MCOM Exam 3
What happened to radio when TV became a nationwide medium?
Adopted a new format: music
Describe the impact that JFK had on TV.
Became the "darling" of TV networks and the 1st TV president. Performance essentially got him elected.
What was the first major radio network? What year was it formed?
NBC, 1927 followed by CBS
Describe the power of TV.
Dictate timing of events. Can make someone famous over night.
Who was the undisputed leader of TV shows in the early 1950s?
I Love Lucy- Lucille Ball
Who has been the producer of most network shows?
private production companies
The growth of cable is tied to what?
satellite
True or false: The supreme court upheld the child pornography prevents act.
False
How much was a 30 sec commercial on the Super Bowl?
5 million.
What are the 3 differences between broadcasting and print media?
1. Broadcasting is controlled by FCC, print is not 2. Broadcasting has competition 3. Broadcasting is entertainment
What 2 problems has TV entertainment always suffered from?
1. producers underestimating audience intelligence 2. over exposure
What are the 3 differences between TV news and print news?
1.TV news is reporting 2. TV prepares things to be heard/seen 3. TV gives latest up to date info
How much does a typical TV station make?
25% before taxes.
What is the difference between radio listening and TV viewing today?
93% listen to radio and 66% watch TV
Who rates national TV programs? How is this done?
A.C. Nielson, 4,000 people meters in homes to measure what 130 million people are thinking
What CBS program ushered in a new era in prime time TV entertainment?
All in the Family- 1970's
In broadcasting where do you often give your source?
Beginning of sentence
What were the FCC policies on community ascertainment, commercials, and non-news programming? What finally happened to these requirements? How often do broadcast stations have to get their license renewed?
Community ascertainment- polls and surveys to reflect the needs of the people and how your programming is meeting those needs. Can't have more than 18-20 min ads per hour. Also, put a limit on how much you can discuss non news. This was all thrown out in the 1980's. Broadcast stations get their licenses renewed every 7 years.
How was PBS created?
Congress created corp. of public broadcasting in 1967
What are the differences between AM and FM radio?
FM dominates
True or false: Approximately the same federal regulations apply to radio as to TV and newspapers.
False
True or false: Broadcast stations exist primarily to present news.
False
True or false: Fred Silverman was successful in moving NBC to the #1 position in ratings.
False
True or false: Research has shown that facebook users, after one week away from the site experienced facebook depression.
False
True or false: The first network newscasts used videotape of news events.
False
Why was the Federal Radio Commission formed? Under what philosophical argument?
Formed to put order to the chaos bc everyone was trying to operate on the same frequency. Broadcasting/frequency is a public domain.
What is the largest payed TV system in operation?
HBO
Why was live TV programming restricted in the 1940s?
Had to dig a trench and lay cable to watch.
What is an affiliation agreement with TV?
Has nothing to do with ownership. It's an agreement with a network to carry a program.
What are the odds for success of new programs on TV?
High against program success
What is one of the major problems in local TV news?
Interjection of show business
What about suits against the networks like the one brought by the parents of the Florida youth who murdered his 83-year-old neighbor?
Involuntary subliminal TV intoxication
Describe radio of the 1930s, 1940s, and 1950s. What did its format resemble? What techniques did it use?
It was popular and resembled TV today, techniques were scene setting, narrating, sound effects, and imagination.
What was the first fully licensed radio station?
KDKA Pittsburgh 1920
Describe radio news. Why do some stations not do news?
Many stations don't do news because of the cost and the size of the station.
Who was Edward R. Murrow?
Most distinguished broadcaster, CBS's news chief in Europe, created Hear it now and see it now, and also known for 1954 exposure of McCarthy.
Can the FCC censor?
No
Are all individuals who deliver news on the air considered journalists?
No, some are just presenters.
Does the FCC control cable content?
No, they control rates not content
What is the impact of public broadcasting?
Not very great- 1/7 watches
Why is local tv news important to local tv stations?
Only way to project personality to viewers
Who was Fred Silverman?
Promoted ABC network to a leading position. He was chief programmer and created many popular kids TV programs
What happened to radio in the post WW2 days?
Prospered and reached an all time high between 1945-1950.
What happened to radio during the depression? What was the press radio bureau? What did networks do when the wire services cut off news?
Radio prospered during the depression. The press radio bureau stopped furnishing news and failed. Networks started recruiting their own people when the services cut off news.
How is public broadcasting funded?
Tax dollars, grants from corporations, and contributions from public
What is the relationship between radio stations and recording studios?
They have an interdependent relationship, each rely on one another.
What is a major criticism of ratings? Do ratings determine the life and death of TV shows?
They're artificially created, underrepresented, and cause broadcasters to jump all over the place. YES they determine survival of TV shows
Why did newspapers start many of the early radio stations?
To promote the sale of Newspapers and to tease listeners to get them to buy the paper for more details.
What is the No. 1 demographic buy in TV today? What was it in the 1950s?
Today, women from 19-49 1950's, baby boomers men and women 19-30
How much attention did early radio stations pay to news?
Very little, thought of as a step child.
How can we solve the problem of reporting terrorist acts?
We can't, we must rely on people to cover it.
When did TV news turn the corner?
When Kennedy was assassinated in 1963
Was private broadcasting permitted prior to 1920?
Yes
Have TV networks attempted to tone down violence in entertainment programs? News programs?
Yes TV networks have No news programs have not
What caused the growth of network radio?
advertising, this created more stations and networks
What promoted the growth of nationwide TV?
microwave relay system (antenna)
Describe the first network newscasts.
early newscasts were crude- it was basically radio news on TV
Is there a cause-effect relationship between watching violence and committing violent acts? Are there expectations?
social scientist can't agree for cause and effect relationship, but agree there are some subcategories ex. teens, immaturity...
What type of audience listens to radio?
specialized audience
What is the prime time rule?
you can only carry 3 hours of network programing in 4 hours of prime time. This was done to encourage local programming.
