MKG 310 Quiz 3

_______ are based on performance criteria over which the individual has some degree of control

Achievement roles

Which statement is FALSE regarding Americans' environment-oriented values?

Americans traditionally have not been very receptive to change

Which index is published by the Human Rights Campaign Foundation and measures how equitably a company treats LGBT employees, customers and investors?

CEI - corporate equality index

Which segment of environmental activists is highly dismissive of environmental concerns and doesn't believe in global warming exists?

Eco-Villains

Individualism affects which of the following?

Incentive systems for salespeople, advertising themes, product design, and customer complaining

Which group of consumers doubts the sincerity of effectiveness of cause-related marketing programs?

Skeptic

When did Americans begin to place increased emphasis on leisure, immediate gratification, and sensual gratification?

after the end of WWII

Which term is used to refer to the application of marketing principles and tactics to advance a cause such as charity, and ideology, or an activity?

cause marketing and social marketing

Since women are quite diverse as a group, what other factors must marketers also consider when designing marketing communications

ethnicity, age, life stage, and employment

_____ refers to the traits of femininity and masculinity

gender identity

What has been found to improve the results of cause-related marketing programs?

the fit between the company and the cause

A shift from a focus on sensual gratification to abstinence in America would likely affect...

the types of advertising themes used

A shift away from a competition oriented society would most likely affect....

the use of comparative advertising

Which of the following is true regarding changes in American cultural values?

there is substantial variance in values across individual groups

What is NOT an other-oriented value?

tradition/change