marketing test 2

________ is growing globally at 3 to 4 times the rate of brick-and-mortar stores.

e commerce

Which of the following is an advantage of a pull strategy?

it reduces inventory carrying costs and allows for customization of products

Mary Kay distribution centers support the firm's overall marketing activities improving

on time delivery

Morrie is a middle-level manager at an apparel manufacturing company called Rota Corp. She is in charge of sourcing raw materials from suppliers. Morrie posts details of the required materials on the firm's extranet portal, and suppliers respond to this with their bids. Morrie selects the best offer and sends the supplier a confirmation for procuring the raw materials along with the expected date of delivery. What is this confirmation termed as?

purchase order

Policies related to sustainable sourcing include all of the following except

reducing unnecessary advertising

Fed Ex ________ offers rates that allow retailers to offer free or discounted shipping to their customers.

smart post

Bots is a chain of toy stores across the United States that specializes in selling robots. The chain decides to offer a limited-period volume discount on its products for online customers. As a result, Bots sells all of its discounted products and receives orders for more products than what it has in its inventory. Which of the following does this scenario exemplify?

stockout

A firm with a _____ orientation will focus on the activities and performance of other companies in addition to those of their own company.

supply chain

The system of companies and activities that takes a product from an idea to final delivery to a Mary Kay customer is an example of a

supply chain

Janelle is only interested in buying products from companies who commit to preserving the world's natural resources for future generations. According to your text, this describes the principle of

sustainability

FedEx can help marketers get their products to customers representing ________ of the world's GDP in 1 to 3 days.

90%

Which of the following is true of logistics?

Logistics can be a source of competitive advantage if they are managed effectively

in a supply chain information information flows

both upstream and downstream

One of the advantages of using a push-pull strategy is that

companies can achieve econoics of scale in purchasing while engineering flexibility into manufactoring

A firm that uses a push supply-chain strategy is most likely to

manufacture products before it receives an order for those products

Members of the Mary Kay supply chain include all of the following except

mary kay shareholders

the tools used by Grizzlies' marketers to promote the team and accomplish their communications objectives are called

pomotion mix