MCP test 4
How does Marketing Cloud Personalization deliver technical value to marketers? By providing a platform to manage, schedule, create, and monitor content. By listening to customer signals, understanding customer intent, and acting accordingly By providing a cloud-based unified e-commerce platform with mobile, Al personalization, order management capabilities, and related services for B2C By providing a cloud-based application designed to help salespeople sell smarter and faster
By listening to customer signals, understanding customer intent, and acting accordingly
What qualifies a web vistor to see any experience of a Web Campaign? Campaign Targeting Rules Email Campaign Rules Einstein Recipe Ingredients Einstein Next Best Action
Campaign Targeting Rules
What Marketing Cloud Personalization component contains experiences and messages you design to personalize the interaction a visitor has with your channels? Audiences Recipes Campaigns Templates
Campaigns
A brand is testing three campaigns, each one with a control experience. Which segment type can the brand set up to make sure the same group always gets the control experience? Third party segment Location-based segment A/B Test segment Control group segment
Control group segment
Which two components does a user need to Configure in Marketing Cloud Personalization to display Einstein product recommendations via Marketing Cloud Personalization Connector for Sales and Service Cloud? (choose 2) Einstein Recipes Catalog items Promotions Einstein Decisions
Einstein Recipes Einstein Decisions
How often does Marketing Cloud Personalization poll the SFTP for new files for ingestion? Immediately Hourly Every 15 minutes Daily
Every 15 minutes
Which three components of a server side campaign can be defined by a business user? Experience rules Promoted content User attributes Campaign rendering Campaign responses
Experience rules Promoted content User attributes
What three things does a developer code in a web template? HTML and CSS for controlling appearance Defining what can be configured in a campaign Client side instructions for rendering Campaign qualification rules Set the control group percentage
HTML and CSS for controlling appearance (Correct) Defining what can be configured in a campaign (Correct) Client side instructions for rendering (Correct)
What are the three primary areas of data stored in Marketing Cloud Personalization which represent companies key business information? Statistical tracking of KPIs Operational information Employee performance Shadow catalog information User behaviors
Statistical tracking of KPIs Shadow catalog information User behaviors
What can you learn from Segment Compare on the Segment Detail tab? To understand view time, purchases, affinities, revenue by category To view individual users that are part of the segment To compare users, engagement, activity, KPIs and other actions across segments, displayed as averages or totals To understand what campaigns use the segment for targeting
To compare users, engagement, activity, KPIs and other actions across segments, displayed as averages or totals
What would a marketer include in a recipe if they want to ensure they display recommendations from more than one category? Booster Exclusion Variation Ingredient
Variation
The Sitemap is Implemented to manage which channel solution? Email Server-side Web Mobile
Web
In which two locations in the pageType definition can a developer pass in attributes? isMatch listeners cashDom onActionEvent
listeners onActionEvent
What is the best practice naming convention for Attributes? UpperCamelCase lowerCamelCase Upper_snake_case lower_snake_case
lowerCamelCase
A brand wants to do an ad-hoc export of new user-defined attributes, what option would they choose? The option to exclude anonymous fields on a segment export The option to Include all custom fields on a segment export The option to include built-In fields on a segment export The option to send segment data to Marketing Cloud
The option to Include all custom fields on a segment export The option to include built-In fields on a segment export
What ingredient could a marketer use as a backup in the event that the recipe serves too few or no items? Trending Co-Browse Co-Buy SmartBundle
Trending
A marketer would like to personalize a website based on a visitor ego read a specific blog article three times during the current visit. Which segment rule is needed to target this visitor? Third Party Items Actions Visits
Visits
Which data feed integrates external system data into a user's profile leveraging identity attributes? Catalog Feed User Feed Interaction Feed Identity Feed
User Feed
What is the maximum number of user attributes you can setup per dataset? 100 250 50 500
100
How does Marketing Cloud Personalization define Web Templates? A Google Chrome extension A repeatable framework used to create a web campaign An area on your site that a developer has configured The events and behavior of what will be captures on the website
A Google Chrome extension A repeatable framework used to create a web campaign
What would a marketer include in a Recipe if they want visitor's affinity score to be taken into account when showing recommendations? Exclusion Booster Variation Ingredient
Booster
What is the Marketing Cloud Personalization terminology for the collection of products and content as well as related categories, and tags - such as brand, gender, style, keyword, and author? Channel Directory Objects Catalog
Catalog
What are the three types of ingredients available for a recipe? Co-Occurrence Recommendations Catalog-based and Trending Promotions Machine Learning
Co-Occurrence Recommendations Catalog-based and Trending
How does a marketer perform an A/B test in Web Campaigns? Create multiple web templates Create multiple experiences Create multiple events Create multiple web campaigns
Create multiple experiences
