MKG Exam #3 Ch. 14
Nominal decisions can be broken into which two distinct categories?
brand loyal decisions and repeat purchase decisions
Which of the following drives problem recognition?
the consumer's perception of the actual state
Which of the following statements is FALSE regarding consumer decisions and the consumer decision process?
Consumer decisions are rational and functional; otherwise they do not involve decisions per se.
What has research revealed regarding consumers' variety-seeking behavior?
Consumers are more likely to become bored on sensory attributes such as taste.
Which type of decision making process in effect involves no decision per se?
Nominal decision making
Emma noticed that she was almost out of gas, so she pulled into the nearest gas station and filled up her tank. Emma's decision on which gas to purchase is characterized by ______.
a low level of purchase involvement
Which of the following is a type of consumer decision making discussed in your text?
a,b, and c
Which type of consumer problem is one of the consumer is aware or or will become aware of in the normal course of events?
active
What are the types of consumer problems?
active and inactive
Kim was participating in a focus group in which the discussion centered around the participants' problems encountered while taking care of their hair...........
activity analysis
A(n) _______ is the way an individual perceives his or her feelings and situation to be at the present time.
actual state
Which condition is appropriate to attempt to influence generic problem recognition?
all of the above
Which of the following is a concern marketing managers have related to problem recognition?
all of the above
Which of the following is a nonmarketing factor affecting problem recognition?
all of the above
Which of the following is an approach to problem identification?
all of the above
Which type of nominal decision is characterized by a fairly high degree of product involvement but a low degree of purchase involvement?
brand loyal decision
A(n) _________ is the way an individual wants to feel or be at the present time.
desired state
Which type of consumer decision making involves the evaluation of many attributes and alternatives and employs complex decision rules?
extended decision making
Two basic approaches to causing problem recognition are ______________.
generic problem recognition and selective problem recognition
Nominal decision making is sometimes referred to as ___________.
habitual decision making
Relative importance of a problem is determined by which of the following?
how critical the problem is to the maintenance of a consumer's desired lifestyle
Which type of consumer problem is one which the consumer is not aware?
inactive
What is the most common approach to discovering consumer problems?
intuition
Which type of consumer decision making includes the evaluation of only a few attributes, simple decision rules, and few alternatives?
limited decision making
Which type of decision making involves internal and external search, few alternatives, simple decision rules on a few attributes, and little postpurchase evaluation?
limited decision making
Which type of consumer decision making includes only a limited internal information search and no external search for information?
nominal decision making
Which type of consumer decision making only includes the stages of problem recognition, limited internal information search, purchase, and limited postpurchase behavior?
nominal decision making
Which approach to problem recognition starts with a problem and asks respondents to indicate which activites, products, or brands.........
problem analysis
Which type of nominal deisoiin is characterized by a consumer believing that all brands within a given product category are about the same and not attaching much importance to the product category or purchase?
repeat purchase decision
An advertisement for Topol toothpaste, which is targeted at smokers and coffee and wine drinkers.......
selective problem recognition
The level of concern for, or interest in, the purchase process triggered by the need to consider a particular purchase is known as ______.
purchase involvement
Marla is bored with her cell phone
limited decision making
Tess noticed that she was almost out of shampoo. Which stage of the decision process will this observation activate?
problem recognition
What is the first stage of the consumer decision process?
problem recognition
_______ is the result of a discrepancy between a desired state and an actual state that is sufficient to arouse and activate the decision process?
problem recognition
A manufacturer of a digital music player asked several consumers the problems associated with using these types of products.........
product analysis
