Mass Communication
What did NBC-Blue become?
ABC
Where did Internet come from?
ARPAnet
Who created the first Radio Network?
AT&T
Who made parallel discoveries?
Alexander Popov
What was the most popular comedy in the 1930's?
Amos n Andy
What does AM stand for?
Amplitude Modulation
Define Mass Media.
Are the cultural industries that produce and distribute.
What are the 3 keys of Mass Communication?
Audience Geographic Seperation Technology
what is considered to be high culture?
Ballet
Who invaded America in the 1964?
Beatles
Who made the Disc Recording? When?
Berliner and Vinyl Records and in 1880
Who founded Motown?
Berry Gordy
what is slang for sex?
Blues
What is Internet Radio?
Broadcasting Radio Stations now have an online presence
What allows users to navigate the web?
Browser
What is the biggest threat to the Internet's democratic potential?
Commercialism
What does CATV stand for?
Community Atenna Television
who started dominating the Internet by the end of the 1990's?
Companies such as Yahoo and Microsoft
What is the percentage break down of Radio Advertising?
Comprise 80% of media Advertising Only 20% of Budget goes to equipment
What was made in 1970?
Digital Recording
What does DBS?
Direct Broadcast Satellite
What is Media Convergence?
Dual roles and Cross Platforms
Who made the wax cylinder? When?
Edison and in 1877
Who discovered and developed FM in the 1920's and 1930's?
Edwin Armstrong
What are the four keys of modern vales?
Efficiency Individualism Rationalism Progress
What is the Evolution of a New Mass Medium?
Emergence or Novelty Stage Entrepreneurial Stage Mass Medium Stage Convergence Stage
What became the standard for transmitting communication data rapidly?
Fiber-optic cable
What does FM stand for?
Frequency Modulation
How did RCA get started?
GE Broke off negotiations to sell radio technologies to European Companies
what is an example of Premium Cable?
HBO
Who is Charles "Doc" Herrold?
He began a station in 1909 that later became KCBS
What did Frank Conrad do?
He established the first commercial broadcast station KDKA
what did victor do in 1900?
He made the Talking Machine
What did Tin Pan Alley do?
He published sheet music for new forms of popular music such as jazz and crooners
Who is Lee De Forest?
He wrote the first PH.D thesis on wireless technology in 1899
What does HBO stand for?
Home Box Office
What does HTML?
Hypertext Markup Language
Children's Internet Protection Act passed in what year?
In 2003
when was compact disc was made?
In the 1980's
When was DVD was made?
In the 1990's
What is one form of digital communication?
Instant Messaging
What does ISP stand for?
Internet Service Providers
What did Nikola Tesla do?
Invented the wireless system in 1892
What is Rhythm and Blues?
Is R&B and it is a blues-based music for urban black music
What is War of the World? Where did it create a panic?
Is a broadcast by Orson Welles on Halloween eve in 1938 in the style of a radio news program. In New York and New Jersey
what is Social Media?
Is the venues for social interactions and he platform that enables the interactive web.
what does HTML do?
It allows computers to communicate.
What does ISP do?
It connects users to their proprietary web system
The two biggest advantages of CATV?
It eliminated over-the -air interference Increase Channel capacity
What does Satellite Radio do?
It enables multicasting by AM andFM broadcasters and provides program data
What is culture?
It is an on going and complicated process
What does LPFM means?
Low-Power FM
what was made in the 1940's in Germany?
Magnetic audiotapes
what does MMORPG stands for?
Massively multiplayer online role-playing games
What critical process takes us through the steps of description, analysis, interpret, evaluation, and engagement?
Media Literacy
What allowed for the first personal computers?
Microprocessors
what signaled the Net's Market ability?
Microprocessors
What is Advertising?
Modern marketing that relies on data mining
What does NPR means?
National Public Radio
What is Digital Communication?
News and Social interactions
What are some varieties of formats?
News, Talk, and Information
Was CBS first attempt a success?
No, it was a failure
What was the first home TV game?
Odyssey
What was developed by independent programmers who openly share their ideas and source codes?
Open-Source Software
What are the Eras in Communication?
Oral Communication Written Communication Printed Communication Electronic Communication Digital Communication
Where was CATV located?
Originated where moutains or tall buildings blocked TV signals
What is Oligopoly?
People owning own company
What is one form of identity theft?
Phishing
De Martinville created what in 1850's?
Phonautograph
What are the keys of post modern?
Populism Diversity Nostalgia Paradox
What did Heinrich Hertz do?
Proved Maxwell theories and advanced the delevopment of wireless
What does PBS means?
Public Broadcasting Service
Who had the first successful color broadcast system in 1954?
RCA
Who sued Farnsworth over Zworykin's iconoscope patent and lost and had to license patents from Farnsworth?
RCA
Who is David Sarnoff?
RCA's first General Manager
What does RCA stand for?
Radio Corporation of America
What Guglielmo Marconi do?
Received a patent on wireless telegraphy in England in1896
What is payola?
Record promoters paying deejays to play a particular records
What is Net Neutrality?
Refers to the principle that every Websites and every user has the right to the same Internet Network speed and access
Who was the first voice broadcaster?
Reginald Fessenden
Automated route to finding content on the internet is called
Search Engines
What are the Linear Model of Mass Communication?
Sender Receivers Messages Gatekeepers Mass Media Channel Feedback
What is Fourth Screen Technology referred to?
Smartphones and ETC.
What is considered to be low culture?
Soap Operas
Examples of mass media.
Songs, Television, Movies, Internet Services, and etc.
What is the Radio Act of 1927?
States that stations could only license their channels as long as they operated to serve "the public interest, convenience, or necessity"
In the 1950's what was made?
Stereo Sound
What is changing constantly before ours and in what era?
Stories and are changing in the digital era.
Who created ARPAnet and when did the development start?
The Department of Defense and it started in the 1960's
Who took over the radio during World War I?
The Navy
What required a licensing and adopted the SOS distress signal?
The Radio Act of 1912
In the 1800's what dance was viewed as primitive, and sexual; banned from Argentina?
The Tango
in 1700's what dance was viewed as "savage"?
The Waltz
what was Lee De Deforest biggest breakthrough?
The development of the Audio
What was CATV?
The first small cable system
What is soul?
The merging of R&B, Gospel, Pop
What are Cultural Critics concerned about?
The quality of Contemporary culture The overwhelming amount of information now available
In 2007, what did the 4 of the largest broadcasting companies agreed to?
They all agreed to give $12.5 million dollars to settle the payola investigation
What was wrong with Prime Time Quiz Shows?
They dropped by networks amid allegations of being fixed
What did ASCAP do?
They established the music right fees for radio by 1925.
Who and when developed the World Wide Web(www.)?
Tim Berners-Lee developed the world wide web in the late 1980's
What is Third screen Technology referred to?
To view the content on a computer screen
Who developed the Top 40 radio format?
Todd Storz in 1949
What is purpose of DVD & DVR?
Video Rental Time Shifting
What does VCR's?
Videocassette recorders
what was the first Tv Station in New Orleans?
WDSU
what was the first station to sell advertising?
WEAF in New York
Who stared CBS?
William S. Paely
Types of social media are
blogs, web log, social networking sites, content communities
