MGMT 440

Opportunity

· You've identified your ________ when you've found a significant need that you can serve, in a way that sets you apart from the competition

owned by one person

· Which of the following statements regarding sole proprietorships is true?

personal interviews

· Which of the following survey methods is the most expensive to conduct?

· the name of the company

· Surprisingly, entrepreneurs frequently forget to include _____ in the business plan.

possible tax advantage

· Which of the following is recognized as a disadvantage of partnerships?

A market niche

is a homogeneous group with common

Social media marketing

is the application of online collaborative media for marketing purposes.

obtain whatever local and state licenses are necessary.

To establish a sole proprietorship, a person needs to

you have to be your own brand

Today, in the Age of the Individual, _____________.

regular interest payments

A disadvantage of debt financing is

an intellectual property right

A patent

profit

A patent infringer can be liable for all _____ resulting from the infringement as well as for legal fees.

name

A trademark is a distinctive _____ that is identified with a company's product

400

According to Forbes, the net worth of the richest _____ Americans was $2.29 trillion ($5.73 billion per person).

In terms of risk perspective, conventional marketers seek risk minimization. In conventional marketing, marketing is seen as an objective, dispassionate science. In conventional marketing, customers are viewed as sources of intelligence and feedback.

Conventional marketing

price

Customizable links to which of the 4Ps of marketing?

Not a load but a form of stock

Equity capital:

Marketing research

Even after ________is done, many entrepreneurs are unsure of how to price their products or services.

story

Professionals each have their own _______ to tell and goals, skills, and expertise to share.

Securities and Exchange Commission.

SEC stands for the?

higher product quality

Sometimes consumers associate a higher price with

Personal Brand

The more connections you make—and the more value you can provide in your interactions—the more likely it is your _________ will be recognized.

adjustment

The purpose of filing for Chapter 13 bankruptcy is

attract customers to new products

The purpose of loss-leader pricing is to

more recent

The rise of branding on a personal level has been __________.

specification and claims.

The two parts of a patent application are:

Few

There have been ___ objective studies on the effectiveness of personal branding

Healthcare

Venture capital in the United States has been highest in which of the following?

Content

We have to create compelling ______ and we need to nurture our networks so that we have the personal influence to share great content in an authentic and helpful way.

The pricing needs to be adjusted at each stage in a product's life cycle.

What is meant by product life cycle pricing?

low-profit, limited liability company (L3C)

Which of the following can provide a structure that facilitates investments in socially beneficial, for-profit ventures?

The debtor is relieved of obligations.

Which of the following falls under Chapter 7 bankruptcy?

competitive pressure

Which of the following influences the choice of marketing philosophy?

organizational structure

Which of the following is a critical factor to be considered in the management segment?

Jeff Bezos

Your brand is what people say about you when you're not in the room

Geographic flexibility

____________ is greater for telephone interviews than for in-person interviews

lack of continuity

which of the following is recognized as a disadvantage of partnerships?

may help an entrepreneur avoid a project that is "doomed" from the start.

· A business plan:

feedback

· An entrepreneur should include a three- to five-year financial projection so that the financial source can adequately evaluate the venture.

not recognizing future problems.

· An indicator of the planning pitfall of "failure to anticipate roadblocks" is

tangible

· For the author of creative material to obtain a copyright, the material must be in _____ form.

Patent and Trademark Office of the Department of Commerce

· In order to obtain a patent, an application should be filed with the

Necessary

· Many new ventures find that debt financing is

· the process of identifying a specific set of characteristics that differentiate one group of consumers from the rest.

· Market segmentation is

secondary data

· Marketing information that has already been compiled is known as

demographics

· Marketing segmentation focuses on which of the following variables?

Importance of branding

· Regardless of age, regardless of position, regardless of the business we happen to be in, all of us need to understand __________________.

Bankruptcy

· The _________ Act was set up in order to provide assistance to both debtors and creditors.

practice the complete presentation by moving through each slide

· The day before the presentation, the entrepreneur should

marketing research

· The key to marketing analysis is

25 pages

· The recommended length of a business plan is

mobile computing

· _____ is the use of portable wireless devices to connect to the Internet.

Story

· ________ can play an important role in establishing or boosting your career.

