marketing midterm chapter 3

the ______ environment consists of institutions and other forces that affect a society's basic values? A. economic B. social C. natural D. political E. cultural

cultural

the ________ environment consists of economic factors that affect consumer purchasing power and spending patterns. A. economic B. natural C. technological D. political E. social

economic

______ are distribution channel firms that can help the company find customers or make sales for them A. Financial publics B. Resellers C. Financial intermediaries D. Physical distribution firms E. Marketing services agencies

resellers

which of the following correctly lists marketing intermediaries? A. ​Resellers, physical distribution​ firms, customer​ markets, and competitors B. The company​ itself, competitors,​ suppliers, and customer markets C. ​Resellers, physical distribution​ firms, marketing services​ agencies, and financial intermediaries D. ​Suppliers, competitors,​ resellers, and publics E. ​Resellers, physical distribution​ firms, marketing services​ agencies, and customer markets

resellers, physical distribution firms, marketing services agencies, and financial intermediaries

which of the following correctly lists actors in a company's microenvironment? A. ​Competitors, marketing​ intermediaries, suppliers, publics B. ​Suppliers, marketing​ intermediaries, competitors, culture C. ​Suppliers, marketing​ intermediaries, technology, publics D. ​Publics, demographics,​ suppliers, competitors E. The​ economy, publics,​ competitors, suppliers

competitors, marketing intermediaries, suppliers, publics

the microenvironment consists of all of the following except: publics, suppliers, companies, demographics, or competitors? A. publics B. suppliers C. companies D. demographics E. competitors

demographics

business legislation has been enacted for a number of reasons which include all of the following except? A. developing a code of ethics B. to make firms take responsibility for the social costs of their production or products C. protecting companies from each other D. protecting consumers from unfair business practices E. protecting interests of society

developing code of ethics

ford offers a wide variety of cars that range from around $14,000 to more that $54,000. this reflects which economic factor? A. Tax rates B. Income distribution C. Cost of living D. Income level E. Interest rates

income distribution

which of the following statements is true regarding public policy and government regulation? A. Government regulation has no impact on international marketing. B. Government regulation does not get involved in how companies compete with one another. C. Marketers can safely ignore government laws and regulation because they are rarely enforced. D. Legislation affecting business around the world has increased steadily over the years. E. When public policy is​ developed, the government does not consider what is good for​ society; it focuses only on business.

legislation affecting business around the world has increased steadily over the years

which of the following statements regarding generational marketing is correct? A. Marketers see baby boomers as one homogenous group. B. Marketers need to form more precise​ age-specific segments within each generational group. C. The most effective way to segment by age is to use birth date as the basis. D. Marketers see Gen Z as one homogenous group. E. Each generation is typically at the same socioeconomic level.

marketers need to form more precise age-specific segments within each generational group

the "echo boomers" is another name for? A. baby boomers B. Generation X C. millennials D. ​marketer's dream E. Generation Z

millennials

shortages of certain raw materials is a major trend related to the ______ environment. A. natural B. economic C. political D. social E. technological

natural

in the US, patriotism has been increasing for the past 20 years. marketers have responded with increased use of the "made in america" appeal and patriotic themes. this reflects which aspect of culture? A. ​People's views of themselves B. ​People's views of nature C. ​People's views of organizations D. ​People's views toward society E. ​People's views of others

people's views toward society

a firm can be proactive by ______? A. reacting to changes in the environment as they occur B. accepting existing legislation C. waiting for other firms to respond to changes in the environment D. monitoring social media E. pressing lawsuits to keep competitors in line

pressing lawsuits to keep competitors in line

a _________ stance by companies toward the marketing environment is preferred over a reactive stance? A. passive B. controllable C. proactive D. active E. competitive

proactive

which of the following is an important trend in the natural environment that marketers should be aware of? A. Products that require scarce resources will face large cost increases B. Lack of consumer concern for the environment C. Cost decreases for nonrenewable resources D. The increase in availability of raw materials E. Decreased pollution

products that require scarce resources will face large cost increases

the ______ environment is the most dramatic face shaping the destiny of the markets and marketing A. economic B. technological C. political D. social E. natural

technological

according to the text, what is the single most important demographic trend in the US today? A. A better educated population B. The changing age structure of the population C. Geographic population shifts D. Increasing diversity E. Changes in the structure of the American family

the changing age structure of the population

one new technology marketers are adopting is radio frequency identification (RFID). what does this technology do? A. Tracks products and customers at various points in the distribution channel B. Allows SmartPhones to send and receive text C. Scans barcodes at point of purchase D. Weighs products at the point of purchase E. Identifies spam email before it is received

tracks products and customers at various points in the distribution channel

many companies view the marketing environment as an __________ element to which they must adapt and react? A. economic B. controllable C. demographic D. uncontrollable E. cultural

uncontrollable