MBA 550 Final (Ch. 9, 10, 11, 12)
A company having difficulty with timely delivery of parts to its manufacturing plants should implement a supply chain ________ system. A) execution B) planning C) optimization D) management E) touch point
A
A scheduling system for minimizing inventory by having components arrive exactly at the moment they are needed and finished goods shipped as soon as they leave the assembly line best describes a ________ strategy. A) just-in-time B) frictionless C) bullwhip D) safety-stock E) streamlined
A
A supply chain driven by actual customer orders or purchases follows a ________ model. A) pull-based B) build-to-stock C) push-based D) replenishment-driven E) optimized
A
Compared to traditional goods, digital goods have: A) greater pricing flexibility. B) lower marketing costs. C) higher production costs. D) higher inventory costs. E) lower menu costs.
A
Craigslist is an example of: A) C2C e-commerce. B) B2B e-commerce. C) B2C e-commerce. D) M-commerce. E) P2P-commerce.
A
Customer relationship management systems typically provide software and online tools for sales, customer service, and: A) marketing. B) account management. C) advertising. D) public relations. E) human resources.
A
Customer service modules in CRM systems provide tools for: A) assigning and managing customer service requests. B) capturing prospect and customer data. C) identifying profitable and unprofitable customers. D) managing sales prospect and contact information. E) organizing effective marketing campaigns.
A
Forward chaining is: A) a strategy for searching the rule base in an expert system that begins with information entered by the user. B) the programming environment of an expert system. C) a method of organizing expert system knowledge into chunks. D) a strategy for searching the rule base in an expert system that begins with a hypothesis. E) a programming algorithm used to create a virtual world using VRML.
A
Genetic algorithms: A) develop solutions to particular problems using fitness, crossover, and mutation. B) represent knowledge as groups of characteristics. C) do not work for most problems. D) are based on logic. E) seek to emulate a human expert's way of solving problems.
A
In the ________ revenue models, a firm offers some services for free but charges a subscription fee for premium services. A) free/freemium B) subscription C) transaction fee D) affiliate E) sales
A
Marketing modules in CRM systems provide tools for all of the following except: A) assigning and managing customer service requests. B) capturing prospect and customer data. C) identifying profitable and unprofitable customers. D) qualifying leads. E) identifying opportunities for cross-selling.
A
Specialized systems built for knowledge workers charged with discovering and creating new knowledge for a company are called: A) KWS. B) LMS. C) wikis. D) COPs. E) enterprise-wide knowledge management systems.
A
The model of human knowledge used by expert systems is referred to as: A) the knowledge base. B) CBR. C) a neural network. D) expert AI E) VRML.
A
What is meant by the statement "knowledge is sticky"? A) Knowledge is hard to move. B) Knowledge is universally applicable. C) Knowledge works only in certain situations. D) Knowledge is intangible. E) Knowledge is difficult to replace.
A
Which of the following Internet business models involves a merchant creating an online digital environment that enables people with like interests to share information? A) Community provider B) Service provider C) Market creator D) Transaction broker E) Portal
A
Which of the following best illustrates the transaction fee revenue model? A) eBay receives a small fee from a seller if a seller is successful in selling an item. B) Yelp receives a fee after steering a customer to a participating website where he or she makes a purchase. C) Pandora provides basic services for free, but charges a premium for advanced services. D) Apple accepts micropayments for single music track downloads. E) Netflix charges customers a monthly fee for access to its library of movies.
