MGMT 1A Ch. 6
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An internet-based marketing strategy in which a business rewards individuals or other businesses for each visitor or customer the collaborator sends to its website
Affiliate marketing
intrapreneurs
Creative people who work as entrepreneurs WITHIN corporations
Poor management covers:
Poor planning, record-keeping, inventory control, promotion, or employee relations
______ are individuals or companies that invest in new businesses in exchange for partial ownership in those businesses
Venture capitalist
Specific geographic areas to which governments attract private business investment by offering lower taxes and other government support
enterprise zones
