MIS exam 2

________ takes advantage of signals transmitted via the phone to access a database, retrieve account information, and enter data. A) Interactive voice response B) Dialog system C) Structured query language D) Electronic reported outcome

A) Interactive voice response

________ is an Internet marketing strategy used to increase the quantity and quality of traffic from search engines, often by improving the site's position in result lists. A) Search engine optimization B) Geotargeting C) Content farming D) Search engine marketing

A) Search engine optimization

Which of the following statements is true of content management systems? A) Web content management systems enable people with limited web development skills to contribute to a website from anywhere in the world. B) Web content management systems allow people to match their site's overall look and feel to the single available template with fonts, colors, and layout. C) Web content management systems support website development and maintenance for smaller teams. D) Web content management systems create personalized development environments for designers such that two people trying can edit the same page at the same time.

A) Web content management systems enable people with limited web development skills to contribute to a website from anywhere in the world.

Which of the following best describes an IT dashboard? A) a graphical user interface that organizes information vital to a user's role and decisions that user makes B) an interface which distinguishes and separates the key performance indicators C) an interface which monitors every click by visitors entering a site D) a textual user interface that aggregates content from multiple sources on customizable web pages

A) a graphical user interface that organizes information vital to a user's role and decisions that user makes

The ratio of visitors who buy a product from a website divided by the total number of visitors can be referred to as the ________. A) conversion rate B) attach rate C) clickthrough rate D) churn rate

A) conversion rate

In e-commerce metrics, ________ refers to the amount an advertiser pays each time a visitor clicks on the ad to navigate to the advertiser's site. A) cost per clickthrough B) cost per conversion C) cost per acquisition D) cost per impression

A) cost per clickthrough

A central data repository containing information drawn from multiple sources that can be used for analysis, intelligence gathering, and strategic planning is called a A) data warehouse B) database shard C) data dictionary D) data model

A) data warehouse

A data model that graphically shows the tables, attributes, keys, and logical relationships for a database is called a ________. A) database schema B) referential schema C) shadow schema D) data graph

A) database schema

Which of the following elements of website usability describes how quickly a user performs tasks after learning a website's basic design measures? A) efficiency B) memorability C) ease of learning D) error rates

A) efficiency

An integrated application suite to support a whole establishment that includes modules to manage financials, human resources, supply chain, customer relationships, and other business processes is called A) enterprise resource planning B) business process management C) business process automation D) total quality management

A) enterprise resource planning

Which of the following is a disadvantage of best-of-breed suites? A) error-prone synchronization between systems B) lack of features that users require C) high switching costs due to module interdependence D) failure to meet changing business needs

A) error-prone synchronization between systems

A newly opened law firm in Kirkland decides to create a small website that provides a brief introduction of the firm, its mission, the contact information and address of the firm, and a client list. Which of the following information architectures would be most suitable for its website? A) flat website architecture B) sequential architecture C) multidimensional website architecture D) hierarchical website architecture

A) flat website architecture

Which of the following devices receives signals from orbiting satellites that transmit time and location data? A) global positioning systems device B) RFID chip C) electronic data interchange system D) wireless scanner

A) global positioning systems device

The ad for a bakery is placed next to an article on the rising rate of diabetes in American youth, in an e-magazine. This is an example of ________. A) inappropriate product placement B) cybersquatting C) data harvesting D) free rider problem

A) inappropriate product placement

A(n) ________ focuses on informing visitors and empowering them with aggregated information about products from different suppliers. A) infomediary B) dashboard C) flat network D) intranet portal

A) infomediary

Which of the following is an early database approach that allowed flexible links to support many-to-many relationships? A) network database B) stratified database C) hierarchical database D) lean database

A) network database

A ________ is an e-commerce application that facilitates online shopping by mediating the interconnections to the merchant's bank, the bank or other entity that issued the card, and then back to the original website to approve or decline the purchase A) payment gateway B) tag cloud C) shopping cart D) cascading style sheet

A) payment gateway

A field or a group of fields that make a record unique in a table is called a(n) ________. A) primary key B) autonumber C) central entityD) attribute record

