Marketing Quiz

Which of the following is an example of an industrial user:

A hairstylist buying new scissors to perform haircuts

Which indirect channel of distribution is used to reach large retailers when the producer does not want responsibility for the selling activities?

Producer to agent to retailer to consumer

What is an advantage for producers in using the producer-to-wholesaler-to-retailer-to-consumer distribution channel?

Wholesalers usually buy in large quantities

Where does a channel of distribution begin

With the producer

Quality Distributors buys electrical equipment and supplies from ABC Electric and sells them to local electrical contractors. Quality Distributors is an example of a(n)

intermediary.

Intermediaries buy large quantities of goods from producers and sell smaller quantities to other intermediaries or to consumers. The result is that intermediaries __________ their per-unit cost for goods.

reduce

An intermediary function that makes goods available to consumers where they are wanted and needed is

transporting and storing.

Top-Notch Wheels buys mountain bikes from The Great Colorado Mountain Bike Company and sells them to bike shops. Top-Notch Wheels is an example of a(n)

wholesaler.

What distribution channel is used for high-priced industrial goods when the producer does not have its own sales force?

Producer to agent to user

What is the most common channel of distribution for large industrial goods?

Producer to industrial user

Which of the following is a direct channel of distribution for consumer goods and services:

Producer to ultimate consumer

What type of intermediary would purchase baseball bats from one producer, mitts from another, and balls from still another, and then sell an assortment to sporting goods stores?

Wholesaler

Which of the following retailers would be most likely to be part of the producer-to-retailer-to-consumer channel:

Large retail chain

Which of the following services would be distributed by a producer-to-agent-to-consumer channel:

Travel planning

Which of the following is a benefit of channels of distribution:

We can more easily obtain products from all over the world.

Producers are able to match their production to the needs of consumers or industrial users because intermediaries

develop an assortment of goods.

The use of intermediaries enables producers to make larger profits because intermediaries

enable producers to use direct distribution.

Walmart, Domino's, and Avis Rent-a-Car are examples of

retailers.

Which of the following is an example of an ultimate consumer:

A teenager buying his/her first car

Which of the following intermediaries never actually owns the products they promote and sell:

Agents