A
Which of the following dimensions of e-commerce technology has the potential to raise the quality of information? A) Information density B) Richness C) Customization D) Interactivity E) Global reach
A
Which of the following has a large number of sensing and processing nodes that continuously interact with each other? A) Neural network. B) Expert system. C) CBR D) Fuzzy logic system E) Genetic algorithm
A
Which of the following stores descriptions of past experiences of human specialists in a database for later retrieval when the user encounters a situation with similar characteristics? A) CBR B) Fuzzy logic C) Data mining D) LMS E) Expert systems
A
Which of the following traditional solutions enables manufacturers to deal with uncertainties in the supply chain? A) Safety stock B) Continuous replenishment C) Just-in-time strategies D) Demand planning E) Perfect information
A
Which of the following types of e-commerce involves businesses selling goods and services directly to individuals via the Internet? A) B2C e-commerce B) B2B e-commerce C) C2C e-commerce D) B2B e-commerce E) P2P e-commerce
A
Which of the following would not be considered semi-structured knowledge? A) Request for proposals B) Voice-mail C) Videos D) E-mail E) Memos
A
________ attempts to leverage the fact that there is always some demand, however small, for a product. A) long-tail B) behavioral C) crowdsource D) prediction E) lead generation
A
A ________ is a method of interaction with a customer, such as telephone or customer service desk. A) point of presence B) touch point C) sales point D) client channel E) point of service
B
A build-to-order supply-chain model is also called a ________ model. A) supply-based B) demand-driven C) replenishment-driven D) push-based E) market-driven
B
A distortion of information about the demand for a product as it passes from one entity to the next across the supply chain is called the ________ effect. A) network B) bullwhip C) ripple D) whirlpool E) diffraction
B
A marketplace extended beyond traditional boundaries and removed from a temporal and geographic location is called a(n): A) exchange. B) marketspace. C) online marketplace. D) e-hub. E) Net marketplace.
B
A network of organizations and business processes for procuring raw materials, transforming these materials into intermediate and finished products, and distributing the finished products to customers is called a/an: A) distribution channel. B) supply chain. C) value chain. D) marketing channel. E) information system.
B
A new social mobile app you are developing allows users to find friends who are logged in and within a 10-mile radius. This would be categorized as a ________ service. A) geosocial B) geoinformation C) geoadvertising D) geomapping E) geolocating
B
Concurrent supply chains are made possible by which technology? A) ERP systems B) the Internet C) supply-chain management systems D) just-in-time supply-chain technologies E) extranets
B
Exposing an individual to ads that are chosen and based on the recorded and analyzed online behavior of the individual is referred to as: A) clickstream advertising. B) behavioral targeting. C) online profiling. D) long tail marketing. E) crowdsourcing.
B
Market creators: A) save users money and time by processing online sales transactions. B) provide a digital environment where buyers and sellers can establish prices for products. C) create revenue by providing digital content over the web. D) sell physical products directly to consumers or individual businesses. E) generate revenue from advertising or from directing buyers to sellers.
B
The effort required to locate a suitable product is called: A) price discrimination. B) search costs. C) menu costs. D) shopping costs. E) location costs.
B
The measurement of the number of customers who stop using or purchasing products or services from a company is called: A) switching costs. B) churn rate. C) CLTV. D) switch rate. E) turnover percentage
B
The terms used in a fuzzy logic system to describe imprecise states or conditions are referred to as: A) neural networks. B) membership functions. C) inference engines. D) taxonomies. E) tags.
B
The text defines _____ as the flow of events or transactions captured by an organization's system: A) information B) data C) wisdom D) knowledge E) experience
B
Transaction brokers: A) generate revenue from advertising or from directing buyers to sellers. B) save users money and time by processing online sales transactions. C) provide a digital environment where buyers and sellers can establish prices for products. D) sell physical products directly to consumers or individual businesses. E) provide online meeting places where people with similar interests can communicate.
B
Walmart's continuous replenishment system is an example of a ________ model. A) push-based B) pull-based C) enterprise-based D) supply chain optimization E) forecast-based
B
What is the first value-adding step in the knowledge business value chain? A) Acquire B) Data and information acquisition C) Store D) Disseminate E) Apply
B
When there is no well-understood or agreed-on procedure for making a decision, it is said to be: A) undocumented. B) unstructured. C) documented. D) semi-structured. E) ad-hoc.
