MKT 350 Quiz 3
B
McDonald's supports and funds Ronald McDonald houses for the families of terminally-ill children to stay in to be near their loved ones. McDonald's action demonstrates the fulfillment of ____ responsibility. a. legal b. philanthropic c. economic d. ethical e. society
B
Often, a new product is launched in stages during commercialization. This gradual introduction of the product is known as a. regional commercialization. b. roll-out. c. market extension. d. competitive jamming. e. market development.
C
PepsiCo has a new flavor of soft drink that it wants to test to determine reactions of probable buyers. Which of the following test-market characteristics would be least useful to PepsiCo when testing the new soft drink? a. Testing efforts would not be easily jammed by competitors. b. Retailers would be cooperative. c. Tourism is a major industry in the area. d. The city has stable year-round sales of soft drinks. e. There are research and audit services available.
C
Pharmaceutical companies have at times been accused of acting unethically by taking advantage of customers in the area of a. manufacturing. b. product. c. pricing. d. distribution. e. promotion.
E
Private distributor brands are owned by retailers and do not identify the manufacturer of the product. Which of the following is an example of a private distributor brand? a. Green Giant corn b. Dell computers c. Nike Air Jordan basketball shoes d. Little Debbie snack cakes e. Sears Kenmore washers
C
Products for which buyers are willing to spend much time comparing stores and brands for differences in prices, product features, and services are called ____ products. a. unsought b. specialty c. shopping d. service e. convenience
A
All companies have a responsibility to ____ so they can provide a return on investment to their owners and investors, create jobs for the community, and contribute goods and services to the economy. a. be profitable b. offer the lowest price c. pay employees more than minimum wage d. provide the largest selection possible e. obey their customers
A
An US Airways flight from Dallas to Houston was full, and the tickets were more expensive than the almost-empty US Airways flight from Chicago to Phoenix. This is an example of what kind of service pricing? a. Demand-based b. Supply-based c. Bundled d. Customer-based e. Upfront
D
Any constituent who has a claim in some aspect of a company's products, operations, markets, industry, or outcomes is known as a(n) a. customer. b. shareholder. c. employee. d. stakeholder. e. manager.
E
Because of a service's ____, standardization and quality are difficult to control. a. inseparability b. intangibility c. perishability d. homogeneity e. heterogeneity
C
If Best Western bundles its rooms with services such as free local phone calls, cable television, wireless Internet access, and complimentary breakfast, these services are known as ____ services. a. core b. business c. supplementary d. complimentary e. bundled
B
If Hefty Bags expresses concern that its products are having too great an impact on the pollution of ground water under landfills, this concern is directly related to the firm's a. ethical responsibility. b. social responsibility. c. legal responsibility. d. marketing concept. e. corporate benevolence.
C
If the manufacturer of Cool Whip were to introduce a chocolate-flavored Cool Whip and still continue to produce all of its other Cool Whip products, this would be an example of a. a brand extension. b. quality modification. c. line extension. d. a new-to-the-world product. e. functional modification.
C
In marketing, family packaging means a. designing and selling only products that are related. b. packaging products in a quantity suitable for use for an average-sized family. c. making all of a company's or product line's packaging look similar. d. putting the same brand name on all a company's products. e. putting a set of related products all in the same package.
D
The fact the services cannot be inventoried and then sold at a later date is called a. intangibility. b. nonstorability. c. heterogeneity. d. perishability. e. inseparability.
E
The more ____ involved with delivering a service, the greater the degree of heterogeneity. a. phone contact b. mechanical efforts c. perishability d. tangibility e. human labor
A
What degree of brand loyalty is the strongest and most desired by marketers? a. Insistence b. Preference c. Requirement d. Recognition e. Awareness
D
When a product tries to capitalize on the brand equity of two separate brands, marketers are using a. brand extension. b. licensing. c. partnerships. d. co-branding. e. dual-branding.
C
Which of the following is not one of the four dimensions of social responsibility presented in your text? a. Economic b. Philanthropic c. Consumerism d. Legal e. Ethical
B
Why are line extensions more common than new products? a. They are higher risk and more expensive. b. They are less expensive and lower-risk. c. Modifications to existing products are very easy. d. They require no market research. e. They are guaranteed to succeed in the marketplace.
