MASC 101 12-15
Which fashion designer has been accused of having ads that look like child pornography?
Calvin Klein
Which country is the second-largest producer of television programming in the world? _______________
Canada
Depending on how it is measured, anywhere from _______________ percent of all news starts out as public relations.
40 to 90
The Copyright Act of 1976 extended the life of copyright to _____ years after the creator's death.
50
In 2013, at least _____ journalists were killed while doing their jobs.
70
Under the 1998 Copyright Extension Act, individual copyright was set at __________ years after the creator's death.
70
Which country has the world's largest newspaper readership?
China
Who is the focus of the movie "The Most Dangerous Man in America"?
Daniel Ellsberg, who leaked the Pentagon Papers
George Creel was to PR during World War I as _______________ was to PR during World War II.
Davis
In 2005, a newspaper in __________ triggered an international controversity by publishing cartoons that satirized Islam and its prophet, Mohammed.
Denmark
Based on history, when would the government be mostly likely to crack down on free speech?
During wartime
Which of the following PR practitioners would have been most likely to use an Astroturf group in a PR campaign?
Edward L. Bernays
What country sentenced some Al Jazeera reporters to prison on trumped-up charges of terrorism - because they were covering anti-government demonstrations? (The journalists were released in September.)
Egypt
Because of the Internet, we have seen less "tabloidization" in traditional media.
False
Cameras are never allowed in courtrooms in Virginia.
False
High school students enjoy the same First Amendment right as college students.
False
If you don't print anybody's name in a story, it can't be libelous.
False
It is illegal for public relations practitioners to join online chats and discussion groups to help shape what is being said about their clients.
False
Johnson & Johnson made serious mistakes in its handling of the Tylenol scare.
False
One criticism of Al Jazeera is that the news organization does not have a code of ethics.
False
Sex and obscenity are synonymous
False
The Communications Decency Act is still the law of the land in America.
False
The Society of Professional Journalists expels members who have been accused of violating the group's code of ethics.
False
To protect a defendant's right to a fair trial, U.S. courts often order the press to get out of the courtroom.
False
When Marshall McLuhan coined the term the "global village," he specifically had the Internet in mind.
False
Suppose a newspaper takes a random photo of you shopping on Cary Street, and then runs in next to a headline that says, "Shoplifters Are Rampant at Carytown Stores." What's your best strategy if you sue the paper for invasion of privacy?
False Light
Media scholar Alan Wells came up with five dimensions for evaluating the media. What are they?
Finance Programming goals Control Target audience Feedback mechanism
Which country has tried to ban words like weekend, email, Twitter, Facebook and most recently hashtag from the media?
France
What freedoms are included in the First Amendment? [Mark all that apply.]
Freedom of speech Freedom of Religion Freedom to petition the government
Who created the Hutchins Commission? __________
Henry Luce
Let's say you go to a Lady Gaga concert, and then post on Facebook that "my cat can sing better than this hag." Lady Gaga then sues you for libel, saying you hurt her reputation. Who is most likely to win this case, and why?
I would win, by citing the "fair comment" defense.
Which ethical principle says you should try to provide "The greatest good for the greatest number"?
John Stuart Mill's Principle of Utility
Which ethical principle says you should follow absolute universal rules, regardless of the circumstances?
Kant's Categorical Imperative
Milton and Jefferson would be aligned which with theory of the press?
Libertarian
Which media-system theories were outlined in the book Four Theories of the Press? [Mark all that apply.]
Libertarian Soviet Communist Authoritarian Social Responsibility
According to Reporters Without Bordners, countries in which part of the world have the freest press?
Scandinavia
Who were the performers whose lawsuit helped establish the legal principle of "fair comment" in libel cases?
The Cherry Sisters
Which law allowed the government to conduct more wiretaps and domestic surveillance?
The USA PATRIOT Act
Suppose you work in the PR department for Whole Foods Market. How would you characterize your store's employees and your store's customers?
The employees are an internal public, and the customers are an external public.
The Hutchins Commission recommended that _______________. [Mark all that apply.]
