Mcgrath Hills Questions

Price

Cost of producing, distributing and promoting product that will influence the product's

Financial institution or commercial banks that purchases a business accounts receivable at a discount and then keeps what they collect

Factor

Statements on Pledging

Firm's accounts receivable are used as basis for loan, the firms gets percentage of the pledged accounts receivable

Using machines designed to do multiple tasks in order to produce a variety of products is

Flexible manufacturing

Firms will leverage (raise needed funds through borrowing) because it will

Increase a firm's rate of return on ownership's investment

Half the human effort, half the defects, one-third the engineering effort, and the floor space with 90% less inventory are characteristics of

Lean manufacturing

Secondary sources of data collection

Magazines, government publications

The process of dividing the total market into groups whose members have similar characteristics is

Market segmentation

Companies usually offer a product line instead of just one product to

Meet competition, tailor their offerings more closely to consumer wants, appeal to similar consumer markets

Business to business market is made up of __ and __ that want goods and services for production sales to others

Organizations and consumers

Pledging

Process of borrowing against accounts receivable and when the accounts receivable is paid, the money is forwarded to the lender

Factoring

Process of selling your accounts at a discount in return for cash

lean manufacturing

Production of goods using less of everything than in mass production: less human effort

Leverage

Raise funds through borrowing to increase a firm rate of return

When business developed mass-production techniques and capacity exceed immediate demand the

Selling era began

indenture terms

Terms of the bond such as interest and repayment data

What do business buyers use to make decisions

Total product offer, product specifications, rational processes

Set of marketing intermediaries such as agents, brokers, wholesalers, transportation companies who together move goods from producers to consumers are called

channel of distribution

Industries of factoring common

global trade venues, furniture industry, clothing industry

Consumer market is made up

individuals and households

Items that have secured bonds

machinery and equipment, real estate

With market research, marketers analyze markets to determine

opportunities and challenges

A product includes anything that would enhance it in the eyes of consumers, such as

package and warranty

The marketing task is different depending on the

product category

The break even point where revenues from __ equal all __

sales and costs

When a firm prices a new product very high to make optimize profit while there is competition

skimming price strategy

In order to determine the proper marketing strategy, goods must be classified by

user category

The segmentation technique that divides the market by the amount of product used is

volume segmentation