A) primary key

Which of the following best describes the term key performance indicator? A) quantifiable metrics most important to an individual's role and an organization's success B) abstract qualitative metrics to measure and compare the success of industries C) qualitative metrics to measure growth indicators of a country D) abstract qualitative metrics to measure an individual's role and an organization's success

A) quantifiable metrics most important to an individual's role and an organization's success

A representation of an entity in a meaningful way, which includes the attributes of the entity, is called a A) record B) field C) primary key D) data definition

A) record

Software programs used by search engines which crawl the web visiting sites to analyze the keywords, headers, content, and links to other sites are called ________. A) spiders B) search aggregators C) data harvesters D) lexical analyzers

A) spiders

In web metrics, which of the following best describes depth of visit? A) the number of page views per visit B) the number of page views at a competitor's website C) the forecasted number of page visits estimated around peak hours D) the comparison between page visits made in the past and current year

A) the number of page views per visit

Which of the following websites uses a sequential architecture? A) The website of a computer manufacturing firm provides the categories of computers and services provided on the top of the page, while along the left navigation bar it provides links to specific models. B) A website that provides online counseling requires a visitor to enter certain information on the home page, which would then lead him to the subsequent page, until he is matched with a suitable counselor. C) An e-magazine lists the links to the genres on the home page, and under each genre it lists the links that categorize articles by different authors, which leads to a webpage with the writings by each author. D) The website of a restaurant provides an image of the restaurant on the home page and links to three pages that provide the story of the restaurant, its location and timings, and its specialties.

B) A website that provides online counseling requires a visitor to enter certain information on the home page, which would then lead him to the subsequent page, until he is matched with a suitable counselor.

A ________ is a prepackaged data warehouse solution offered by vendors that includes the hardware and software, maintenance, and support. A) Shadow system B) Data warehouse appliance C) Relational database D) Virtual federated appliance

B) Data warehouse appliance

________ is a discovery process which relies on semantic structures, linguistic relationships, and common phrases to extract meaningful information. A) CAPTCHA B) Text mining C) Forecasting D) What-if analysis

B) Text mining

3) Which of the following holds true of neural nets? A) They borrow a human's approach by using neural signals instead of digital ones. B) They borrow the brain's approach, using digital signals in place of neural ones. C) They aim to achieve higher productivity by imitating robots in domestic operations. D) They imitate service robots using neural networks.

B) They borrow the brain's approach, using digital signals in place of neural ones.

________ is a simulation model, often constructed using Excel, which calculates the relationships between many variables; users can change some variables to see how others are affected. A) Goal-seeking analysis B) What-if analysis C) Data aggregation D) Market basket analysis

B) What-if analysis

Which of the following is an accurate definition of CAPTCHA? A) a type of software that tracks user activity on the Internet B) a test that a visitor must pass before registering into a site C) a tool that helps social bots mine user data D) a tool to assign Internet addresses to various users

B) a test that a visitor must pass before registering into a site

The use of live chats as a CRM strategy in the context of customer support will most likely result in ________. A) a decreasing retention rate B) considerable savings C) high employee turnover costs D) decreasing profitability

B) considerable savings

Demand forecast accuracy is important because overestimating demand leads to ________. A) decreased inventory costs B) discount blowouts C) increased prices D) lost sales

B) discount blowouts

The buying and selling of goods and services over the Internet or other networks, encompassing financial transactions between businesses, consumers, governments, or nonprofits is called ________. A) online management B) e-commerce C) inventory management D) online transaction processing

B) e-commerce

Which of the following elements of website usability refers to the mistakes made by users when they attempt to accomplish a task and how easy it is to recover from those mistakes? A) churn rate B) error rate C) trial rate D) attrition rate

B) error rate

Software applications that mimic the reasoning and decision making of human professionals, drawing from a base of knowledge about a particular subject area, are known as ________. A) intelligent agents B) expert systems C) neural networks D) emulator experts

B) expert systems

The official website of Realtor USA, an independent real estate company in New York, allows visitors to view virtual tours of apartments, print a colorful flyer, view a map, contact an agent, and email a friend, all from one inclusive viewer. The primary web goal of this organization falls into the category of A) selling products or services B) facilitating offline relationships C) informing or entertaining the audience D) influencing the audience