B
Which of the following customer relationship management applications provides analysis of customer data? A) Operational CRM B) Analytical CRM C) Operational SCM D) Analytical SFA E) Operational SFA
B
Which of the following is a type of intelligent technique? A) Digital asset management B) Case-based reasoning C) CAD D) VRML E) LMS
B
Which of the following provides a suite of integrated software modules for finance and accounting, human resources, manufacturing and production, and sales and marketing that allows data to be used by multiple functions and business processes? A) Process management software B) ERP systems C) Groupware D) CRM software E) Supply chain management systems
B
Which of the following statements best describes the business value of improved decision making? A) Improved decision making creates better products. B) Improved decision making results in a large monetary value for the firm as numerous small daily decisions affecting efficiency, production, costs, and more add up to large annual values. C) Improved decision making enables senior executives to more accurately foresee future financial trends. D) Improved decision making strengthens customer and supplier intimacy, which reduces costs. E) Improved decision making creates a better organizational culture.
B
All of the following are unique features of e-commerce technology, except: A) personalization/customization. B) interactivity. C) transparency. D) richness. E) global reach.
C
Fuzzy logic is a type of: A) data mining. B) a neural network. C) an intelligent technique. D) business intelligence. E) CBR.
C
Information density refers to the: A) richness—complexity and content—of a message. B) total amount and quantity of information delivered to consumers by merchants. C) total amount and quantity of information available to all market participants. D) amount of information available to reduce price transparency. E) amount of physical storage space needed to store data about a specific entity, such as a product or consumer.
C
The difference between push- and pull-based models is summarized by which of the following slogans? A) Sell what we make, not make what we sell. B) Push what we make, not pull what we make. C) Make what we sell, not sell what we make. D) Pull what we make, not push what we sell. E) Make what we push, not push what we sell.
C
When did e-commerce begin? A) 1965 B) 1983 C) 1995 D) 1999 E) 2000
C
Which of the following dimensions of e-commerce technology involves the integration of video, audio, and text marketing messages into a single marketing message and consumer experience? A) Ubiquity B) Personalization/customization C) Richness D) Interactivity E) Social technology Answer: C
C
Which of the following is a computer-based system that attempt to emulate human behavior? A) Fuzzy logic B) Neural networks C) AI technology D) Genetic algorithms E) LMS
C
Which of the following refers to a company's suppliers, supplier's suppliers, and the processes for managing relationships with them? A) Supplier's internal supply chain B) External supply chain C) Upstream portion of the supply chain D) Downstream portion of the supply chain E) Onstream portion of the supply chain
C
Which of the following types of system enables organizations to digitize, index, and tag documents according to a coherent framework? A) Wikis B) CAD C) ECM D) LMS E) VR
C
Which of the following would not be considered a contact point? A) E-mail B) Website C) Intranet D) Retail store E) Facebook
C
You are an automotive engineer working on an application that will automatically parallel park a car. The intelligent technique you may find most useful is: A) CBR. B) AI. C) fuzzy logic. D) expert system. E) a neural network.
C
________ CRM includes customer-facing applications such as tools for sales force automation, call center and customer service support, and marketing automation. A) Analytical B) Employee C) Operational D) Partner E) Next-generation
C
________ modules deal with issues such as setting objectives, employee performance management, and performance-based compensation. A) SCM B) SFA C) ERM D) DRM E) PRM
C
A secure website that links a large firm to its suppliers and other key business partners is called a(n): A) e-hub. B) marketspace. C) exchange. D) private industrial network. E) net marketplace.
D
All of the following are increased in traditional markets compared to digital markets except: A) search costs. B) menu costs. C) switching costs. D) network effects. E) information asymmetry.
D
Amazon.com is known primarily for its use of which of the following business models? A) Content provider B) Portal C) Market creator D) E-tailer E) Transaction brokder
D
An inference engine is: A) a strategy for searching the rule base in case-based reasoning. B) the programming environment of an expert system. C) a method of organizing expert system knowledge into chunks. D) a strategy used to search through the rule base in an expert system by forward chaining or backward chaining. E) a programming algorithm used to create a virtual world using VRML.
