mgt

what different types of insurance do risk managers need to carry

property business interruption liquor liability general liability

if you would like to work in a league where will u probably start exaplin

sales/sponsorship office -sales are largely group tickets -sponshorship is more "recruiting" potential "investment partners" (companies) to make long term financial commitments to a team (it is NOT the same as advertising) sponsorship takes many forms (-Could be providing physical goods, literal cash, or even "access" to other resources (lobbying?)

potential problems in venues

security (on site, contracted out, local police) sustainability ( low flow water usage, recycling, lighting and sensors) dietary options

Michael Jordan

shoes for merchandise

firms that only do some event functions are called ____

specialized

what brand makes sporting goods for only one thing

speedo

describe event marketing

sponsorships advertising public relations

basic revenue structure for sports versus concerts or touring events and name the example

sports: tickets, concessions, parking all generally go to the same place concerts: different ex: kid rock first national concert artist that changed his tickets to low price but took percentage of concession of sales bc his fans love beer

examples of how public funding for team financing

tax increases, local bonds, temporary tax increases (sales tax), gas tax, passed to non residents in the area. hotel tax -also costs can be subsidized by naming rights and sponsorships from corporations (sold stadiums getting renamed)

volunteer management

the interns or organizations- shadowing, training, uniforms (having volunteer wearing certain shirts), giving them breaks

how do licensed products work (-who do licensees pay royalties to -how much -for what purpose)

the sports leagues and players associations (sometimes individual players) to use their likeness on product ranging from apparel to trading cards 15-20% of gross sales at whole costs (ex: 15-20% of what all sports or foot locker pays Nike for the newest branded shoe goes to the athlete) licensing generates brand awareness and interest (but have to be careful internationally ex: for international players 4 is an unlucky number like 13 for us)

why were stadiums easier to fill for baseball teams

they played more games

nike and Lulu lemon industry issue

they utilize sweat shop labor

what happened in 1960s-1970s - what was the significance what happened in 1990s

transition away from team ownership to public financing -team owners stopped building the venues themselves and turned to the public financing to create multipurpose baseball and football stadiums the pendulum swung back and we now see almost exclusively baseball, football, and even soccer specific stadiums

industry issues (trends , malfeasance, manufacturing)

trends: athleisure is popular now, but will it endure? malfeasance (typically in the secondary industry): Trading cards (trimming) and memorabilia (fake autographs or not actually being game worn) are industries that attract negative elements in many cases Manufacturing: Ethical issues of where things are made, by whom, and social and environmental responsibility (plastic bottles!)

true or false sporting goods is a large scale industry

true

is sports attire a growing market? explain

•Sports attire and products have remained a steadily growing industry for the better part of the past century -More emphasis placed on female consumers by both traditional and relatively new licensors (Victoria's Secret Pink, Lululemon) •Secondary markets (StockX, Flight Club) create platforms for consignment and resale -Good? Bad? In between? •But the right product with the right endorser is likely to be very profitable

hybrid of management of facilities

** handle specific parts of the facility but not all of it cintas- uniform provider Sysco- specifically related to food and beverages

illicit vices in sports sponsorship

-alcohol -casinos (phoenix sons) -lotteries -tabacco (baseball cards, major 80's ads) -UFC shorts logos (individual fighters could sell sponsorship; condom demo.com) -individual teams must decide what they are comfortable with -what is too much? (Miami heats naming rights are arena the highest bid was for a porn site)

how to create brand image

-marketing departments work to carefully cultivate this image -design (tinker Hatfield putting the elephant print on the Air Jordan 3=> story about Michael Jordan wanting to jump ship) -athletes image (Sean Kimp- Reebok put all their chips in them but he never truly was that helpful// Ivrin version risk to reebok// Under Armour first guy Brandon ginnings : his success did not translate and ended uo being a bad investment

examples of licensed products

-sneakers have become their own industry (just centered around basketball) -athleisure has become a major fashion trend (climate cool, Lululemon, fablevthics =>one time the clothes was referred to as functional now fashionable) -Nike, Adidas, and Under Armor see huge returns from their biggest endorsers (pay people to wear these products om field and then had an impact on the type of gear high school players wear as well) -eye glasses used to be worn only as a blind type now people wear it for fashion

purpose for sponsors

-they sell a product at a game and consumers are more likely to purchase it at a store -they can conduct intentional and unintentional market research

event management functions (5 of them)

1. finance and budgeting 2. risk management 3. tournament and game operations 4. volunteer management 5. event marketing

4 steps to selling sponsorships

1. identify targets 2. determine if the targets enjoy/share interest in your sport (casual living general manager offered a spot to sponsor at legends because they were loyal) 3. pride in your product team (central bank having local presence 4. work around "no"

return on investment for sponsor

1. increase in traffic (store or website) 2. resulting number of new sales leads 3. actual increases in sales (track it somehow (codes on TV commercials)

properties divisions were developed in the major sports leagues in the

1960

if a renovation is in a primary function area what is the percentage of the cost that must be spent to improve access for those with disabilities

20%

percentage of patrons that will buy something at a game versus going to the bathroom