B) facilitating offline relationships

Which of the following databases resembles an organizational chart? A) network database B) hierarchical database C) cluster database D) stratified database

B) hierarchical database

The original language used to create web pages is called ________. A) Basic B) hypertext markup language C) AJAX D) Javascript

B) hypertext markup language

The online book review magazine, bookreviewusa.com, offers free access to all their reviews and author interviews; however, only those who have purchased premium access can read book extracts from recently published books. What is the primary web goal of this organization? A) facilitate offline relationships B) inform or entertain the audience C) sell products and commodities D) influence the audience

B) inform or entertain the audience

Sam Reid is a web designer at a publishing firm in Minnesota. He wants to use a process to aggregate a wide array of information like book reviews, customer feedback, awards won, and company details on the firm's public website. Which of the following should he use in order to bring together all this information from multiple internal and external sources onto the firm's customizable web pages? A) pixel B) mashup C) dashboard D) portal

B) mashup

Which of the following activities is supported by financial management systems? A) creating and maintaining a repository of employee contact information B) negotiating the terms and conditions of payment agreements made with vendors C) mapping the employee life cycle, starting from recruitment to retirement D) deciding which suppliers to use for sourcing raw materials

B) negotiating the terms and conditions of payment agreements made with vendors

An attribute of an entity in a table is called a A) subset B) record C) field D) character

B) record

The bullwhip effect can be reduced if ________. A) suppliers are provided with warehouse management software B) suppliers have real-time access to up-to-date retail sales data C) suppliers are provided with global trade management software D) suppliers occasionally receive faxed purchase orders from the reta

B) suppliers have real-time access to up-to-date retail sales data

Batch processing is defined as ________. A) the strategy of defining and linking records B) the sequential execution of operations on each record in a large set C) the arrangement of data in a table as records and fields D) the removal of duplicates from a set of data

B) the sequential execution of operations on each record in a large set

The last string of letters in the name of a website indicates A) the programming language used to create the web page B) the type of organization or country code C) the name of the individual or organization that owns the site D) the security classification of the web page

B) the type of organization or country code

Which of the following steps should be undertaken while designing a dashboard? A) avoiding the use of visual displays that combine real images with data B) using seven or fewer graphs, charts, maps, or tables on one dashboard C) including intricate graphical tools such as pie charts for all available data D) using 3D animations and as many other animations as possible to make them interactive

B) using seven or fewer graphs, charts, maps, or tables on one dashboard

________ refer to the part of a website template that controls the fonts and colors which appear when an editor identifies some text as a page heading, a paragraph title, or some other style. A) Cookies B) File transfer protocols C) Cascading style sheets D) Scalable vector graphi

C) Cascading style sheets

Which of the following is true regarding the use of electronic data interchange (EDI) between partner companies in a supply chain? A) EDI is more flexible than systems with machine-readable formats. B) EDI enables companies to easily switch partners when required. C) EDI often relies on private networks and proprietary software. D) EDI takes very little time to set up.

C) EDI often relies on private networks and proprietary software.

Which of the following technologies is better equipped than relational databases to handle big data? A) SQL Server B) ETL C) Hadoop D) MySQL

C) Hadoop

Which of the following is true about Internet Corporation for Assigned Names and Numbers (ICANN)? A) It accepts domain names written only with the Roman alphabet. B) It develops assistive technology products and services free of charge. C) It is a nonprofit organization. D) It does not accept applications from organizations that want to use brand names as top-level domains.

C) It is a nonprofit organization

Which of the following factors best explains why it was tougher for Amazon.com to build trust in its e-commerce website when compared to Walmart? A) Amazon.com was a privately-owned firm compared to Walmart, which was publicly traded on the stock exchange. B) Amazon.com relied mostly on advertising and word-of-mouth publicity to promote itself. C) Unlike Walmart, Amazon.com did not operate out of physical retail locations. D) Amazon.com did not have a smooth online checkout process compared to Walmart.