D
Backward chaining is: A) a strategy for searching the rule base in an expert system that begins with information entered by the user. B) the programming environment of an expert system. C) a method of organizing expert system knowledge into chunks. D) a strategy for searching the rule base in an expert system that begins with a hypothesis. E) a programming algorithm used to create a virtual world using VRML.
D
Changing organizational behavior by sensing and responding to new experience and knowledge is called: A) change management. B) knowledge leveraging. C) the knowledge value chain. D) machine learning. E) knowledge management
D
Components or parts of finished products are referred to as: A) upstream materials. B) raw materials. C) secondary products. D) intermediate products. E) mid-chain products.
D
Next-generation enterprise suites use ________ and SOA to link to systems of customers and suppliers. A) employee relationship management B) cross-selling C) just-in-time strategy D) Web services E) operational CRM
D
Supply chain software can be classified as either supply chain ________ systems or supply chain ________ systems. A) push; pull B) demand; continual C) upstream; downstream D) planning; execution E) maintenance; development
D
The bullwhip effect can be countered by: A) globalization. B) disintermediation. C) implementing a CRM. D) reducing information uncertainty. E) product differentiation.
D
To automate routine tasks to help firms search for and filter information for use in electronic commerce and supply chain management a firm would most likely use which of the following? A) CAD system B) VR system C) Fuzzy logic D) Intelligent agent E) Genetic algorithm
D
What is the difference between personalization and customization, as applied to e-commerce technologies? A) Customization is any type of adjustment made to a product by the user; personalization refers to a business changing a product or service for the user. B) Personalization is any type of adjustment made to a product by the user; customization refers to a business changing a product or service for the user. C) Customization refers to adjusting marketing messages for a consumer; personalization refers to adjusting a product or service based on a user's preferences. D) Personalization refers to adjusting marketing messages for a consumer; customization refers to adjusting a product or service based on a user's preferences. E) There is no difference. Both terms refer to changing a product or communication for the consumer.
D
What percent of online retailers now have m-commerce websites? A) 15 percent B) 25 percent C) 55 percent D) 75 percent E) 85 percent
D
Which of the following dimensions of e-commerce technology involves engaging consumers in a dialog that dynamically adjusts the experience to the individual? A) Ubiquity B) Personalization/customization C) Richness D) Interactivity E) Information density
D
Which of the following is a tool for the management, delivery, tracking, and assessment of various types of employee learning? A) Investment workstation B) Organizational learning system C) Employee enrichment system D) LMS E) Employee management system
D
Which of the following is not used to capture tacit knowledge? A) Expert system B) CBR C) Fuzzy logic D) Neural network E) Knowledge base
D
Which of the following manages the flow of products through distribution centers and warehouses to ensure that products are delivered to the right locations in the most efficient manner? A) Supply chain demand system B) Supply chain delivery system C) Supply chain planning system D) Supply chain execution system E) Supply chain optimization system
D
Which of the following refers to a company's organizations and processes for distributing and delivering products to the final customers? A) Supplier's internal supply chain B) External supply chain C) Upstream portion of the supply chain D) Downstream portion of the supply chain E) Onstream portion of the supply chain
D
Which of the following statements is not an accurate description of the importance of knowledge to a firm? A) Knowledge experiences network effects as more people share it. B) Knowledge should be seen as an intangible key asset. C) Knowledge enables firms to become more efficient in their use of scarce resources. D) Knowledge is unconditional. E) Much of the firm's value relies on being able to create knowledge.
D
Which of the following techniques is used for knowledge discovery? A) Expert system B) Transaction processing systems C) CBR D) Data mining E) Fuzzy logic
D
Which of the following would not be classified as a KWS? A) CAD system B) 3D visualization system C) AR applications D) Expert system E) VR system
D
Why isn't overstocking warehouses an effective solution for a problem of low availability? A) It does not speed product time to market. B) It is an inefficient use of raw materials. C) It increases sales costs. D) It increases inventory costs. E) It lowers fill rate.
