MARKETING MANAGEMENT CH8

If Domino's decided to own all of its stores in a country, this would be an example of which global entry strategy?

Direct investment

Some countries require all businesses to be over 50 percent owned by its citizens. If McDonald's wants to expand into a country with this regulation, which of the global entry strategies would not be an appropriate choice?

Direct investment

The case describes McDonald's using motorbike delivery services in cities where real estate is expensive. This is one element of the company's global ______ strategy.

Distribution

The Russian market is an attractive one for McDonald's in part because of a growing middle class with money to spend on dining out. This is an example of which aspect of a country's market assessment?

Economic analysis

The Korean soap opera example discussed in the video is an example of which element of the global marketing mix?

Global Communication Strategy

Based on the examples provided in the video, Domino's overall global product strategy is best described as

Offering similar products worldwide, with minor adaptations for local tastes

The video discusses menu adaptations for Asian countries where bread and cheese are less familiar ingredients. If these menu adjustments were later brought back to Domino's stores in the United States, this would be an example of

Reverse Innovation

The first interview clip in the video talks about the first thing Domino's tries to learn about a new country before entering. To which of the categories of conducting a country market assessment is the speaker referring?

Sociocultural

Today, the global product strategy followed by McDonald's is

To sell similar products but with local adaptations

When McDonald's originally began to expand globally, its global product strategy was

To sell the same products in all markets.