existing products be monitored?

To make changes in product or packaging to extend a product's life cycle.

Why must care be taken in eliminating weak products?

To prevent damaging a company's image

In an overall sense, where does marketing occur?

Wherever customers are

The purpose of communicating with customers is to

attract customers' interest

Which of the following is a method used to communicate with customers

personal selling

What provides the basis for all marketing goals and actions

planning

The Thirst Quenchers beverage company is surveying prospective customers to determine demand for its newest soft drink. Thirst Quenchers is collecting __________ data.

primary

A service that is not attached to any tangible good is known as a _________ service

pure