MKT 3000 | Chapter 5 | Quiz

Opinion leaders are also referred to as: a.) leading adopters b.) lower uppers c.) safe buyers d.) lagging adopters e.) surrogate consumers

a.) leading adopters

Which of the following is the first stage in the new product adoption process: a.) awareness b.) adoption c.) evaluation d.) interest e.) trial

a.) awareness

Individuals and households that buy or acquire goods and services for personal consumption make up the: a.) consumer market b.) market offering c.) market mix d.) subculture e.) social class

a.) consumer market

________ is the most basic determinant of a person's wants and behavior: a.) culture b.) brand personality c.) cognitive dissonance d.) motive e.) attitude

a.) culture

The buyer decision process consists of five stages. Which of the following is NOT one of these stages: a.) need recognition b.) information search c.) conspicuous consumption d.) purchase decision e.) postpurchase behavior

c.) conspicuous consumption

Rachel loves fashion and is always seen wearing the trendiest fashion outfits. She actively shares her knowledge with a wide group of friends and colleagues about where to shop for the latest fashion at great deals. Most of her friends and colleagues follow her fashion tips. Rachel portrays the image of a(n): a.) surrogate consumer b.) lagging adopter c.) opinion leader d.) brand personality e.) social networker

c.) opinion leader

Harley-Davidson promotes its motorcycles with images of independence, freedom, and power. Harley-Davidson has created a: a.) motive b.) life-cycle stage c.) self-concept d.) brand personality e.) self-actualization need

d.) brand personality

Life-stage changes usually result from: a.) birthdays b.) mentors c.) friends d.) life-changing events e.) siblings

d.) life-changing events

According to Maslow's hierarchy of needs, which of the following is the LEAST pressing need: a.) physiological needs b.) social needs c.) esteem needs d.) self-actualization needs e.) safety needs

d.) self-actualization needs