Marketing quiz Questions

Which of the following best defines nonprofit marketing?

Activities conducted by individuals and organizations to achieve some goal other than ordinary business goals such as profit or return on investment

​Carlos is speaking to his brother about the interaction he had today with one of his clients. Since he is referring to his customer as a client, Carlos is most likely a(n)___

Masseur

Shawn helps negotiate purchases and sales for wholesaling organizations in the agricultural industry. He receives goods on consignment ​from sellers and then uses his expertise to negotiate sales in large markets. His services are in high demand because Shawn is especially adept at obtaining the best price possible under market conditions.

Sean is most likely his commission merchant

Many manufacturers that produce their own brand

also produce products for private distributor brands

​Trudy owns a Dell laptop computer. She uses the computer in class and her classmates can see the Dell logo when she uses her laptop. One of her classmates is looking to purchase a new laptop and asks Trudy her opinion of Dell computers. Trudy informs her classmate that she is satisfied with her laptop and recommends that her classmate purchases one, too. For Dell, Trudy is exhibiting some of the benefits of _____.

brand loyalty

In Cara's hometown, there is a mall with a small Sears store, a Macy's department store, a couple of fast-food restaurants, a few specialty shops, and some convenience stores. The mall features seasonal sidewalk sales and boat shows. This mall is most likely a ____ shopping center.

community

____________ are relatively inexpensive, frequently purchased items for which buyers exert only minimal purchasing effort.

convenience products

Sam just bought a new phone. However, almost immediately he started experiencing glitches. Sam called the phone company's helpline. He was surprised to find that the helpline was entirely automated. The automated helpline described some common problems that customers might experience and provided instructions on what to do. Sam followed the instructions and his phone started working correctly. Although Sam was happy that the problem was fixed, he was frustrated that the entire process was automated. Sam would prefer to have a higher degree of ____________________ when he calls in to ask for help.

customer contact

The necessary interaction between service provider and customer that allows a service to be delivered is called

customer contact

A firm may decide that all packages should be similar and include one major element of the same design. This approach to promote an overall company image is called

family packaging

Which stage in the product life cycle is critical to a product's survival because competitive reactions to the product's success during this period will affect the product's life expectancy?

growth

When a product experiences an increase in the number of competitors, it is usually in the _____ stage of the product life cycle; however, when that competition becomes intense, it is in the ____ stage

growth, maturity

Kevin is talking with Peter about purchasing a Wendy's franchise. Peter tells Kevin that one of the major advantages of franchising for him to consider is the

higher success rates of franchises

A(n) ____ is a concept, philosophy, or image.

idea

As the owner of a services business, you are constantly challenged to maintain consistent quality in your services. This heterogeneity is both a challenge and an opportunity. The opportunity arises because __________________.​

it allows you to customize your services to meet the individual needs of your customers

Compared to creating and developing a brand from scratch, a firm sometimes buys a brand from another company at a premium price because outright purchase is

less expensive and less risky

​Architectural design is an important aspect for a______________. ​

lifestyle shopping center

Location is important to a retailer because

location determines the trading area from which the store must draw its customers.

With respect to the major product packaging considerations:​

marketers must consider the package's promotional role

The producers of Schick razor blades use a marketing strategy that includes large advertising expenditures and more price flexibility for the various types of blades offered. Based on this example, razor blades are in the ____ stage of the product life cycle.

maturity

When a theater entices customers to see movies during the daytime by offering tickets at a reduced price, it is trying to solve the services marketing problem of

off peak demand

The fact the services cannot be inventoried and then sold at a later date is called

perishability

Which of the following is the best example of a high-contact service?

plastic surgery

Sarah has been using the same hairdresser for years. What has kept Sarah loyal is the fact that she knows her hairdresser is going to consistently do a great job. Sarah places great importance on _____ when evaluating her hairdresser.

reliability

Scenario 15.2 Use the following to answer the questions. Lands' End offers clothing and accessories for all members of the typical household. For many years, the products were sold only through catalogs. Later, they were available through the company on its Internet website. In the past few years, Lands' End has partnered with Sears to offer selected Lands' End products inside of Sears retail stores. This move by Lands' End has been criticized by some marketers because it was thought that the Lands' End products were superior in quality to those that are available in Sears stores. Additionally, the products available in Sears stores include Craftsman tools, lawn care equipment, and household appliances, which are not Lands' End types of product lines. This may create mixed messages about Lands' End to prospective customers. ​ Refer to Scenario 15.2. When Lands' End sells its products through a catalog or the Internet, it is most likely a(an) ____, selling through ____.

retailer, direct marketing

All of the following are elements of the inseparability characteristic of services except that

services are easy to standardize and control

A functional and psychological picture in the consumer's mind of a retail store is called

store image

Which of the following may include special attractions such as amusement parks or skating rinks?

superregional shopping centers

drop shippers

take title to but not physical possession of the goods.

Scenario 15.2 Use the following to answer the questions. Lands' End offers clothing and accessories for all members of the typical household. For many years, the products were sold only through catalogs. Later, they were available through the company on its Internet website. In the past few years, Lands' End has partnered with Sears to offer selected Lands' End products inside of Sears retail stores. This move by Lands' End has been criticized by some marketers because it was thought that the Lands' End products were superior in quality to those that are available in Sears stores. Additionally, the products available in Sears stores include Craftsman tools, lawn care equipment, and household appliances, which are not Lands' End types of product lines. This may create mixed messages about Lands' End to prospective customers.​ ​ Refer to Scenario 15.2. In comparison to Lands' End, Sears has a product mix that is most likely

wider and deeper