Marketing Process and Four Factors

Marketing Mix

1.Product Strategy 2.Price Strategy 3.Place Strategy 4.Promotional Strategy

Ability to satisfy the need

A company has the ability to satisfy a need with their product.

Need

Determine the need or create the need.

Technological Environment

How does changing technology affect a company? What opportunities may help manufacturing, packaging, marketing messages?

Competitive analysis

How strong, talented, and entrenched is the competition? Do they own the market, or are their opportunities for us?

Marketing Strategy Shortform

The 4 Ps

Economic Environment

The economic effect on marketing and sales.

Marketing

The process of planning and executing the conception, pricing, promotion, and distribution of goods and services to satisfy buyers and sellers.

Ability to communicate

the process of advertising

Three Cs Analysis

Company, competition, customer

Four Factors

Need, Ability to Satisfy the Need, Ability to Communicate, Delivery of Product Need

Social Trends

Things that are happening in society that may affect your product.

Legal/Regulatory Environment

What laws must a company know and obey?

Customer analysis

Who are the marketer's customers, and what do they need? How can the marketing fulfil those needs?

Delivery of product need

develop and deliver a product

Company analysis

the company's strengths and weaknesses, their financial situation, and their management