D
Your company wants to develop intelligent techniques to create a "smart" oven that can perfectly cook basic foodstuffs, such as roasts and bread, using sensors and minimal input from the user. The system would know the difference between rare, medium rare, medium, and well done roasts. The category of intelligent technique that would describe this system is: A) expert system. B) neural network. C) CBR. D) fuzzy logic. E) genetic algorithm.
D
A(n) ________ is a scheme for classifying information and knowledge in such a way that it can be easily accessed. A) Intelligent technique B) COP C) KWS D) enterprise-wide knowledge management system E) taxonomy
E
CRM systems help businesses achieve which of the following business objectives? A) Automated accounting processes B) Automated production forecasts C) Faster time to market with new products and services D) Enhanced supplier intimacy E) Enhanced customer intimacy
E
Compared to digital markets, traditional markets have: A) lower search costs. B) stronger network effects. C) higher delayed gratification effects. D) reduced asymmetry. E) higher transaction costs.
E
Enterprise application vendors are now including ________ features, such as tools for data visualization, flexible reporting, and ad-hoc analysis, as part of the application. A) social media B) PRM C) ERM D) SOA E) business intelligence
E
Foursquare is an example of which of the following? A) Social graph B) Collaborative shopping C) Net marketplace D) Crowdsourcing application E) Geosocial services
E
If manufacturers had perfect information, they could implement a: A) hyper-efficient strategy. B) frictionless strategy. C) streamlined strategy. D) bullwhip strategy. E) just-in-time strategy.
E
Major CRM products typically have all of the following service capabilities except: A) customer satisfaction management. B) returns management. C) call center & help desk. D) service analytics. E) order management.
E
SFA modules in CRM systems provide tools for all of the following except: A) team selling. B) territory management. C) sales forecasting. D) managing sales prospect and contact information. E) managing customer service requests.
E
Supply chain planning systems perform all of the following functions except: A) establish inventory levels for raw materials and finished goods. B) identify the transportation mode to use for product delivery. C) determine where to store finished goods. D) determine how much product to manufacture in a given time period. E) track the physical status of goods.
E
The business value of an effective supply chain management system includes all of the following except: A) faster time to market. B) cost reduction. C) supply matched to demand. D) improved delivery service. E) increased inventory levels.
E
The text defines ________ as expertise of organizational members that has not been formally documented.: A) wisdom B) information C) data D) experience E) tacit knowledge
E
Which of the following are the three major types of knowledge management systems? A) MIS, DSS, and TPS B) CRM, SCM, and CAD C) DBMS, DSS, and ECM D) COPs, ECM, and MIS E) Enterprise-wide knowledge management systems, KWS, and intelligent techniques
E
Which of the following enables a firm to generate demand forecasts for a product and to develop sourcing and manufacturing plans for that product? A) Supply chain demand system B) Supply chain delivery system C) Supply chain optimization system D) Supply chain execution system E) Supply chain planning system
E
Which of the following is an example of a private industrial network? A) Exostar B) Go2Paper C) Elemica D)Expedia E) VWGroupSupply
E
Which of the following is the last step in the knowledge management value chain? A) Feedback B) Acquire C) Disseminate D) Store E) Apply
E
Which of the following statements about enterprise applications is not true? A) Enterprise applications require organizational learning. B) Enterprise applications introduce "switching costs." C) Enterprise applications are based on organization-wide definitions of data. D) Enterprise applications require fundamental changes in the way a business operates. E) Enterprise applications are best implemented when few changes in business processes are required.
E
________ knowledge exists in formal documents, as well as in formal rules that organizations derive by observing experts and their decision-making behaviors. A) Unstructured B) Tacit C) Management D) Explicit E) Semi-structured
E
________ modules use many of the same data, tools, and systems as CRM to enhance collaboration between a company and its selling partners. A) SCM B) SFA C) ERM D) DRM E) PRM
E
TRUE/FALSE: Supply chain execution systems enable the firm to generate demand forecasts for a product and to develop sourcing and manufacturing plans for that product.
False
True/False: Supply chain management systems are a type of enterprise system.
True
