MKT 371: c10
reference group
A ___ is an actual or imaginary individual or group conceived of having significant relevance upon an individual's evaluations, aspirations, or behavior
all of the above
A buying decisions made by organizational buying is called
all of the above
A company who uses the home shopping party method is
time pressure
A typical antecedent state that a consumer might experience as he or she approaches the purchase environment is
selective savers
According to a survey, w/respect to disposing of products, about 2 out of 3 people indicate that they could be classified as ___
purchase environment
According to the consumer behavior model presented in the text, the __ includes the shopping experience, point-of-purchase stimuli, and sales interactions
usage situation
Allen has a store that rents only formal wear to men, such as tuxedoes. Allen sells to a highly segmented market based on ___
time poverty
Allison Chewie felt she was always pressed for time; she was feeling __
impulse buying
Anna Jeter has a sudden urge she couldn't resist to buy a new purse; she was engaging in ____.
freecycling
Beth likes to volunteer at a local food bank. Because she once worked at a large supermarket and saw lots of food that had not been purchased, she arranged for a local store to give unsold items to the food bank. Beth was engaged in
Group cohesiveness
Chet meets each Wednesday night at his local bookstore with a small group of computer enthusiasts. The group calls itself X-Hackers because at one time all of these select members were hackers. Today, members of the group have similar values and have pledged to stop computer hacking. Which membership factor best describes what brings this group together?
all of the above
Hedonic shopping motives include ___
referent
If a consumer admires the qualities of another person and copies his or her behaviors, the person that is copied is said to have ___ power
activity store
In a(n) __, consumers participate in the production of the products or services they buy.
Asian
In general, people from which of the following cultures have typically been shown to wait the most patiently while standing in a long line?
time poverty
Most Americans will state that they are always rushed for time even though many people have opportunities for leisure. This perception is referred to as
Pressure cooker
The perception of time is different in different cultures. It would likely be most accepted for employees to be paid by the hour in a culture with which of the following perceptions of time?
store image
The personality of a retail store is also called ___
divestment rituals
The steps that consumers practice to gradually distance themselves from things they treasure so that they can sell or recycle them are called ___
Social dimension
Which dimension of psychological time includes the categorization of "time for me"?
consumption situation
A __ includes a buyer, a seller, a product or service and other factors, such as how the physical environment makes one feel
polychromic
A __ orientation dimension distinguishes between people who prefer to do one thing at a time and those who have multitasking timestyles
POP stimuli
A coupon-dispensing machine in a grocery aisle and an employee handing out free samples of a new product are both examples of __
lateral recycling
A garage sale is an example of what is called
shopping orientation
A general attitude toward shopping is called ___
membership
A group composed of people that the consumer actually knows is called a(n) ___ reference group
being space
A store environment that has been made to resemble a living room where customers can relax, hang out with friends, or even learn is referred to as a ___
Time is a map
A study found that women who engage in extensive information search and comparison shopping were most likely to select which of the following metaphors to express their perspective of time?
consumer tribe
Every summer, thousands of bikers converge on Sturgis, South Dakota, filling up every campground, motel, and hotel within miles of the city. This annual meeting is an example of a gathering of a(n) ___
landscape
Innovative merchants have turned to retail theming to provide new ways to stimulate and encourage consumers during their shopping experience. A retailer that used a simulated outdoor environment (such as a fishing pond with real fish) to attract outdoor enthusiasts to the retail store is using a _____ theme
reference group
Jeff had collected a nice wardrobe before graduating from college. All of his friends considered him "well dressed." After the first day at his new job, however, Jeff immediately went out and replaced most of his clothes with what was considered to be professional dress clothing. Jeff had just experienced the power of a new ___
atmospherics
Julie Morgan loves to go into Springer's Old Country Gifts. It always smells like a field of spring flowers. The lighting gives all the products a warm glow, and the mood music is just perfect for casual browsing. After her visit to the store, Julie is always in a better mood. Springer's Old Country Gifts has attracted Julie with its __
exchange
One of the most important in-store factors is the salesperson. This influence can be understood in terms of __ theory, which stresses that each participant gives something to the other and hopes to receive something in return.
co-consumers
Others who are present in a consumer's physical and social environment when purchases are made are called
mere exposure
Political candidates who get the most media coverage are more likely to win elections because of the effect of ___ in determining one's set of referents
value-expressive
Reference groups influence us in three ways. These influences include informational, utilitarian, &__ dimensions.
lateral cycling
Stephanie loves flea markets and garage sales. She spends most of her Saturday mornings going from one to another. About once a month, she holds her own garage sale just to get rid of some of the items she purchases during the month. Stephanie is actively engaged in ___
salespeople
Tara was shopping for a new pair of shoes for work. The salesperson was very helpful and friendly, bringing Tara some styles she hadn't thought to try on but that she ended up really liking. Noticing Tara's University of Wisconsin tee-shirt, the salesperson said that she was a student there. Tara ended up buying three pairs of shoes rather than the one pair she had planned on. Tara's experience shows the effect of ____ on consumer behavior.
comparative
The __ influence is the reference group influence that helps the consumer make decisions about specific brands or activities
keep a diary of everything he or she did during the day
The day reconstruction method requires a respondent to ___
bandwagon
The pressure to conform that escalates as more and more group members "cave in" is called the ___ effect.
Queuing theory
The psychological dimension of time or how it is experienced is an important factor in what mathematical study?
An individual's decision to purchase a particular brand is influenced by the preferences of family members.
Which of the following is an example of utilitarian influence?
Crowding
Which of the following is an unpleasant psychological state?
Consumer satisfaction
Which of the following is considered a post-purchase process?
Time is a feast
Wynona was impulsive. Her friends accused her of being calculating, but she thought of herself as simply an analytical thinker. She wanted what she wanted and tomorrow could take care of itself. Researchers would classify her as being a hedonic variety-seeker. Which of the following time metaphors would best capture Wynona's perspective of time?
Reference groups
___ are an actual or imaginary individual or group that significantly influences an individual's evaluations, aspirations, or behavior
Atmospherics
___ is the conscious designing of retail space and its various dimensions to evoke certain effects in buyers.
Consumption situation
includes a buyer, a seller, and a product or service and other factors