75-80% will buy something 90% will go to the bathroom

ADA accommodations and examples

Americans with disabilities act requires new facilities after 1990 or only a renovation to be 100% ADA compliant at least 1 percent of seating must be wheelchair accessible WITH a companion seat next to each wheelchair seat all features and "routes" (concession areas, restrooms, parking areas etc) must be compliant

contracted out management of facilities

Aramark being the major one in the US

Eli manning industry issue example

Eli manning: they were selling his helmets of game worn but they weren't. elimanning would sign tgemandtheydbe sold. And then ultimately it became a court case

who and what team was resistant to merchandise change of fans where their teams baseball cap

George weiss and new York yankees

Green Day packers old ladies

Green Day Packers has always had a specific collar with a logo & even thoNike makes the uniform they have old ladies in their city that sews the jerseys

Full service agencies (and example)

IMG: handle the overwhelming majority of functions related to specific events (broadcasting, licensing, consulting)

international challenges

Li-Ning and Anta are bad brands in Asia China is the biggest growth market for companies and individual athletes alike It is worth it to play games in London, Tokyo, and Mexico City=> yes

what happened in sporting goods in 1984-1985

Michael Jordan was fined every time he wore nike air ship but the team said they would pay the fine bc it gave him so much attention

licensed products

a way for fans to represent their team and favorite players, as wee as demonstrate a lifestyle

parking

adequate number of handicapped spaces adequate pavement consitions safe entrances and exits lighting snow and ice removal cashiers and attendants traffic planning

boston Red Sox, Chicago white sox, Cincinnati reds (stockings) are all named after their apparel

all named after their apparel

notre dame stipulation

anything with their logo has to be made in USA

what sport and what type of merchandise was one of the first things people wanted to purchase on a consumer basis

baseball and jackets

what is the most important room and why

bathroom easiest way to get a patron to never come back

profit and nonprofit

both types of organizations hold events, but generally the same principles apply, there are different financial components that must be considered for charitable events and activities

three big issues with sponsorship

clutter noise ambush marketing

what provides the best career opportunity in "sports management" and examples

contracted out to private management companies structure -aramark has operations in virtually every major US city; many opportunities for transfers and promotions

sponsors competitive advantage

core competency is what you ACTUALLY do well (even if Under Armour has better products nike is more popular) competitive advantage is the PERCEPTION of your product being good (uk nike shirt must be better than another one, because the players wear nike shirts) sponsorship can legitimize a team/player (university athletes that are sponsorship by a no name shoe might not get as good as recruits)

examples of innovation in licensing (exclusivity)

dick's sporting goods and under armor have had.a bit of a breakup in the last 5 years, but have since gotten back together with dicks carrying exclusive product lines from UA, to each company's benefit Upper Deck has exclusive contracts with some current NBA players, like Ben Simmons or lebron, where his autographs don't appear in Panini card products being the official ball of the NBA benefits spalding in direct sales to consumers the exclusively of licensing can strip market or give athletics opportunity

"nobody likes a snake"

direct shot from Under Armour at Colbe and the Lakers bc his shoes looked like a snake=> very much because he was the new kid on the block- underarm our wanted to get him before he was big

what happen in 1960s and 1970s for stadiums and why

due to the increase in public stadiums, construction, there was a lot of overlap where football teams played in baseball stadiums -football teams typically played in old staidiums

one big key to sponsorship explain

eliminate the competition

merchandise and sporting goods

every sport requires different protective gear and teams support certain brands by wearing them and then fans want those brands and outfits (merchandise) -ex: baseball gloves, cleats, bats

what is the only state that has lifted their restriction and allowed for the potential to have fans in their stadiums

florida

original 6 hockey teams were the first sports teams that

focused on playing in an arena

examples of innovation in licensing (function to fashion)

function to fashion -retro sneakers lack quality but when re-released they are more valued for their aesthetics than performance: Kobe "protros" -patent leather on the Air Jordan xi was originally intended to make the shoe more durable, not just visually appealing

define stadium and seating capacity

generally outdoor amphitheater structures (seating capacity 5000-80000

arenas oriented as places for what sports teams in 1920 and what did they do

hockey but the sport only has 50 total games a season compared to 150 baseball games so it was harder to make money so to fill the void, venues had boxing, Disney on ice, and eventually basketball when the NBA launched in the late 1940s

describe risk management

identifying and managing the risks of liability making sure to have the different types of insurance

management of facilities can be done

in house contracted out hybrid

arenas and seating capacity

indoor structures with less seating capacity (20000 or so)

IAAM what is their 1, 2 and 3 goal

international association of auditorium managers -trade association for all managers of areas of public assembly (arenas, stadiums, convention centers, theaters) safety, cost effective, profitable

what is the biggest part of the sports merchandising industry done through

licensed products

facilities managers

marketing, public relations/communications, event management, booking, operations, advertising, promotions, sponsorships, ticket sales, group sales, suit sales **all large facilities will have a specific manager that oversees these things

examples of large specialized event management corporations that operate "in house"

mastercard, coccola, General Motors

bad thing about public finding

most facilities never provide a reasonable return on investment for the community

unlike baseball and football stadiums most arenas are built for

multipurpose (NHL, NBA, concerts)

why is it worth playing internationship games

not because of direct sales but its the merchandise sales (can make more fans and those fans buy the apparel or merchandise)

describe tournament and game operations

oversight during the game -post event tearing down, storage, trash, accounting and inventory

describe finance budgeting

payroll and staffing projections inventory day of the week and "peak" times