C) Unlike Walmart, Amazon.com did not operate out of physical retail locations.

Which database architecture is especially used for managing web content and web-based resources? A) hierarchical database B) object-oriented database C) XML database D) relational database

C) XML database

Devices and software that help people with disabilities, such as screen readers for the visually impaired, are called ________. A) alternative technologies B) human performance technologies C) assistive technologies D) appropriate technologies

C) assistive technologies

Consistency in a company's financial management system is maintained by A) generating exception reports regarding unusual financial events B) supporting multiple finance-related activities and processes C) creating bridges and interfaces to other information systems D) creating compliance reports that conform to international regulations

C) creating bridges and interfaces to other information systems

Early file processing systems were very difficult to maintain because of ________. A) lack of database administrators and IT personnel B) frequent software upgrades C) data dependency between the programs and files D) complicated tables and fields with no metadata

C) data dependency between the programs and files

In enterprise information management, data ownership issues arise because ________. A) data is often stored in databases on external servers B) the quality of data varies across departments C) data is shared by all the stakeholders in the organization D) data is often taken from external sources

C) data is shared by all the stakeholders in the organization

Databases are created and handled using A) data modeling software B) database architecture software C) database management software D) data definition software

C) database management software

Modules such as budget planning, debt management, travel and expense management, and contracts management are typically included in a ________ management system. A) customer relationship B) supply chain C) financial D) human capital

C) financial

Which of the following is a good master data management strategy? A) creating shadow systems B) upgrading technology C) focusing on key areas D) creating a database schema

C) focusing on key areas

The information systems used by customer relationship management (CRM) are often A) redundant B) outdated C) fragmented D) unified

C) fragmented

Which of the following software is used to ensure compliance for cross-border transactions for importers and exporters? A) supply chain planning software B) manufacturing execution system C) global trade management software D) warehouse management software

C) global trade management software

Consumer Reports is a magazine that tests consumer products in its labs and disseminates information on the results so consumers can compare brands. Hence, Consumer Reports is an example of a(n) ________. A) e-marketplace B) intranet C) infomediary D) virtual market

C) infomediary

Vendors are providing software-as-a-service (SaaS) products because of the need to ________. A) standardize ERP services B) lower turnover costs C) lower implementation costs D) address security concerns

C) lower implementation costs

Early integrated application suites evolved from systems that supported A) supply chain management B) customer relationship planning C) manufacturing resource planning D) human capital management

C) manufacturing resource planning

James, who works in the marketing department of the Whistlewoods Hotel, has been given the responsibility of identifying patterns in the preferences of guests who have repeatedly visited the hotel in the past ten years. Which of the following would best help him categorize the massive amounts of data to reveal preferences of guests, such as type of suite, room service, etc.? A) what-if analysis B) goal-seeking analysis C) online analytical processing D) forecasting analysis

C) online analytical processing

What does bounce rate mean in the context of web metrics? A) percentage of visits in which a user stays on the homepage for longer than sixty seconds B) percentage of visits in which a user moves from a website's subpage to its homepage C) percentage of visits in which the user leaves the site from the same page he or she entered it D) percentage of visits in which a user moves from a website's homepage to its subpage

C) percentage of visits in which the user leaves the site from the same page he or she entered it

After a discussion with his investors, the owner of a newly launched online video site decides that entertaining his audience will be the primary web goal of the website. Which of the following actions will best support his decision? A) publishing videos on the website that favor only American celebrities over celebrities from other countries B) offering online purchase of products with in-store pickup C) providing free access to quality content and selling advertising space on the website D) providing facilities in the website that allow visitors to make wish lists and buy videos, movies, and other products online

C) providing free access to quality content and selling advertising space on the website

Which of the following is a reason why CAPTCHA may no longer be so widespread? A) technology that makes images fuzzy and fonts irregular so that bots and humans have equal difficulty deciphering them B) the taking over of artificial intelligence by intelligent agents C) technology that can discriminate between the mouse movements and keystrokes of bots and humans D) technological developments leading to expert systems mimicking the reasoning of human experts

