MKT 305 Exam #2 Chapters 6-10

Being Space

A store environtment that has been made to resemble a living room where customers can relax, hang out with friends, or even learn is referred to as a(n) __________.

Reference Group

A(n) _____ is an actual or imaginary individual or group conceived of having significant relevance upon an individual's evaluations, aspirations, or behavior.

ID

According to Freud, the part of the personality that seeks immediate gratification is called the ________.

Importance weights

All multiattribute attitude models specify the importance of attributes, beliefs, and ________.

inner, private self, and an outer, public self

Both Eastern and Western cultures see the self as divided into a(n) ________.

Noncompensatory rule

Chen Lo uses a decision rule that says "Only buy well-known brand names" when selecting a set of golf clubs. He does not look at price, the store, or even discounts when purchasing clubs. Chen Lo's purchasing pattern is an example of a consumer using a ________.

Sex-typed

If products take on masculine or feminine attributes, they are said to be ________.

A sunk-cost fallacy

Les just bought a megaphone of root beer. As he drinks from the giant cup, he eventually becomes full. One of his friend's comments, "If you don't stop drinking that stuff, you will get sick." Les replies, "Hey, I bought it, and I am not going to waste one drop of it." Les's behavior best illustrates ________.

product personalization

M&M allows consumers to put names and works on their candy, this is an example of ________.

Co-Consumers

Others who are present in a consumer's physical and social environment when purchases are made are called ________.

Internalization

Researchers agree that there are various levels of commitment to an attitude. The highest level of involvement is ________.

Brand Personalities

The Pillsbury Doughboy and the Jolly Green Giant are examples of ________.

low-involvement

The ________ hierarchy of effects assumes the consumer does not initially have a strong preference for one brand over another. Instead, a consumer acts on the basis of limited knowledge and then forms an evaluation only after the product has been purchased or used.

Divestment Rituals

The steps that consumers practice to gradually distance themselves from things they treasure so that they can sell or recycle them are called ________.

Mental Budget

Tomorrow, Janice will be attending a party with a buffet. In anticipation of splurging on delicious food, she is eating very little today. Janice is using a ________ to help her estimate consumption over time and regulate her behavior.

Extended self

Understanding our social roles are part of our ________.

All of the above

Which of the following explains why people decorate or mutilate their bodies?

Theory of cognitive dissonance

Which theory of attitudes states that people are motivated to take action to resolve inconsistencies between attitudes and behaviors?

General lifestyle segmentation

Which type of psychographic study places a large sample of respondents into homogeneous groups based on similarities of their overall preferences?

Collective Self

______ is where a person derives his or her identity in large measure from a social group.

Inertia

_______ describes consumption at the low end.

An attitude

_______ is a lasting, general evaluation of people, objects, advertisements, or issues

Problem Recognition

_______ occurs whenever the consumer sees a significant difference between his or her current state of affairs and some desired state.

Psychographics

________ are the use of psychological, sociological, and anthropological factors to determine how the market is segmented by the propensity of groups within the market (and their reasons) to make a particular decision about a product, person, ideology, or otherwise hold an attitude or use a medium.

Consumption Situation

__________ includes a buyer, a seller, and a product or service and other factors