MDSE 2750 Exam 2
Which of the following statement is not a global consumer demand for global brand?
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Which of the following is not a concept that Ralph Lauren "Merchantainment" website offers to the customer?
A lower-priced retailing option
Which of the following country is one of the largest apparel exporters due to its outsourcing?
Bangladesh
__________ focuses on whether or how much people buy or use a product.
Behavioral segmentation
Which of the following is not a country belonging to United States-Central American Free Trade Agreement (CAFTA)?
Brazil
Which of the following is not a key marketing strategy for "Luxury and leisure" countries?
Canned food
Which of the following brand is not an example of lifestyle brand?
Coach
Which of the following would be a potential market for countries in the segment of 'Climber'?
Computers
American-made boots are "practical" but not interesting to most European consumers. This implies that ___________ is important to the product-adaptation decision for foreign markets.
Cultural difference in consumers' preferences
Which of the following is a multinational market region for Europe?
EU
Which of the following is an advantage of e-retailing to apparel retailer?
Expanding brand awareness globally
All beef and poultry products in Japan must be certified as "halal ".
False
English is dominant in brand names and advertising in France.
False
In the criteria of global market segmentation, value is the most basic segmenting factor.
False
Members of Association of Southeast Asian Nations has been hampered by governmental inexperience, undeveloped resources, labor problems, and chronic product shortages.
False
Strategic marketing implications for Seekers segment includes using imported products as both a status symbol and as a sign of ethnic pride.
False
___________is Australia's largest manufacturing industry, contributing about 19 percent of total output.
Food processing
Which of the following is NOT a company's strategy for distributing quality chocolate to foreign market with hot climate?
Increasing fat content of chocolate for soft texture
Which of the following country does NOT belong to global market segment "Climbers"?
Japan
Which of the following is not a criterion of global market segmentation?
Language
______________ is a phenomenon of cross-branding that exists when the same designer or brand name is carried by multiple categories, such as apparel, home furnishings, or toiletries.
Lifestyle retailing
Which of the following is not a barrier of online shopping for clothing from a consumer's view?
Lower price
Which of the following price range of apparel segment has an opportunity to position its brands in China in this economic downturn?
Middle price range
Which of the following is not a consumer factor that marketers should analyze before entering into foreign market?
Population density
Which of the following can be a marketing universal in global marketplace?
Price
Which of the following is a strategic marketing implication for "Dependents Segment"?
Providing consumer oriented products such as convenience items and imported food ingredients.
Non-tariff barriers contain
Quota
Which of the following is the number one activity of Canadian tourists do in U.S.?
Shopping
Which of the following is NOT an universal code for a global market?
Spanish
With respect to climate or geographic condition, packaging for international market should be considered that
The product itself has to be protected against longer transition times.
Which of the following is not a reason why apparel retailers pay special attention to global expansion?
To improve product quality
This industry is number one source of foreign exchange earnings for the United States.
Tourism
Government regulations are often very strict in order to protect the domestic market.
True
Market segmentation can be effectively used for identifying the unique needs of a specific target.
True
Only 10% of the 6,200 consumer magazines published today in the U.S. are general-interest titles, down from 30% two decades ago.
True
Switzerland, Germany, and the Netherlands belong to "Rocking Chairs" in global market segments.
True
Zara tends to work best in less developed retail economics.
True
Match each country to its market segment.
Turkey: Seeker Bangladesh: Dependent Japan: Luxury and Leisure South Korea: Climber Germany: Rocking Chair
As a marketing universal, ________ is a concern for price paid compared with quality received.
Value consciousness
This is based on culture-related criterion in global segmentation.
Value-based segmentation
