MIS 395 Chapter 2
Which of the following is NOT considered a portal?
Amazon
A wealthy individual who invests personal funds in a startup in exchange for an equity share in the business is referred to as a(n):
Angel Investor
Which of the following is NOT an example of the bricks-and-clicks e-tailing business model?
Bluefly
Which of the following is an unfair competitive advantage?
Brand Name
eBay uses all of the following business models except:
Content Provider
Which of the following uses a subscription-based sales revenue model?
Dollar Shave Club
The Internet's universal standard have changed industry structure by increasing barriers to entry and decreasing competition within an industry.
False
What is the primary revenue model for an e-distributor?
Sales
Which element of the business model addresses what a firm provides that other firms do not and cannot?
Value Proposition
Which of the following may offer its customers value chain management software?
e-distributors
Ariba is an example of a(n):
e-procurement firm.
If you wished to leverage the ubiquitous nature of the Web to differentiate your product, you would:
enable individual customization of the product by consumers.
All of the following may lead to a competitive advantage EXCEPT:
fewer products
A ________ refers to a competitive strategy in which firms attempt to achieve lower business process costs.
strategy of cost competition
First movers often fail because:
they lack complementary resources needed to sustain their advantages.
Which type of investor typically becomes interested in a startup company after it has begun generating revenue?
venture capital investors
A ________ marketplace supplies products and services of interest to particular industries.
Vertical
Stickiness is an important attribute for which of the following revenue models?
advertising revenue model
Which of the following is NOT a primary activity in a firm value chain?
finance/accounting
Which of the following involves a company giving away a certain level of product or service without charge, but then charging a fee for premium levels of the product or service?
freemium strategy
Organizations that typically provide an array of services to startup companies along with a small amount of funding are referred to as:
incubators.
The Seam is an example of a(n):
industry consortium.
Which of the following is NOT a key element of an elevator pitch?
legal structure
In general, the key to becoming a successful content provider is to:
own the content being provided.
Portals primarily generate revenue in all of the following ways EXCEPT:
sales of goods.
Which of the following factors is NOT a significant influence on a company's competitive environment?
the availability of supportive organizational structures
Which of the following factors is not a significant influence on a company's competitive environment?
the availability of supportive organizational structures
Which of the following gives a business model the most credibility with outside investors?
the firm's management team
The financial services, travel services, and job placement services industries typically use the ________ business model.
Transaction Broker
A company's strong linkages with its customers increase switching costs.
True
E-commerce has increased price competition in many markets.
True
Interactivity that enables product customization alters industry structure by decreasing the threat of substitutes.
True
________ technologies are technologies that enable the incremental improvement of products and services.
Sustaining
Which of the following gives a business model the most credibility with outside investors?
The firms Management Team
Slow followers are sometimes more successful than first movers.
True
The Jumpstart Our Business Startups (JOBS) Act, and issuance of enabling regulations by the Securities and Exchange Commission, allows a start-up company to use crowdfunding to solicit investors to invest in small and early-stage startups.
True
The term unfit fitness refers to a situation in which employees of a firm have the wrong skills for the current environment.
True
A ________ is a networked business ecosystem that coordinates a firm's suppliers, distributors, and delivery firms with its own production needs using an Internet-based supply chain management system.
Value Web
________ and ________ are typically the most easily identifiable aspects of a company's business model.
Value proposition, revenue model
Which of the following is an example of the affiliate revenue model?
MyPoints
Innovative entrepreneurs and their business firms that destroy existing business models are referred to as:
Disruptor
All of the following can be considered a direct competitor of Priceline EXCEPT:
ESPN
A value proposition defines how a company's product or service will generate revenue for the firm.
False
Social technologies change industry structure by weakening powerful sales channels and shifts bargaining power to consumers.
False
Which of the following features of e-commerce technology changes industry structure by lowering barriers to entry but greatly expands the market at the same time?
Global Reach
_______ is defined by a company using its competitive advantage to gain in surrounding markets.
Leverage
________ is defined by company using its competitive advantage to gain in surrounding markets.
Leverage
In the ________ business model, a web-based business builds a digital environment in which buyers and sellers can meet, display products, search for products, and establish prices.
Market Creator
A ________ specifically details how you plan to find customers and to sell your product.
Market Strategy
Which of the following statements about Foursquare is NOT true?
The growth in Foursquare's revenue since 2015 has been driven primarily by significant increases in the numbers of users of its Swarm app.
The existence of many competitors in any one market segment may indicate:
The market is saturated
