MKT 596 Google Ads Measurement Certification

Heather created KPIs (key performance indicators) for her shoe company. She's using metrics to determine whether or not those KPIs have been met. Using the dropdown menu, select whether each option is one of Heather's KPIs or a metric. Increase sales of high-heeled shoes by 10% this year Increase of 10% in number of full video ad views on YouTube Increase online orders by 5% this quarter​ Increase of 20% in response rate to Google Search Ads for high heels

1 KPI 2 Metric 3 KPI 4 Metric

Many customer journeys begin with an awareness of a brand and end with a repeat buyer.Place the marketing objectives of the customer journey below in the correct order.

1. Build Awareness 2. Influence Consideration 3. Drive Purchases 4. Grow Loyalty

Sylvia has four store locations and is considering using location extensions with her Google ads.What can users see when displaying an ad with location extensions? A website sitemap with specific page links Photos/images for products she sells A clickable link to a details page for her business location A customized ad for each particular location

A clickable link to a details page for her business location

Jerran is a marketing manager at an advertising agency. His client would like to track contact form submissions originating from their Google Ads account. The client has a global site tag successfully installed, so Jerran can use an event tag to track this conversion action. Which type of event tag should Jerran use? A click event tag A social event tag A page load event tag A reload event tag

A page load event tag

Olyana works at a digital marketing agency. She'd like to use Google forwarding numbers to track the duration of calls originating from one of her client's campaigns. She created a conversion action for call conversions inside Google Ads, which produced a tag for her to download. What is this tag called? A console snippet A phone snippet A multimedia snippet A message snippet

A phone snippet

If using Google Tag Manager, which of the following sitewide tagging solutions would be used to measure conversions? Add on the conversion linker tag to Google Tag Manager Install gtag.js tags Link Google Ads and Google Analytics accounts Sitewide tagging is already in place, so no action is needed

Add on the conversion liner tag to Google Tag Manager

You operate an online retail website and have Google Tag Manager set up to manage your tags on your site. You now want to set up sitewide conversion tracking tags in order to evaluate the effectiveness of your next Google Ad campaign. Which step is required in order to do this setup? Add the Conversion Linker tag to your landing page URLs. Disable auto-tagging in all your Google Ads accounts. Add a Floodlight event snippet for each site page. Give Conversion Optimizer access to all site pages.

Add the conversion linker tag to your landing page URLs

17. Kathy released a gaming app and needs to set up conversion tracking for first opens of the app. To do this, she linked her Firebase project with Google Ads. Which access permission did her Google account need for her to do this? Administrative access in Google Ads Standard access within Google Ads Administrative access in Firebase Standard access in Firebase

Administrative access in Google Ads

Kathy released a gaming app and needs to set up conversion tracking for first opens of the app. To do this, she linked her Firebase project with Google Ads. Which access permission did her Google account need for her to do this? Standard access in Firebase Standard access within Google Ads Administrative access in Firebase Administrative access in Google Ads

Administrative access in Google Ads

Allen is a marketing manager who received a series of ads from his creative team. He wants to use A/B testing to find the ads in the series that yield the best results. Which type of ads will Allen compare? Ads used in identical ways, on the same channels, and directed at the same audience. Ads with exposed groups, on the same message, and directed at the same audience.​ Ads with unexposed groups, on the same budget, and directed at the same audience. Ads with unexposed groups, on the same channels, and directed at the same audience.

Ads used in identical ways, on the same channels, and directed at the same audience.

Which method should be used to promote awareness to customers? Implicit call-to-actions Displays focused on offers Ads with generic search terms Brand attributes videos

Ads with generic search terms

An extra line is included within an ad when location extensions are added to a Google Ad campaign. All it takes is linking Google My Business with a Google Ads account.​ What can users see when an ad with location extensions is displayed? A call-to-action, a collection of services, or a digital coupon code A website sitemap, specific page links, or a web search button A phone number, a messaging button, or newsletter sign-up link An address, a link to see the business on Google maps, or specific distance to location

An address, a link to see the business on Google maps, or specific distance to location

Kellie wants to buy an expensive purse from a local accessory store. As a savvy consumer, Kellie wants to find an exact brand at the right price. Which strategy will help an accessory store engage Kellie throughout her customer journey, from the time she begins research to the time she purchases the purse? A brand-focused strategy A pay-per-lead strategy An online-to-offline strategy A social-media strategy

An online-to-offline strategy

Match each product available in Google Marketing Platform for Enterprise with its description. Helps them understand their data Manages all their marketing tags Gets valuable customer feedback Makes interactive charts and graphs

