marketing review youtube

You'll want your video ad on YouTube to be between _____.

15 and 60 seconds

In what year was the first YouTube video uploaded?

2005

Although there are millions of advertisers on YouTube, only _____ percent of small businesses advertise on the popular video platform.

9

What are the ranking factors of a successful YouTube channel?

both choices

Posting new videos consistently isn't important.

false

Which of the following was presented in the textbook as a good way to hook your viewer?

showing a recognizable influencer or celebrity

Quality sound, great visuals, a message and theme, and a call to action (CTA) are elements to consider when creating an effective video as part of a business strategy.

true

You need to pay close attention to whom you want consuming your YouTube ads; targeting is important.

true

YouTube is the second most-visited website in the world.

true

All YouTube advertisements are in video form.

false