MIS Chapter 4
Artificial intelligence systems that businesses use most can be classified into 4 major categories
1. Expert Systems 2. Neural Networks (and fuzzy logic) 3. Genetic Algorithms 4. Agent-based Technologies
Endless Analytics
1. Web Analytics 2. HR Analytics 3. Marketing Analytics 4. CRM Analytics 5. Social Media Analytics 6. Mobile Analytics
What are the 4 phases of decision making according to Herbert Simon?
According to Herbert Simon the 4 phases of decision making are: 1. Intelligence 2. Design 3. Choice 4. Implementation
Is the decision making process linear?
No. The 4 phases of the decision making process is not necessarily linear
Analytics is most useful for decisions that have __________ elements.
Nonstructured elements. Analytics is most useful for decisions that have nonstructured elements
Query and reporting Tools
SQL and report generators in the typical database environment
What is a second model for decision making created by Simon?
Satisficing. Satisficing is a second model created by Herbert Simon for decision making
What are the 3 components of a decision support system?
The 3 components of a decision support system are: 1. User interface management componenet 2. Data management component 3. Model management component
What are the 5 main types of agent based technologies
The 5 main types of agent based technologies are 1. Autonomous Agent 2. Distributed Agent 3. Mobile Agent 4. Intelligent Agent 5. Multi-agent System
Agent Based Technology
a agent-based technology is a small piece of a software that acts on your behalf performing tasks assigned to it
Data-mining Agent
a data mining agent operates in a data warehouse discovering information. It may detect a major shift in a trend or a key indicator
Decision Support System
a decision support system is a highly flexible and interactive IT system that is designed to support decision making when the situation includes nonstructured decisions
Genetic Algorithms
a genetic algorithm is an artificial intelligence system that mimics the evolutionary, survival of the fittest process to generate increasingly better solutions to a problem
Geographic Information System (GIS)
a geographic information system is designed specifically to analyze spatial information (on a map)
Predictive Analytics
a highly computational data-mining technology that uses information and business intelligence to build a predictive model for a given business application. Using historical information to predict future events and outcomes.
Neural Networks and Fuzzy Logic
a neural network is an artificial intelligence system that is capable of finding and differentiating patterns. Neural networks are most useful for identification, classification, and prediction when vast amounts of info are available. They are often used within a predictive analytics application
Nonrecurring or ad hoc decision
a nonrecurring decision is one made infrequently
Nonstructured Decision
a nonstructured decision is one for which there might be several right answers and there is no precise way to get a right answer
Prediction Indicator
a prediction indicator is a specific measurable value based on an attribute of the entity under consideration
Recurring Decision
a recurring decision is one that happens repeatedly and often periodically
Structured Decision
a structured decision involves processing a certain kind of information in a specified way so that you will always get the right answer. No feel or intuition is necessary. These are PROGRAMMED decisions.
User Interface Management Component
allows you to communicate with DSS. It is the part of the system that you see
Expert System
an expert system is an artificial intelligence system that applies reasoning capabilities to reach a conclusion. Expert systems are also referred to as knowledge-based systems. An expert system is usually built for a specific area called a domain
Multi-agent Systems
are being used to model stock market fluctuations, predict escape routes that people seek in a burning building, etc...
Digital Dashboards
display key info gathered from several sources on a computer screen in a format tailored to the needs and wants of an individual knowledge worker
Fuzzy Logic
fuzzy logic is a mathematical method of handling imprecise or subjective info. Fuzzy logic is an important part of most text analytics systems
Specialized Analytics
have broad application to all industries and a variety of business domains
Statistical Tools
help you apply various mathematical models to info to discover new info
Implementation
in the implementation phase you carry out the solution, monitor the results, and make adjustments as necessary (apply the fix)
Intelligent Agents
intelligent agents incorporate some form of AI like reasoning and learning to assist you or act on your behalf in performing repetitive computer based tasks
Satisficing
making a choice that meets your needs and is satisfactory without necessarily being the best possible choice available
Multidimensional Analysis Tools
slice-and-dice techniques that allow you to view multidimensional info from different perspectives
Data Management Component
stores and maintains information and giving access to info you want your DSS to use.
Swarm Intelligence
swarm intelligence is the collective behavior of groups of simple agents tat are capable of devising solutions to problems as they arise, eventually leading to global patterns
Text Analytics
text analytics is the process of using statistical, artificial intelligence and linguistic techniques to convert context into textual sources such as surveys, e-mails, or blogs
What are the 4 types of intelligent agents?
the 4 types of intelligent agents are: 1. Information Agents 2. Monitoring and Surveillance Agents 3. User Agents
Choice
the choice phase is the prescriptive phase (pick a fix)
Design
the design phases is developing all possible solutions (find fixes)
Databases
the heart of every organization and any analytics initiative. Gather, store and organize information from business intelligence.
Intelligence
the intelligence phases involves detecting and interpreting signs (find what to fix)
Prediction Goal
the question you want addressed by the predictive analytics model
Artificial Intelligence
the science of making machines imitate human thinking and behavior
Model Management Component
variety of statistical and analytical tools, techniques, and models