MIS Chapter 4

Which of the following is NOT an advantage of​ e-tailing over traditional​ brick-and-mortar retailing? A) Customers find it more comfortable to shop and easier to return unwanted items. B) The ability to offer a virtually unlimited number and variety of products. C) Widespread online presence allows more effective ways to compete for customers. D) There is more effective price competitiveness. E) Customers can more easily comparison shop.

A) Customers find it more comfortable to shop and easier to return unwanted items.

Which of the following factors is NOT a limitation on​ consumer-to-consumer e-commerce? A) More widely available buyers and sellers B) Uncertainly about payment methods C) Increased potential of fraud D) Limited quality control E) All of these factors are limitations on​ consumer-to-consumer e-commerce.

A) More widely available buyers and sellers

By monitoring the​ _________, Web site owners can learn which pages receive single views and do not cause visitors to stay at the site. A) bounce rate B) visit length C) exit rate D) conversion rate E) viewing rate

A) bounce rate

The purpose of a​ ________ is to help prevent counterfeiting by making it possible to trace illegal copies of digital media to the original purchaser. A) digital watermark B) product identifier C) digital sweet spot D) product notation E) digital signpost

A) digital watermark

If a person shops for a new laptop at a Best Buy store but then actually purchases the laptop later from​ Amazon, the person is engaging in the practice of​ ________. A) showrooming B) using a buying group C) physical shopping D) exploratory shopping E) joining a​ co-operative buying club

A) showrooming

A service provided on a mobile device that provides the ability to see another​ person's location is called the​ _______ location-based service. A) tracking B) mapping C) navigation D) location E) None of these terms describes the service that provides the ability to see another​ person's location on a mobile device.

A) tracking

Companies such as Barnes​ & Noble that conduct business online plus operate physical stores are called​ _________ companies. A) ​brick-and-click B) virtual C) click-only D) brick-and-mortar E) pure play

A) ​brick-and-click

Businesses that sell goods electronically in cyberspace with no physical store locations are typically called​ _______ companies. A) click-only B) All of these terms accurately describe businesses that sell goods electronically in cyberspace with no physical store location. C) pure play D) virtual E) None of these terms accurately describe businesses that sell goods electronically in cyberspace with no physical store location.

B) All of these terms accurately describe businesses that sell goods electronically in cyberspace with no physical store location.

When​ e-tailers can cater to niche markets in addition to​ (or instead​ of) selling purely mainstream​ products, they are said to be utilizing the concept of the​ _______. A) niche segments B) long tails C) mass market D) outliers E) anomalies

B) long tails

The form of​ e-commerce that is the largest in terms of sales dollar volume is​ _______ e-commerce. A) consumer-to-business (C2B) B) ​business-to-business (B2B) C) business-to-consumer (B2C) D) consumer-to-consumer (C2C) E) None of the above statements correctly identifies the largest form of​ e-commerce in terms of sales dollar volume.

B) ​business-to-business (B2B)

When consumers purchase goods from a​ business, the transaction is termed​ ______ e-commerce. A) consumer-to-consumer (C2C) B) ​business-to-consumer (B2C) C) ​consumer-to-business (C2B) D) ​business-to-business (B2B) E) None of these statements correctly describes the purchasing of goods from a business by consumers.

B) ​business-to-consumer (B2C)

When a person purchases an item from another person via​ eBay, we have​ a(n) ______ transaction. A) business-to-consumer (B2C) B) ​consumer-to-consumer (C2C) C) business-to-business (B2B) D) consumer-to-business (C2B) E) None of the above statements describes the type of​ e-commerce involving one person selling to another over the Internet.

B) ​consumer-to-consumer (C2C)

The exchange of​ goods, services, and money between firms and​ customers, supported by the​ Internet, is termed​ _________. A) Web exchanges B) ​e-commerce C) transaction processing D) business intelligence E) business applications

B) ​e-commerce

When a governmental agency uses​ e-procurement to obtain needed materials from​ suppliers, it is engaging in​ ________ e-commerce. A) government-to-citizen (G2C) B) ​government-to-business (G2B) C) government-to-government (G2G) D) business-to-business (B2B) E) None of the above statements identifies the type of​ e-commerce when a governmental agency uses​ e-procurement to obtain needed materials from suppliers.

B) ​government-to-business (G2B)

In the​ ________ pricing​ model, the firm running the advertisement pays only when a Web surfer actually clicks on the advertisement. A) time-on-site B) ​pay-per-click C) user-based D) click-rate E) clickstream

B) ​pay-per-click

By allowing customers to state the price they are willing to pay for a product or​ service, some companies utilize the​ ________ business model over the Web. A) ​menu-driven pricing B) mass customization C) reverse pricing D) reintermediation E) disintermediation

C) reverse pricing

A critical aspect of Web site design is that of​ _______, which refers to characteristics that influence the​ site's security and performance. A) functional convenience B) functional strength C) structural firmness D) representational delight E) structural enhancement

C) structural firmness

Which of the following is NOT a form of Internet​ marketing? A) Display ads B) Search marketing C) E-mail marketing D) Billboard displays E) Mobile marketing

D) Billboard displays

In order to improve their Web​ sites, companies should track the​ _______, which is the percentage of visitors who leave the Web site after viewing that page. A) bounce rate B) visit length C) viewing rate D) exit rate E) conversion rate

D) exit rate

A business model enabled by Web technologies is that of​ _______, in which firms tailor products and services to a​ customer's particular needs on a large scale. A) reverse pricing B) reintermediation C) disintermediation D) mass customization E)menu-driven pricing

D) mass customization

Online merchants can protect themselves from fraudulent purchase transactions by assessing various fraud​ indicators, such as​ _______. A) multiple orders on the same credit card in a short time period B) meaningless email addresses C) misspellings in shipping​ and/or billing addresses D) larger than normal transaction size E) All of the statements are valid fraud indicators

E) All of the statements are valid fraud indicators

Which of the following is NOT a factor in the phenomenon of online shoppers abandoning their shopping carts and not following through on a​ purchase? A) Impatience B) Comparison shopping on other sites C) Lengthy checkout procedures D) Concerns about security E) All of these are factors in online shoppers deciding to abandon their shopping carts without purchasing.

E) All of these are factors in online shoppers deciding to abandon their shopping carts without purchasing.

An example of social commerce​ is: A) forming buying​ co-ops in order to purchase goods at wholesale prices. B) joining a group buying site to use the network effect to get better deals. C) receiving recommendations on what other shoppers with similar tastes have viewed or purchased. D) individuals selling products to other individuals. E) All of these statements are examples of social commerce.

E) All of these statements are examples of social commerce.

Buying and selling on the Web has disrupted many industries due to​ ______, the elimination of the need for a middleman. A) reverse pricing B) reintermediation C) mass customization D) ​menu-driven pricing E) disintermediation

E) disintermediation

An advantage of the​ click-only e-commerce strategy​ is: A) the lower variety of product offerings are needed. B) reduced competitive pressures. C) less need to enhance technologies. D) the higher prices can be charged because customers do not price compare. E.) rock-bottom prices can be offered because the costs of maintaining physical store locations are avoided.

E.) rock-bottom prices can be offered because the costs of maintaining physical store locations are avoided.