mgt final exam ecommerce quiz
What is the difference between a wiki and a blog?
A wiki user can alter the original content of an article, where a blog user can only add information as a comment.
Which of the following represents the categories for ebusiness models?
B2B, B2C, C2C, C2B
which of the following represents the categories for ebusiness models?
B2B, B2C, C2C, C2B
what is FALSE about blockchains?
Business that will soon go bankrupt because of blockchains are those that rely on processing payments between buyers and sellers and on controlling a reputation system (such as Uber and Airbnb)
Blockchains will reduce which two key costs?
Cost of verifying attributes of a transaction, and cost of exchanging value
what is false about blockchains
Dollar, and all other global currencies, will eventually be eliminated or replaced by cryptocurrencies
What is FALSE about Blockchains:
For Economists: Blockchains could do away with the entire economy of a country
Blockchains can radically change an organizations in many ways, EXCEPT:
For Purchasing: They can increase the number of Suppliers
Blockchain technology has many advantages, EXCEPT:
It is 'resource-free': It does not require IT people or computers
Which of the below is NOT a characteristic associated with Mozilla Firefox?
Mozilla Firefox is a prime example of a reputation system.
what is real simple syndication?
a web format used to publish frequently updated works
Which of the following represents the primary ebusiness revenue models?
advertising fees, license fees, subscription fees, transaction fees, value-added services fees
What is the World Wide Web Consortium?
an international community that develops open standards to ensure the long-term growth of the Web
what is closed source
any proprietary software licensed under exclusive legal right of the copyright holder
What is open source?
any software whose source code is made available free for any third party to review and modify
What is an online journal that allows users to post their own comments, graphics, and videos?
blog
What are the three primary models that a B2C can use to operate?
brick-and-mortar, click-and-mortar, virtual
Some of the benefits for a company to operate an internal wiki are that they are great tools for all of the following EXCEPT
building software applications
What is the ebusiness model that represents 80% of all online businesses and are typically more complex requiring greater security needs?
business-to-business
What is a reputation system?
buyers post feedback on sellers
What is the practice of artificially inflating traffic statistics for online advertisements?
click fraud
what is the practice of artificially inflating traffic statistics for online advertisements?
click fraud
What is collective intelligence?
collaborating and tapping into the core knowledge of all employees, partners, and customers
Lisa loves her job as an executive recruiter for a large hospital located in Dallas, Texas. Part of Lisa's job requires her to gather industry information, collaborate with partners, compare competitors, and tap into the knowledge of prospective employees, partners, and customers. Which of the below would Lisa use to perform her job?
collective intelligence
What is an open system?
consists of nonproprietary hardware and software based on publically known standards that allow third parties to create add-on products to plug into or interoperate
what is source code
contains instructions written by a programmer specifying the actions to be performed by computer software
What refers to the creation of new kinds of intermediaries that simply could not have existed before the advent of ebusiness, including comparison-shopping sites such as Froogle and bank account aggregation services such as Citibank?
cybermediation
What is the portion of the Internet that is intentionally hidden from search engines, uses masked IP addresses, and is accessible only with a special web browser?
dark web
What is the large part of the Internet that is inaccessible to conventional search engines?
deep web
What occurs when a business sells directly to the customer online and cuts out the middle man?
disintermediation
What identifies a URL address?
domain name
What is a plan that details how a company creates, delivers, and generates revenues on the Internet?
ebusiness model
What is the best way to measure a company's ebusiness success?
effective MIS metrics interactivity clickstream data **all of these
What are the two categories that include intellectual and knowledge-based assets?
explicit knowledge; tacit knowledge
What creates the illusion that a large number of potential customers are clicking the advertiser's links, when in fact there is no likelihood that any of the clicks will lead to profit for the advertiser?
hitbots
What service delivers hardware networking capabilities, including the use of servers, networking, and storage over the cloud using a pay-per-use revenue model?
infrastructure as a service (IaaS)
What are the three cloud computing service delivery models? (Check Chapter 5, 'Cloud Computing' topic ONLY)
infrastructure as a service, software as a service, platform as a service
What is knowledge management?
involves capturing, classifying, evaluating, retrieving, and sharing information assets in a way that provides context for effective decisions and actions
which of the following statements is correct?
just putting up a website does not create an ebusiness
Using the collective power of a community to identify and classify content significantly ________ content categorization costs.
lowers
Which of the following is a challenge facing an ebusiness?
managing consumer trust
What is a website or Web application that uses content from more than one source to create a completely new product or service?
mashup
What is the ability of an organization to tailor its products or services to the customers' specifications?
mass customization
What in the cloud means that a single instance of a system serves multiple customers? (Check Chapter 5, 'Cloud Computing' topic ONLY)
multi-tenancy
Websites can generate revenue by using which of the following?
pay-per-click pay-per-call pay-per-conversion **all of these
What serves only one customer or organization and can be located on the customers' premises or off the customer's premises? (Check Chapter 5, 'Cloud Computing' topic ONLY)
private cloud
Large wikis, such as Wikipedia, can protect the quality and accuracy of their information by assigning users roles such as
reader. subject matter expert. editor. **all of these.
what is crowdsourcing?
refers to the wisdom of the crowd
What uses the Internet to reassemble buyers, sellers, and other partners in a traditional supply chain in new ways?
reintermediation
What is a challenge for cloud computing that could cause employee performance to decrease? (Check Chapter 5, 'Cloud Computing' topic ONLY)
required Internet connectivity
What is a challenge for cloud computing that could cause employee performance to decrease?
required internet connectivity
What combines art along with science to determine how to make URLs more attractive to search engines resulting in higher search engine ranking?
search engine optimization
What evaluates variables that search engines use to determine where a URL appears on the list of search results?
search engine ranking
Which of the following best describes Web 2.0?
social media and user-generated Web content
Which cloud computing model offers applications on a pay-per-use basis?
software as a service
what is crowdfunding?
sources capital for a project by raising many small amounts from a large number of individuals, typically via the Internet
What is cloud computing?
stores, manages, and processes data and applications over the Internet rather than on a personal computer or server
For the past 20 years, Perry has been an owner of several Coldwell Banker Real Estate franchises. To increase business Perry spends a great deal of money marketing and advertising his businesses online. Perry decides he would like to move beyond just marketing and create an actual ebusiness that acts like a search engine, but focuses only on the real estate industry. The main revenue source for this Perry's ebusiness will be a charge of $50 a month for each property that is listed on the website. What is the primary revenue model for Perry's new business?
subscription fees
What is microblogging?
the practice of sending brief posts to a personal blog
What are clickstream analytics?
the process of collecting, analyzing, and reporting aggregate data about which pages a website visitor visits—and in what order
what are clickstream analytics?
the process of collecting, analyzing, and reporting aggregate data about which pages a website visitor visits—and in what order
what is cloud computing services changing?
the way people access information the way people deliver information the way people use information **all of these
Which of the below represents an example of why an employer would use social media?
to find potential job candidates via LinkedIn to review potential job candidates by viewing their Facebook page to attract new job candidates via YouTube **all of these
At a local marketing firm, Steve is the lead Web developer and is responsible for working with customers on their Web designs, development, and graphics. Which of the following would be a critical skill Steve must have to be able to perform his job?
understanding that he must create a unique domain name for each client being able to work with HTML understanding of the World Wide Web and how hyperlinks work **all of these
What is a collaborative website that allows users to add, remove, and change content?
wiki