Analytics 360 (1) Surveys 360 (3) Tag Manager (2) Data Studio (4)

Which two of the following statements are true about Attribution reports? App conversions and store visits are included in Attribution reports App conversions and store visits are NOT included in Attribution reports Attribution Reports can help you estimate how changes to your attribution model might impact conversion reporting Attribution reports can help you evaluate and optimize performance after you've changed your attribution model

App conversions and store visits ARE NOT included in Attribution Reports Attribution Reports can help you estimate how changes to your attribution model might impact conversion reporting

Hiroko is running a search campaign for a couple of months and would like to make some improvements. Identify 3 ways that she can optimize her campaign after assessing performance. Select all correct responses. Assess which audience targeting is performing best and double down. Don't make changes until the campaign has been running for at least six months. Remove poorly performing creative and test out new creative. Turn on automated bidding

Assess which audience targeting is performing best and double down. Remove poorly performing creative and test out new creative. Turn on automated bidding.

Brenda's meeting with the web developer of her retail website concerning the integration of conversion tracking using Google Ads. The web developer needs to set up conversion tracking tags. What's required to accomplish this? Conversion tracking tags must use HTML5 for all site pages. A sitewide tag must be added for each conversion action. The required code snippets must be inserted within an inline frame. Auto-tagging must be turned on in all of her Google Ads.

Auto tagging must be turned on in all of her Google Ads.

You want to complete conversion tracking setup on your business website with Google Ads. You've already implemented a global sitewide tag. Your next step is to create event tags, which must be placed in the correct section of your web pages to properly function. Where's the event tag implemented on a web page? On the home page of the website, both above and below the tags. Directly above the global site tag in the <\head> tags of all website pages. Between the tags of your website page, right after the global site tag. Between thetags of your website page, before the last line of code.

Between the tags of your website page, right after the global site tag.

A company that designs coffee mugs wants to see which of their video creatives makes viewers remember their brand best. Which of the following Google tool can they use to find out? Ad recall Brand favorability Brand Lift Conversion Lift

Brand Lift

Which activity might a brand manager track if the desired result is to increase awareness with the customer? Purchase intent Brand recall Transactions Upsells

Brand Recall

Which three of the following are good measurement habits for any individual or company? Select all correct responses. Bring data to all your meetings Encourage learning from failure Look at data only every month or so Run tests continuously

Bring data to all your meetings Encourage learning from failure Run tests continuously

An executive at a clothing company is looking to define overarching goals for his company. What's the executive defining? Media objectives Business objectives Marketing objectives Campaign metrics

Business objectives

A flower delivery business wants to raise their overall sales volume to increase profit. After analyzing their costs, they choose their most popular line of flower arrangements and run a promotion on those arrangements. How would this promotion lead to higher profits? By raising the revenue to increase demand. By lowering the cost of the flower arrangements to increase margin. By raising the margin on the arrangements to increase revenue. By lowering the price of the flower arrangements to increase demand.

By lowering the price of the flower arrangements to increase demand.

A flower delivery business wants to raise their overall sales volume to increase profit. After analyzing their costs, they choose their most popular line of flower arrangements and run a promotion on those arrangements. How would this promotion lead to higher profits? By lowering the cost of the flower arrangements to increase margin. By raising the revenue to increase demand. By lowering the price of the flower arrangements to increase demand. By raising the margin on the arrangements to increase revenue.

By lowering the price of the flower arrangements to increase demand.

How can a Google My Business location can be verified?

By phone, e-mail, or postcard

How does Google My Business help businesses reach more customers when it matters most? (Choose two.) By providing insights on customer behavior. By helping them understand the actions of similar businesses. By engaging their customers online. By lowering overall bounce rates. By improving their mobile site speed.

By providing insights on customer behavior. By engaging their customers online.

Jon implemented conversion tracking tags for his website. He recently released an app as well. Jon's reviewing the totals across all conversions using the campaign report in Google Ads, but he wants to see the conversion results specifically for app installs and first opens. How can he accomplish this? By viewing the data by Impression-assisted conversions. By adding a column for each app conversion type in Campaigns. By segmenting the data by conversion action in Campaigns. By viewing the paths report and sorting by conversion type.

By segmenting the data by conversion action in Campaigns.

Match each report with its description. Shows the average number of days, ad clicks, and ad impressions it took users to convert. Shows how many conversions were received for each conversion action. All the conversions assisted by clicks, except for the last click for each keyword. Helps evaluate and optimize performance using the current attribution model.