During discovery, a solution architect works with a customer to define which three things before a developer implements the sitemap? Datasets Attribute Model Site Architecture Site Catalog ETL Feeds
Datasets Attribute Model Site Architecture
How many times can a visitor accomplish a goal in Marketing Cloud Personalization? No more than twice or the goal completion will no longer be counted It varies depending on the setup of the goal segment Each time a visitor leaves and rejoins the goal segment Only once for all time
Each time a visitor leaves and rejoins the goal segment
What role would the admin assign a user if they need to view everything in Marketing Cloud Personalization and create, update, publish, and delete campaigns and recipes? Campaign Author Campaign Editor Viewer Editor
Editor
Which ETL feed is used to bring campaign tracking data from Marketing Cloud Messaging & Journeys or Pardot? Transaction ETL Product ETL External Email Campaign Events ETL Manual Segment ETL
External Email Campaign Events ETL
If a developer needs to test a website where a beacon from a different dataset has been deployed, which feature of the Evergage Launcher needs to be enabled to simulate? Inject SDK Campaign Debugger Force SDK URL Developer Tools
Force SDK URL
How does Guardian determine the expected range for a given metric? Guardian uses upper and lower bounds set by the user for each metric Guardian connects with pre-built rangers for each metric, which cannot be configured Guardian uses continuous machine learning to set predict the expected range Guardian queries the Data Warehouse to establish logical the expected ranges
Guardian connects with pre-built rangers for each metric, which cannot be configured
What is the Salesforce point of view for end flow of data for real-time personalization within Marketing Cloud Personalization? Know, Understand, Personalize, Engage, Analyze Identify, Understand, Decide, Act, Analyze Data-in, Understand, Engage, Data-out, Analyze Profile, Insight, Understand, Act, Analyze
Identify, Understand, Decide, Act, Analyze
Which two options are valid use cases for a segment? Identifying users for activation within an integrated Demand Side Platform Identifying users who viewed a YouTube advertising campaign Identifying users who abandoned a shopping cart today Identifying users who have purchased a certain value in a specified time period
Identifying users who viewed a YouTube advertising campaign Identifying users who abandoned a shopping cart today Identifying users who have purchased a certain value in a specified time period
Which development language is used to code the sitemap?
Javascript
How are anonymous visitors tracked? Marketing Cloud Personalization assigns a unique alphanumeric identifier using a first-party cookie. The browser assigns a 3rd party cookie Marketing Cloud Personalization assigns a unique alphanumeric identifier using a 3rd-party cookie The customer must assign a unique alphanumeric identifier using a first-party cookie.
Marketing Cloud Personalization assigns a unique alphanumeric identifier using a first-party cookie.
A brand's website ls seeing high traffic, but much of the behavior is anonymous. How does Marketing cloud Personalization unify anonymous and known identities? Marketing Cloud Personalization synchronizes anonymous and known profiles once a day based on online traffic and data from offline sources Marketing Cloud Personalization uses third party software to match anonymous and known identities Marketing Cloud Personalization constantly monitor Identifying information, then uses deterministic matching to determine if two or more profiles represent the same identity. Marketing Cloud Personalization uses probabilistic matching to determine if two or more profiles represent the same identity
Marketing Cloud Personalization constantly monitor Identifying information, then uses deterministic matching to determine if two or more profiles represent the same identity.
A customer receives emails from her favorite brand that are not personalized to her interest. What Marketing Cloud Personalization feature will help improve this customer's experience? Open time email Surveys A/B testing Rule-based targeting
Open time email
The Sitemap provides the functionality that enables Marketing Cloud Personalization to identify which three items? Templates Campaigns Page Types Content Zones Atributes
Page Types Content Zones Atributes
A Business User wants to deliver different experiences to different segments within the same campaign, which testing option should they select? Variation Testing A/B Testing Time Based Testing Rule Based Testing
Rule Based Testing
A customer service representative for a bank is on the phone with a prospect and wants to promote the next best offer based on digital behavior. How would they accomplish this in Service Cloud? Manually sync data from Marketing Cloud Personalization to Service Cloud Leverage Service Cloud to inform it in real-time The agent uses a customized next best offer widget powered by the Marketing Cloud Personalization connector Use machine learning to serve product/content recommendations in email sent by your ESP
The agent uses a customized next best offer widget powered by the Marketing Cloud Personalization connector
What is the purpose of defining content zones in the sitemap? To define where campaigns can render on a website To specify the size of the content that will be used To report on web campaign performance To ingest catalog information from the page
To define where campaigns can render on a website
Which data feed integrates purchase data into a profile in Marketing Cloud Personalization? Transaction Feed Interaction Feed Catalog Feed Conversion Feed
Transaction Feed
Where can a developer access pre-built Global Templates? From code examples in developer docs Templates menu under the Web Campaign in the UI From the Templates list when building a campaign View List Template option in the Launcher
View List Template option in the Launcher