C) technology that can discriminate between the mouse movements and keystrokes of bots and humans

A disadvantage of electronic data interchange (EDI) is that it A) fails to build trust among the partners in a supply chain B) is not always reliable and may result in wastage of goods C) tends to lock partners into their relationship D) increases the time required for a product to reach the end customer

C) tends to lock partners into their relationship

Structured information can be defined as data A) about data that clarifies the nature of the information B) that is difficult to break down C) that can be organized into hierarchies D) that cannot be linked together

C) that can be organized into hierarchies

Which of the following is an accurate definition of a top landing page? A) the number of links on a web page that directs a user into a related website B) the number of pages that sponsor ads C) the number of entrances to a site for each page D) the number of relevant results thrown up by a search engine

C) the number of entrances to a site for each page

9) A person clicks on an ad of a fitness club in a blog on nutrition. The person conducts a search on yoga and moves to another webpage, which is also a network client. The stored information about the person is retrieved, and he sees more ads about health clubs and gyms. Which of the following web advertising tools is being used in this example? A) mashup B) search engine optimization C) third-party cookies D) spiders

C) third-party cookies

An online retail website has a low rate of customer retention. Which of the following would be the most effective way to help the company increase its retention rate? A) using uninvited pop-up chat to encourage customers to buy products B) promoting the website through conventional advertising to gain visibility C) using a CRM system to track customer behavior when they visit the site D) building seamless financial workflows

C) using a CRM system to track customer behavior when they visit the site

Which of the following is an example of a consumer-to-consumer (C2C) e-marketplace? A) A business owner calculates the tax he has to pay to the IRS through an interactive tool on its website and makes the payment via wire transfer from the same site. B) An airline gives a traveler best travel and ticket offers in response to the traveler's post on the airline's website that she wants to fly from New York to San Francisco. C) An author who writes book reviews, posts links to books on Amazon.com on her website, and receives revenues from successful sales to her blog subscribers. D) A person posts information about furniture he wishes to sell on eBay and sells it to another individual who views that eBay page.

D) A person posts information about furniture he wishes to sell on eBay and sells it to another individual who views that eBay page.

Which of the following demonstrates a downside of crowdsourcing? A) Trying to drive up the operating expenses of a rival automobile company, employees at another automobile company click repeatedly on the competitor's sponsored link without intending to buy anything. B) A market survey conducted by a home improvement firm revealed that the firm's policy of lowered advertising expenditure and greater focus on generating word-of-mouth publicity had not resulted in the sales targets being met. C) An organization which hires freelance writers for its web-promotion campaigns finds that the quality of work is often substandard. D) An international funding organization for welfare programs in underdeveloped regions removes data from Wikipedia which described some of the allegations of corruption against the organization.

D) An international funding organization for welfare programs in underdeveloped regions removes data from Wikipedia which described some of the allegations of corruption against the organization.

Which of the following is true regarding customer retention? A) Research has proved that existing customers tend to be less profitable than new customers. B) A retention strategy increases the number of loyal customers, but provides no return on investment. C) The only accurate metric that calculates customer retention is the number of repeat customers. D) Attracting new customers is often more difficult and expensive than retaining existing ones

D) Attracting new customers is often more difficult and expensive than retaining existing ones

_______ is a web metric that refers to the percentage of visits in which the user left the site from the same page he or she entered it. A) Churn rate B) Attach rate C) Attrition rateD) Bounce rate

D) Bounce rate

________ involves the automatic tagging of unusual events in financial transactions and is used to spot mistakes and fraudulent activities. A) Compliance reporting B) Electronic data interchange C) Human capital management D) Exception reporting

D) Exception reporting

Which of the following is true of the web browser Safari? A) It was initially bundled with the OS of Microsoft to gain an early lead in the "browser wars." B) It is also known by the name of Opera in mobile phones. C) It has the highest market share of 45%. D) It is the dominant browser for Macintosh computers.

D) It is the dominant browser for Macintosh computers.