Campaigns report (4) Top Conversions report (2) Assisted Conversions report (3) Attribution Overview report (1)

Joshua is creating a new Google Ads campaign and wants to track specific actions customers take on his website. He knows that a global site tag has been implemented on the site, making the use of event tags a possibility. Which two types of event tags can Joshua create? (Choose two.) Click Session time Page load Download Bounce Rate

Click Page load

Google's video conversions can occur from three different customer actions. Match each conversion action with the correct output.

Click-through - Click-based; 30-day default window View-based/view engagement - Watches the ad for 30 seconds or through the end; 30-day default window View-through - Impression-based; 24-hour default window

In a survey, a customer shows a strong preference for one brand over another. Which general metric does this behavior fall under? Consideration Awareness Loyalty Purchase

Consideration

Match each stage of the customer journey with an associated marketing objective

Consideration: Brand Favorability Awareness: Brand recall Purchase: Average order size Loyalty: customer referrals

Match each of the following conversion metrics that you can use to view conversion data with the correct description.

Conversion value per click (Conv. value/click) - Is your total conversion value divided by the number of eligible clicks Cost per conversion (Cost/conv.) - Tells you how much, on average, each of your conversions cost. It's calculated by dividing your total cost by the number in your "Conversions" column Conversion rate (Conv. rate) - Tells you how often, on average, an ad click or other ad interaction leads to a conversion. It's calculated by dividing "Conversions" by the total eligible interactions (like ad clicks or video ad views Conversion value per cost (Conv. value/cost) - Estimates your return on investment. It's calculated by dividing your total conversion value by the total cost of all ad interactions Conversion value (Conv. value) - Is the sum of conversion values for your "Conversions." You have to enter a value for your conversion actions

If someone is using Google My Business to promote their restaurant online and attract new customers, what feature can be used to encourage new people to try them out? Customer reviews Dynamic ads In-search call button Insights

Customer Reviews

You added a conversion tracking tag to a landing page on your business's website. When analyzing your purchasing data, you find duplicate conversions. What's causing the duplicates? Customers who made a purchase return to the conversion page. Customers clicking the ads multiple times before purchasing. Customers using web browsers that allow cross-site cookies. The conversion tracking also including offline conversions.

Customer who made a purchase return to the conversion page

Your Google My Business listing can help customers reach you in a variety of ways. Customers can use a listed address to visit your location. They can also use a phone number to place a call. Which other method, if properly set up, can customers use to contact your business? Customers can use a message button to initiate a conversation with the business. Customers can interact with a bot to answer frequently asked questions. Customers can place a video call through any camera-enabled device. Customers can request a web meeting through an internet-connected device.

Customers can use a message button to initiate a conversation with the business.

Giovanni runs a small bike company. Which tool can he use to turn his ad data into beautiful visual reports? Analytics Analytics 360 Data Studio Optimize

Data Studio

Which of the following attribution models use machine learning to evaluate individual customer paths? Data-driven Last interaction Linear Time Decay

Data-driven

A clothing company wants to entice consumers to pay more for their products. To do this, the company launches an advertising campaign to position themselves as a luxury brand. Which factor are they trying to improve? Unit cost Demand Volume Capacity

Demand

If you're interested in tracking conversions in your Google Ads campaigns and have Google Analytics already installed, there'll be differences in the conversion data reported by the two systems. What are two of these differences? (Choose two.) Differences in conversion counts Differences in attribution Differences in ad placement Differences in base pricing Differences in metric formatting

Differences in conversion counts Differences in attribution

Mary is a marketing manager for a nationwide vegan restaurant chain. She wants to reach potential customers across two media channels focusing on specific audience behaviors. Which two channels could she choose to reach her desired objective? (Choose two.) Select All Correct Responses Display Video Radio Search E-mail

Display and Video

Google Marketing Platform is as effective for small businesses as it is for enterprises. In fact, only two products aren't available in the Small business version of Google Marketing Platform. What are these two products? (Choose two.) Display & Video 360 Surveys Search Ads 360 Data Studio Tag Manager

Display and Video 360 Search Ads 360

Jamelle wants to use Google Ads to advertise his website. He's considering using one of the available Smart Bidding strategies that Google offers. What are two Smart Bidding strategies that Jamelle can use for his upcoming campaign? (Choose two.) Maximize clicks View-through impressions Enhanced CPC Maximize conversions

Enhanced CPC Maximize Conversions

Choose which conversion count option would allow you to measure and improve your sales. A) Every B) One

Every

Which two of the following conversion tracking options are available when setting up in-app conversion tracking? Select All Correct Responses Facebook Firebase Google Play

Firebase Google Play

A candle company is writing copy for a new Display ad. They want to use it to influence consideration for their product. What should they do with their creative? Focus on a specific offer or a product (upsell) Focus on brand attributes or product value proposition Focus on story-telling around the brand Include an implicit or explicit call-to-action (Buy Now, Buy Here, Shop Here, etc.)

