MKT 101 MULTIPLE CHOICE
Which of the following is an external factor that affects pricing decisions?
Competition
The markets you have chosen to serve in four Western states can be effectively reached and served. You would tell the marketing manager that these segments are _____.
accessible
You have discovered that effective programs can be designed for attracting and serving your chosen segments. This segmenting requirement is called _____.
actionable
_____ can be classified by primary purpose—whether the aim is to inform, persuade, or remind.
advertising objectives
Some persuasive advertising has become _____, in which a company directly or indirectly compares its brand with one or more other brands.
comparative advertising
You have learned from experience as well as from this course that the most basic concept underlying marketing is that of _____.
human needs
_____ is used heavily when introducing a new product category. The objective is to build primary demand.
informative advertising
All of the groups within a company are called the_________.
internal environment
Highly successful companies know that if they take care of their customers, _____ will follow.
market shares and profit
_____ becomes more important as competition increases. The company's objective is to build selective demand.
persuasive advertising
We define a _____ as anything that can be offered to a market for attention, acquisition, use, or consumption and that might satisfy a want or need.
product
Under _______ the market consists of many buyers and sellers trading in a uniform commodity such as wheat, copper, or financial securities.
pure competition
Today, marketing must be understood in terms of making a sale and _____.
satisfying customer needs
Marketing is more than _____ and advertising.
selling
The cosmetic's image, its promises and positioning, its ingredients, its name and package, the company that makes it, the stores that sell it—all become a part of the total cosmetic product. What is one thing they do not try to sell?
service-profit chain
_____ are a form of product that consists of activities, benefits, or satisfactions offered for sale that are essentially intangible and do not result in the ownership of anything.
services
Marketing is not only an exchange and managerial process, it is a _____.
social process
Which of the following falls under the category of an industrial company?
steel producers
When a business market segment is larger or profitable enough to serve, it is termed __________.
substantial
You are directed to study the factors that are larger societal farces that affect your company- demographic, economical, natural, technological, political, and cultural.
the macroenvironment
