Media in Society - Exam 3
It's a good idea to recall what's involved in the deceptive advertising test.
(1) make a statement of deception or omission, (2) consumer must rely on that statement to make that purchase, (3) statement of omission or deception must be perceived as much by a normal person
Book publishing, as an industry, reached its height in which decade?
1910
Big money pours into the video game industry ... how much in 2018?
45 Billion
Good to know how much digital revenue accounts for the music industry's finances.
75%
What percent of US households have a smartphone?
77%
This event eventually led to the creation of the Internet in the United States.
A basketball sized object, Sputnik, being launched into space
In 2019, which of the following genres made up the best-selling video games?
Action and Sports Categories
Exposure to violent video games causes what short-term effects?
Aggressive behavior arises slightly and slight decrease empathy
Which DJ in Cleveland, Ohio, played African American music and helped improve the status of Black artists?
Alan Freed (Rock n' Roll)
This dance craze made fun of the waltz and was started by slaves.
Cake Walk
Of the all the global markets, this one stands alone as the most significant for video game revenue.
China
You will need to know in which country book publishing began (as we know it today).
China
Identify the site that stripped away the classified advertisement revenue from the newspaper industry.
Craigslist
What do we call it when someone ditches their cable or satellite TV subscription?
Cutting the cord
Identify what the cultural impacts were of the first record players and sound recordings.
Dance crazes and music as protests. We can record a speech, church sermon. It allows for commercialized music industry to eventually develop, and add to ethnographic sound
What has been the biggest area of growth in political advertising spending recently?
Digital advertising spending
Five protections exist within the First Amendment - better know all five just in case.
Freedom of: speech, religion, press, assembly, and the right to petition the government.
Which genre was famous for these crossover artist during the 1990s? (This artist merged with pop music)
Garth Brooks; Country went to pop
Be sure to know the difference between pay-per-use models vs. subscriptions.
Is Netflix a pay-per use or subscription. A subscription. Pay-per-use is renting a movie (ex. Redbox)
What was notable about the 1952 advertisement we watched for President Dwight Eisenhower -- "Ike for President"?
It used clear Disney animation and a catchy and repetitive tune to draw listeners in. It used to parade and sunrises to associate the election of Ike the dawn of a new age.Sig- Was used when TV ads hadn't been used in previous elections. It represents the shift of campaign advertising; had a jingle, used common everyday people; had less focus on candidates
Given horse race reporting, why might it still happen that journalists cover elections in this manner?
It's easy, less research, and it's safe (won't get sued)
You will want to know who was the first pair to appear in televised presidential debates.
John F. Kennedy v. Richard Nixon
This 1980s singer brought attention to female solo artists and helped change norms on feminism.
Madonna
What does a negative political advertisement do?
Negative advertisements are less likely to focus on substantive political issues and thus they do a poorer job of informing the voters about important issues; sway a few political voters, reinforce known supporters; and focus on characters and not issues
Why did I mention that older video games are making a comeback?
Older games are making a comeback for nostalgic reasons
Of the platforms out there, which is the most popular in video games (for now)?
PCs
When censorship of books happens, which group most often is behind the bans or restrictions?
Parents
You should know the purposes behind political advertising - why do we do it?
Political advertising allows candidates to directly convey their message to voters and influence the political debate. By running ads, candidates can reach audiences that otherwise may have not been paying attention to the election and build name recognition, highlight issues, etc. voters have a right to uncensored info from candidates which they can evaluate themselves before voting
Thomas Edison thought the phonograph would actually be used to...
Record telephone calls
This 1977 film helped propel disco into a dance phenomenon and became a cultural catalyst
Saturday Night Fever
Congress passed a law in 2017 related to ISP (Internet Service Provider) and your browsing history ... what can an ISP do with your info now since the passage of that law?
The Internet service provider can sell your browsing history to 3rd parties.
If you speak out against authority (especially that dreaded ol' king), even if what you say is true, the law stating that any criticism is illegal is called ...
The Sedition Act 1917; trying to overthrow the government even if it is true
Walter Lippmann and John Dewey agreed the press played an important role in educating the citizenry, however, Dewey argued that ...?
The process of public debate was a "vital habit of democracy" and the press played an important role.
The guy from the picture in class ... the one who we call the father of the World Wide Web. He is ...
Tim Berners Lee
Identify the online service that streams videos of gamers playing games.
Twitch
New media has plenty of upside, and unfortunately, plenty of downside, too. Know a bit of both.
Upside: opportunity to all share our voice. It used to be isolated to a certain class. Downside: You have to question as an audience member, look with more scrutiny of posted information, cheapened into the cult of amateur.
Which area of video games shows the most growth and development?
Virtual and Cognitive reality
Know why Elizabeth Eisenstein referred to pamphlets and printed newsletters as "paper bullets."
When people had the means and opportunity to learn for themselves by using maps, dictionaries, Bibles, and the writings of others, they could differentiate themselves as individuals; their social identities were no longer solely dependent on what their leaders told them or on the habits of their families, communities Paper bullets - revolution. This is connected toggling information to people who didn't have it. (paper bullets- review)
You should know what we mean by the term net neutrality.
all of should have equal access to the internet without any discrimination.
Understand what's entailed with the principle of fair use in copyright.
allows people other than the copyright owner to copy part or, in some circumstances, all of a copyrighted work, even where the copyright holder has not given permission or objects.
Grunge and much of the music appearing in the 1990s carries this key characteristic?
anti-authority
What was a key feature of ARPANET (created in 1968)? - Hint, it has to do with nuclear attack.
decentralized nuclear tax
What factors might explain the differences between those who own smartphones and those who do not?
education and income determine this. Geography doesn't work well so the system doesn't work well. It makes smartphones ineffective.
What did the gramophone do to revolutionize music in a way the phonograph did not?
enabled better mass production of sound recordings, cheap to produce
Prior restraint means...
government's endeavor to block speech before it ever happens; censorship of information before it is published or broadcast
Some speech is not protected, what is OK to do given the protections of the First Amendment?
libel, threat, obscenity
Jurgen Habermas said this ___________ made rational debate difficult and negatively influenced decision making in politics.
media
Know the basic characteristics of the Internet in the 1980s/90s (what did we use it for?)
user dial-up (paid), text-only and no graphics or videos, and content was in bulletin boards and chat rooms
Explain the current trend of blogs, videos and YouTube ...
user-generated content