Focus on brand attributes or product value proposition

In Google My Business, where can you find the number of Google My Business visitors that are receiving driving directions to your location? Google My Business Maps Google My Business Messaging Google My Business Photos Google My Business Insights

Google My Business Insights

A primary benefit of Google My Business is what it can tell you about how customers behave when they visit your listing. Which Google My Business feature can you use to follow these interactions? Google My Business Reviews Google My Business Services Google My Business Insights​ Google My Business Info

Google My Business Insights​

Marisol owns a busy yoga studio popular with local college communities. Her customers call daily to check on class times, availability, and pricing, which takes too much of her staff's time. Marisol would love to use Google My Business to provide the answers these customers need, without requiring her staff to take calls. Which feature of Google My Business could Marisol use to accomplish this? Google My Business Informer allows her to set a robocall to answer and inform phone callers. Google My Business Call Center lets her dictate a message that's then read by a professional. Google My Business Redirect lets her decide to which phone line and device a caller is directed. Google My Business Messaging lets her send a quick text that answers her customers' questions.

Google My Business Messaging lets her send a quick text that answers her customers' questions.

Kyler's using conversion tracking tags to gain insight into how effectively his ads are converting customer transactions for his online store. But he notices that conversions aren't functioning. What can help him troubleshoot this issue? Conversions report Google Tag Assistant Google Analytics Google Ads Conversion Tool

Google Tag Assistant

Richard's a marketing executive for an online leather-goods retailer. He's focused on data measurement to drive sales of his company's belt lines. He turned to Google's automated machine learning to help his company gain a competitive advantage in the marketplace. What's an important first step that Richard must take to succeed at automation? He needs to learn the data models used by Google's automation systems. He first breaks down his organization's data silos to ensure data quality. That lets the correct data get recorded by Google's machine-learning algorithm. He needs to build data spreadsheets that can be entered into Google's automation system. He needs to assign data values to his manual optimization processes in real time.

He first breaks down his organization's data silos to ensure data quality. That lets the correct data get recorded by Google's machine-learning algorithm.

Levi is an experienced marketing strategist for a software company that sells a learning platform to public schools. He has developed healthy individual measurement habits that drive his success in constantly evolving his company's marketing strategies to the changing needs of the schools. What are two habits Levi has developed to help him evaluate and adapt his marketing strategies? (Choose two.) In meetings, he asks every person, "What do you think?" This allows him to overcome HIPPO, or listening to the "highest paid person's opinion." He runs tests continuously, increasing data points that help inform important strategic decisions. He isolates and analyzes data that prevents failure, which optimizes the outcomes of his experimental marketing campaigns. He keeps all sales data in his CRM's private dashboard, freeing his teammates from seeing data that will distract them from doing their jobs. He starts his day by looking at how well he is doing on his company's key performance indicators.

He runs tests continuously, increasing data points that help inform important strategic decisions. He starts his day by looking at how well he is doing on his company's key performance indicators.

After you've successfully installed a conversion tag on your website or app and a conversion action has taken place, where's conversion data viewed within Google Ads? In the Experiment tab, under the Calls from Ads column In the Overview tab, under the Total Page view column In the Recommendations tab, under the Success column In the Campaigns tab, under the Conversions column

In the Campaigns tab, under the Conversions column

After you've successfully installed a conversion tag on your website or app and a conversion action has taken place, where's conversion data viewed within Google Ads? In the Experiment tab, under the Calls from Ads column In the Campaigns tab, under the Conversions column In the Recommendations tab, under the Success column In the Overview tab, under the Total Page view column

In the campaigns tab, under the conversions column

What can be used to customize how the data is tracked in the Conversions column? Auction Insights Report Custom Tables Include in Conversions setting Modify Columns setting

Include in Conversions Setting

Heather created KPIs (key performance indicators) for her shoe company. She's using metrics to determine whether or not those KPIs have been met. Using the dropdown menu, select whether each option is one of Heather's KPIs or a metric.

Increase sales of high-heeled shoes by 10% this year - KPI Increase of 20% in response rate to Google Search Ads for high heels - