MKT 230 Chapter 4

Companies that incorporate ethics and social responsibility into their strategic plans are likely to experience a. disappointed shareholders b. improved marketing performance c. negative publicity d. reduced costs e. increased lawsuits

b. improved marketing performance

Social responsible business practices have provided all of the following benefits EXCEPT a. attracting employees b. reducing marketing costs c. generating publicity for the firm d. postively impacting local communities e. creating goodwill toward the organization

b. reducing marketing costs

Any constituent who has a claim in some aspect of a company's products, operations, markets, industry, or outcome is known as a(n) a. shareholder b. stakeholder c. customer d. employee e. manager

b. stakeholder

Starkist Tuna has frequently extolled its dolphin-safe methods of catching tuna. This is an example of a. consumerism b. sustainability marketing c. cause-related marketing d. comminity relations e. strategic philanthropy

b. sustainability marketing

In response to organizational pressure to preform, Barry used a deceptive sales tactic to obtain a major sales contract. He was suprised that he wasn't punished for his behavior and even received a substanial bonus for securing the contract. Given the same oppurtunity in the future, Barry will MOST LIKELY a. report his employer to the industry's trade association b. use similar sales tactic again c. not use similar sales tactic again d. express his discomfort with the situation to his supervisor e. blow the whistle on his employer to a government agency

b. use a similar sales tactic again

Which of the following employees is MOST responsible for setting the ethical tone for the entire marketing organization? a. Marketing employee b. Chief executive officer c. Product manager d. Marketing manager e. Vice president of marketing research

b. Chief executive officer

In Europe, companies can voluntarily apply for a designation to indicate that their product is less harmful to the environment that competing products. This label is known as the a. Good Housekeeping Seal b. Eco-label c. Forest Stewardship Seal d. Better Product Project e. Green Marketing Stamp

b. Eco-label

A marketing ethics issue likely exists when a. an activity results in increased prices for the consumer b. an individual or organization must choose from among several actions that must be evaluated as right or wrong. c. company members disagree about a marketing decision d. an activity does not benefit the organization but benefits the environment e. a consumer is dissatisfied with a marketing decision

b. an individual or organization must choose from among several actions that must be evaluated as right or wrong.

At time, large retailers such as Walmart may be accused of coecion in dealing with intermediaries becuase of the amount of power and control these large companies have over many of their suppliers. This is most potentially a ___________ related ethical issue. a. culture b. distribution c. promotion d. pricing e. product

b. distribution

Who drafted the Consumer Bill of Rights? a. Ronald Reagan b. Ralph Nadar c. John F. Kennedy d. Bill Clinton e. George W. Bush

c. John F. Kennedy

All companies have a responsibility to __________ so they can provide a return on investment to their owners and investors, create jobs for the community, and contribute goods and services to the economy. a. obey their customers b. offer the lowest price c. be profitable d. provide the largest selection possible e. pay employees more than minimum wage

c. be profitable

McDonald's supports funds Ronalds McDonald houses for the families of terminally-ill children to stay in to be near their loved ones. McDonald's action demonstrates the fulfilment of _____ responsibility. a. ethical b. society c. philanthropic d. legal e. economic

c. philanthropic

Honeybees are disappearing at an alarming rate and since they polinate about a third of all foods we eat, it is an important concern. That's why Haagen-Dazs launched a microsite to increase the awareness of the issue. In addition, it launched a "Twitcause" campaign on Twitter, raising $7,000 in 2 days. This example illistrates the positive consequences of a. corporate benevolence b. economic responsibility c. social responsibility d. green marketing e. ethical responsibility

c. social responsibility

What are some of the common price-related ethical issues? a. Loss leaders and deceptive pricing b. Additional discounts and price fixing c. Not disclosing the full price and value-pricing d. Predatory pricing and price fixing e. Misleading advertising and predatory pricing

d. Predatory pricing and price fixing

The practice of linking a firm's product marketing to a particular social cause on an ongoing or short- term basis is known as a. corporate benevolence b. economic responsibilty c. social responsibility d. cause-related marketing e. ethical marketing

d. cause-related marketing

Codes of conduct are also frequently known as a. corporate culture b. ethics mandates c. ethics compliance programs d. codes of ethics e. moral codes

d. codes of ethics

A set of values, beliefs, goals, norms, and rituals shared by members of an organization is called a. codes of conduct b. company ethos c. eithical environment d. corporate culture e. organizational factors

d. corporate culture

Marketing ethics a. applies well-defines rules for appropriate marketing behavior b. refers to laws and regualtions that govern marketing c. is most important for advertising agencies d. refers to principles and standards that define acceptable conduct in marketing e. maximizes an organization's positive impact and minimizes its negative impact on society

d. refers to principles and standards that define acceptable conduct in marketing

Consumerism is a. marketers' efforts to contribute to the satisfaction and growth of the communities in which they operate b. the right to be informed c. President John F. Kennedy's consumer bill of rights d. the efforts of independent individuals, groups, and organizational to protect the rights of consumers e. the specific of development, pricing, promotion, and distribution, of products that do not harm the environment

d. the efforts of independent individuals, groups, and organizations to protect the rights of consumers.

As a firm fulfills its basic economic responsibilities, it must simulatneously a. have a philanthropic focus b. follow a code of business ethics c. treat its employees equitably d. utilize green marketing techniques e. obey laws and regulations

e. obey laws and regulations