MKT 4410 MIDTERM Ch.3

17) Pleasure cruises and exotic vacations take advantage of which consumer behavior trend? A) Health emphasis B) Cocooning C) Active, busy lifestyles D) Experience pursuits

D) Experience pursuits

14) Derek eliminated New Balance shoes because he doesn't know anything about them. Derek used which type of evaluation process to make this decision? A) Evoked set method B) Multiattribute C) Affect referral D) Attitude formation

A) Evoked set method

5 During the external information search process, consumers with high levels of involvement tend to spend: A) more time searching for external information. B) less time searching for external information. C) greater emotional energy studying external and internal information. D) more time shopping in retail stores.

A) more time searching for external information.

13) The inept set is the set of brands: A) that are part of a person's memory, but not considered because they elicit negative feelings. B) the consumer has awareness of, but has neither negative or positive feelings toward. C) that a person would consider as feasible solutions to meet a need. D) that are viewed by a consumer as being approximately equal in terms of quality.

A) that are part of a person's memory, but not considered because they elicit negative feelings.

3) An external search for purchase information occurs when: A) the consumer is uncertain about which brand to purchase. B) the internal search has been successful. C) the evaluation of alternatives has been completed. D) a purchase has been finalized and the buyer is looking for reassurance.

A) the consumer is uncertain about which brand to purchase.

2) During a search for purchase information, which factor increases the probability that a brand will be selected? A) Brand parity B) Brand equity C) Product viability D) Brand ambiguity

B) Brand equity

19) Kylie believes St. Francis Hospital has the best imaging technology in the region and will, therefore, offer excellent care for her son. This reflects which part of an attitude? A) Affective B) Cognitive C) Conative D) Value

B) Cognitive

7) Which component of an attitude refers to a person's mental images, understanding, and interpretation of a product? A) Affective B) Cognitive C) Conative D) Rational

B) Cognitive

16) Although Mike is a mechanic at a local auto repair shop, he does most of the cooking and grocery shopping for his family. This is an example of which buyer behavior trend? A) Age complexity B) Gender complexity C) Active, busy lifestyle D) Individualism

B) Gender complexity

12) The set of brands a consumer knows about but has neither positive nor negative feelings for is part of which set? A) Inept B) Inert C) Cognitive D) Evoked

B) Inert

15) In using the affect referral model to decision making, the person considers: A) product attributes and the importance of attributes. B) the brand he or she likes the best. C) cognitive and conative cues. D) evoked, inept, and inert sets of brands.

B) the brand he or she likes the best.

9) A low-price, low-involvement purchase is likely to begin with which component of an attitude? A) Affective B) Cognitive C) Conative D) Value

C) Conative

18) In a buying center, the person who would be the most likely to say, "We need to limit our choices to local vendors" is: A) a user. B) a buyer. C) an influencer. D) the gatekeeper.

C) an influencer.

1) The first step in the consumer decision-making process is: A) evaluation of alternatives. B) information search. C) problem recognition. D) internal search.

C) problem recognition.

4) The individual that is most likely to spend the greatest amount of time in an external search for information is the consumer who has: A) a low level of knowledge about the product category. B) an extensive knowledge of the product category. C) some knowledge of the product category, but not enough to make an intelligent decision. D) a low educational level.

C) some knowledge of the product category, but not enough to make an intelligent decision.

6) The perceived cost of a purchase decision includes each of the following except: A) the actual price or cost of the product. B) the subjective costs associated with the search. C) the economic conditions of the area. D) the opportunity costs of foregoing other activities to make the search.

C) the economic conditions of the area.

8) In terms of attitude formation, the most common sequence is: A) affective → conative → cognitive. B) conative → cognitive → affective. C) conative → affective → cognitive. D) cognitive → affective → conative.

D) cognitive → affective → conative.

20) TRUE OR FALSE: In a new buy situation, one or more steps of the business-to-business buying process is typically eliminated.

FALSE

10) TRUE OR FALSE: Consumers experience a need or want when a gap exists between an individual's current state and desired state.

TRUE

11) TRUE OR FALSE: Upon recognizing a need, if a consumer selected a given brand in the past that resulted in a positive experience, the consumer will likely purchase the same brand and not engage in an information search.

TRUE