The media should project a representative picture of the constituent groups within the society Correct The media should serve as a forum for the exchange of comment and criticism Correct The media should present and clarify the goals and values of the society Correct The media should provide full access to the day's news Correct The media should provide a truthful, comprehensive, and intelligent account of the day's events in a context that gives them meaning
Copyright law also applies to digital songs.
True
European newspapers are more likely than U.S. newspapers to have a clear political bias in their reporting.
True
Federal officials can look at your library records without telling you or getting a warrant.
True
Hate speech is protected by the First Amendment.
True
It's easier for a private citizen to win a libel case than for a public official.
True
It's fair to say that journalism and PR need each other.
True
It's fair to say that journalists and advertisers define truth differently.
True
Libertarian theory assumes that government, not corporate interests, is the greatest threat to a free press.
True
The ethics codes for journalists, public relations practitioners and advertising professionals all say that truth is an important value.
True
Who was the first U.S. president to hold regular press conferences?
Woodrow Wilson
Suppose you're a DJ for a radio station in Ottawa. What percentage of your content must be by Canadian artists?
at least 35 percent
What derogatory word do journalists call PR practitioners?
flack
What elements must be present in order for a statement to be libelous?
identification defamation publication
The first big user of public relations was the _______________ industry.
railroad
At some news organizations, the news ombudsman can be called _______________. [Mark all that apply.]
the audience advocate the public editor the reader's representative
It would be a corporate conflict of interest for ABC News to do a story about an upcoming Disney movie.
true
The John Peter Zenger case established that _______________.
truth is a defense against libel
In terms of press freedoms, as you move from ___________, you generally move from "free" countries to "not free" countries.
west to east
In Russia and former Soviet satellites, news-by-order or news that supports a patron's political agenda is called _______________.
zakazukha
Which group of media professionals requires members to sign an ethics code?
Public Relations Society of America
In what country is Al Jazeera based?
Qatar
ROPES
ROPES: research, objectives, programming, evaluation, and stewardship
In general, what is the most important mass medium in Africa?
Radio
Which ethical principle suggests that, when confronted with a dilemma, you should strike a balance or avoid extremes?
Aristotle's Golden Mean
How does PR differ from advertising?
-It's harder to measure the success of a PR campaign than to measure the success of an advertising campaign. -PR is a management function; advertising isn't.
Why might a company issue a press release instead of buying ads in newspapers or on TV? What advantages does a press release have over an ad? [Mark all that apply.]
-News stories generated by the press release have more credibility than advertisements. -It's less expensive to produce a press release than to produce an advertisement or commercial.
Taylor Swift comes to Richmond, and you shoot a photo of her at Hollywood Cemetery for RVA Magazine. Ugh; you forgot to check the background, and in the photo, there's a telephone pole "growing" out of Swift's head. According to journalistic ethics, what options do you have? [Mark all that apply.]
-Run the photo as-is, with the telephone pole right behind her head -Don't use the photo at all; get an authorized picture from her press office -Crop the picture so it just show's Swift's head, without the telephone pole
What would be a tactic for a spin doctor?
-Selectively leak information in advance. -Contact members of the press immediately after an event in an effort to get them to adopt the desired spin or interpretation of the event. -Push the idea that there are always two sides to every story. All of the above
Sissela Bok's model for making ethical decisions has three steps. What is the correct order?
1. Consult your conscience 2. Seek alternatives 3. Hold an imaginary ethical dialogue with everyone involved
According to crisis communications expert Paul Shrivastava, all crises have a window of opportunity to gain control of 45 minutes to _____ hours.
12
Who won the Food Lion v. ABC case?
Neither side really won; it was a split decision.
Match the PR legend with his claim to fame.
Paul Garrett- Promoted "enlightened self-interest" at GM Arthur Page- First vice president of PR for AT&T; also helped create Radio Free Europe P. T. Barnum- "This way to the EGRESS!" (And then you'd have to buy another ticket.) Ivy Lee- Helped the Rockefeller family recover from the PR mess of the Ludlow Massacre