________ is a website structure with several links to pages at all levels, allowing visitors numerous paths through the site. A) Hierarchical website architecture B) Integrated website architecture C) Sequential architecture D) Multidimensional website architecture

D) Multidimensional website architecture

________ ensures that every foreign key entry actually exists as a primary key entry in its main table. A) Database schema B) Database integration C) Scalability D) Referential integrity

D) Referential integrity

Which of the following is a characteristic of decisions made at an organization's strategic level? A) They make use of business intelligence to address issues such as product development and marketing plans. B) They are mostly concerned with routine transactions directly involving customers. C) They involve predetermined policies and procedures that spell out how to handle different situations. D) They have widespread effects which impact suppliers, customers, and the whole industry

D) They have widespread effects which impact suppliers, customers, and the whole industry

Which of the following is a characteristic of best-of-breed suites? A) They have a single architectural foundation. B) Processes, interfaces, and data are integrated and consistent across systems. C) They are built from the ground up. D) They match user requirements closely.

D) They match user requirements closely.

________ refers to how easily people with disabilities can approach and use web resources. 16) _____ A) Media richness B) Crowdsourcing C) Usability D) Web accessibility

D) Web accessibility

iTicket, an online event-ticketing site, recently discovered that most of its good seats for a widely anticipated concert were preemptively booked in bulk by brokers. This resulted in a shortage of tickets that the public could have bought themselves. Which of the following would have best helped the brokers to book tickets in such large numbers? A) neural nets B) mashups C) dashboards D) bots

D) bots

Software developers must test their code in one browser after another because A) most browser developers use hypertext markup language to specify the format of web pages B) users prefer using different browsers for different purposes C) it is made mandatory as per the Web Accessibility Initiative D) browser developers add special features and proprietary tags that work only with their own browser

D) browser developers add special features and proprietary tags that work only with their own browser

The process of retrieving data from multiple sources to be loaded into a data warehouse is called ________. A) transformation B) loading C) normalization D) extraction

D) extraction

Which of the following methods categorizes massive amounts of data stored in data warehouses to reveal significant patterns and trends in the data? A) multiprocessing B) goal-seeking analysis C) what-if analysis D) online analytical processing

D) online analytical processing

Business intelligence is said to be used at the ________ if companies use it to bring meaningful, performance-related information to all employees. A) tactical level B) strategic level C) directional level D) operational level

D) operational level

Which of the following is a function of a supply chain planning software? A) optimizing shipping B) cross-docking C) fleet routing D) predicting demand

D) predicting demand

Data mining approaches and statistical techniques used to predict future behavior, especially to unlock the value of business intelligence for strategy, are known as A) mashups B) content management systems C) optimization D) predictive analytics

D) predictive analytics

Which of the following factors is taken into account by search engines while determining the relevance of a website? A) web accessibility score of the website B) user interface design of the website C) media richness of the website D) quality of external links to the site from other websites

D) quality of external links to the site from other websites

Which of the following is the most widely used database architecture? A) object-oriented database B) stratified database C) network database D) relational database

D) relational database

Databases that are smaller than enterprise databases and focus on their creators' specific information requirements are known as ________. A) data stewards B) data warehouses C) referential schemas D) shadow systems

D) shadow systems

Shadow systems focus on ________. A) intelligence gathering and strategic planning B) reducing redundancies in relational data C) improving the scalability of relational databases D) specific information requirements of an individual or department

D) specific information requirements of an individual or department

Which of the following is a measure of the satisfaction level of website usability? 79) _____ A) the number of mistakes users make when they attempt to accomplish a task and how easily they can recover from those mistakes B) how quickly and efficiently a user performs tasks after learning the site's basic design C) the extent to which a user can accomplish simple tasks on the first visit to the site D) the ratings of individual experiences on the website by the users ranging from pleasant to frustrating

D) the ratings of individual experiences on the website by the users ranging from pleasant to frustrating

Which of the following supply chain management software is used to manage and optimize shipping, logistics, fleet routing, and scheduling? A) supply chain planning software B) global trade management software C) warehouse management software D) transportation management software

D) transportation management software

A standardized and regularly updated output from a publisher that can be embedded in a customized mashup is known as a ________. A) dashboard B) pixel C) portlet D) web feed

D) web feed