Microeconomics Unit 4

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Technological advance

- New and better products - Better ways of producing and distributing those products - Occurs over the very long run

Invention

- New product or process - Based on scientific knowledge ; Patent protection - the duration of patents in 20 years

Innovation

- Product innovation - Process innovation - Cannot be patented

Oligopoly

A market structure in which a few large firms dominate a market -A few large producers -Homogeneous oligopoly -Differentiated oligopoly -Limited control over price -Strategic behavior -Mutual interdependence -Entry barriers

Pure Monopoly

A market structure in which one firm sells a unique product, into which entry is blocked, in which the single firm has considerable control over product price, and in which nonprice competition may or may not be found.

The Law of Diminishing Marginal Returns

As more of a variable resource is added to a given amount of a fixed resource, marginal product eventually declines and could become negative

The free enterprise system is one of several basic market models

False

Fixed Costs vs. Marginal Costs vs. variable costs

Fixed cost= cost that does not change with an increase or decrease in the amount of goods or services produced or being sold (i.e. rent). Marginal costs= costs that increase per additional unit of production. Variable Costs= costs that vary with the quantity of output produced

Long run

No change in technology

Short run

No change in technology, plant, or equipment

Examples of Monopolies

Public utility companies: natural gas, eclectic, cable television Near monopolies: intel, android Professional sports teams

R&D

Research and Development: Business or government activity that is purposely designed to stimulate invention and innovation

Very long run

Technology changes with R&D

monopolistic competition

a market structure in which many companies sell products that are similar but not identical

product differentiation

a positioning strategy that some firms use to distinguish their products from those of competitors

Product Standardization

an orientation for assessing whether to use a global versus local marketing strategy concentrating on a high-tech to high-touch continuum

When economists view technological change as internal to the economy, they mean that it

arises deliberately from the profit motive and competition

A defining characteristic of an oligopolistic market is that there are

few sellers

A monopolistically competitive firm has a

highly elastic demand curve

The total cost of producing zero units is known as

highly elastic demand curve

A measure of the alternative goods that society forgoes in using resources to produce an additional unit of some specific product is

marginal cost

The law of diminishing returns in a manufacturing plant of a fixed capacity implies that, eventually, employing one

more worker will decrease the average amount of output per worker.

Which of the following is not a basic characteristic of monopolistic competition?

price maker

A purely competitive firm is a ________ ________ while a monopolist is a ________ _______

price taker ; price maker

An industry comprising a very large number of sellers producing a standardized product is known as

pure competition

If a firm has at least some control over the price of its product, then the firm cannot be in which market model?

pure competition

In which of the following industry structures is the entry of new firms the most difficult

pure monopoly

market entry

rising prices draw new firms into a market and add to the quantity supplied of a good

Assume that the market for corn is purely competitive. Currently, firms growing corn are suffering economic losses. In the long run, we can expect

some firms to exit, causing the market price of corn to rise

Pure competition

the market structure that exists when there are many small businesses selling one standardized product

A dilemma of regulation is that

the regulated price that achieves allocative efficiency may also create barriers to entry that foster monopoly power of firms

The total cost of producing zero units is known as

the total fixed cost

market size

the total level of sales of all producers within a market

When oligopolists collude

they collectively tend to achieve similar results as a monopolist

substitues

two goods for which an increase in the price of one leads to an increase in the demand for the other

The traditional view of technological advance was that it

was a random external force to which the economy adjusted


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