MKT 3350- Ch. 6 Assesment
Which factors usually influence the consumer decision process the same way each time? (Select all that apply.)
social psychological
The consumer decision process is best defined as ______.
the steps consumers experience when making a purchase
The collection of all possible alternatives for a decision, even those the buyer would not consider and might not even be aware of, is referred to as the ______.
universal
All of the following affect the consumer search process EXCEPT which element?
A firm's accounting processes
True or false: Universal sets are a subset of retrieval sets and evoked sets.
False
Which of the following factors do NOT directly influence a consumer's information search and purchase decision?
The firm's accounting process
Why would a firm record the number of abandoned virtual carts on its website?
To assess the conversion rate
Which best describes the purpose of determinant attributes?
To help consumers differentiate competing brands or stores that seem similar
When does the consumer decision process begin?
When consumers realize they have an unfulfilled need and want to reach their desired state
Which of the following is NOT an external search for information when looking to purchase a new car?
Your mother has owned four Toyota cars, which you loved driving.
They are two key types of information searches: internal and .
external
True or false: The consumer decision process starts with need recognition and ends with the purchase itself.
false
Locating information from one's own memory and knowledge is known as a(n) _______________information search, whereas seeking outside sources of information is an external information search.
internal
The final step in the consumer decision-making process, and a very important element in retaining and building a loyal customer base, is ___________ behavior.
postpurchase
Need __________ is the first stage in the consumer decision process.
recognition
The search for information is the ______ step in the consumer decision process.
second