Legal fees

Any legal proceeding can cost an entrepreneur a lot of money in:

Elevator pitch

As you begin to conceptualize your personal brand, spend some time crafting an __________—a 30- to 60-second story about who you are.

nest building

Babies and career are indicative of the priorities that shape the buying decisions of persons in the _______stage of the family life cycle

Brand mantra

Your ________ should communicate clearly who you are, it should be simple and memorable, and it should feel inspiring to you.

Shopping goods

_____ are products that consumers take time to examine carefully and compare for quality and price.

Market planning

_____ is the process of determining a clear, comprehensive approach to the creation of customers.

· Marketing research

_______ involves the gathering of information about a particular market, followed by analysis of the information.

copyright

_______ provides exclusive rights to creative individuals for the protection of their artistic productions.

·Mobile social media

_________ applications can be differentiated based on location-sensitivity as well as on time-sensitivity.

personal bradning

___________ is a model for professional success based on the idea that individuals should market themselves and their abilities in a similar fashion to corporate marketing of products.

shopping

· A candy bar that is purchased at the checkout lane is an example of a _____ good.

the venture's ability to service debt or provide an adequate return on equity

· A financial source that reads a business plan derives which of the following beneficial information?

cost

· A marketing information system compiles and organizes data relating to _____, revenue, and profit from the customer base.

legal battles

· An infringement budget deals with

fair use

· Because of the _____ doctrine, it is sometimes difficult to establish infringement.

feedback

· The pro forma balance sheet is used in the critical risk segment of the business plan.

income

· Which of the following is a demographic variable?

Personal brand

· That story you tell, combined with those everyday interactions, ultimately define your ________.

the claim

· The part of a patent application that identifies the features that are protected is known as the

· focuses on personal selling and advertising to persuade customers to buy the company's output.

· The sales-driven philosophy:

5

· There are _____ steps for an entrepreneur to consider when creating a structured approach to a market plan.

management consulting

· Venture capitalists are experienced professionals who provide a full range of services for new ventures including

including only questions pertaining to the study.

· When developing a survey, you should consider

insurance companies

· When starting a business, which of the following sources of financing is least likely to be used?

Demographic and benefit

· Which of the following are the two major variables needed to identify specific market segments?

market information process

· Which of the following does the textbook identify as critical to the marketing planning process?

consumer-driven philosophy

· Which of the following is a marketing philosophy that focuses on research?

Growth stage model

· Which of the following pricing models is notindicative of pricing in the social media age?

Determine the strengths and weaknesses of the entrepreneur.

· Which of the following statements is notpart of the "five-minute reading" by venture capitalists?

mail survey

· Which of the following survey methods typically has the lowest respondent cooperation?

Personal brand

· Your ________ is more than a reflection of who you are today; it's a roadmap of where you to go.

soial media

· ____________ is perhaps the most important means of managing a personal brand online.

Limit themselves

Keep in mind that many people struggle to choose a specific niche because they don't want to ________.

Story

Like any product, a person's "_______," derived from their professional and personal history, is an essential branding tool.

Pricing

Pricing for the ____correlates with customer demand and sales volume

specialty

Products or services that consumers make a special effort to find and purchase are _____ goods

your online presence

With so many different social media tools available today, _________ will likely look different depending on the medium you choose.

Visit the lawyer during normal hours of operation.

Which of the following is a suggestion to minimize legal costs?

How many deals has the firm made i theis field

Which of the following is an important question for the entrepreneur to ask when evaluating the venture capitalist?

Establishing a clean image

Which of the following is the greatest marketing challenge facing the cannabis industry?

appraisal of marketing strengths and weaknesses

Which of the following parts of the marketing plan emphasizes the factors that contribute to a firm's competitive edge?

peer-to-peer (P2P) lending

Which of the following terms is synonymous with social lending?

marketing

· Competitive analysis, advertising plan, and pricing policy are all part of the _____ segment.

existing information.

· Secondary data consist of

research, design and development

· Blueprints, sketches, drawings, and models are often important features to be placed in which of the following sections of the business plan?

Academics

While trust in regular employees and "people like you" reported huge increases. Only _______ and technical experts are seen as more credible and their trust level is flattening.

maximize profit

· Skimming is setting the price to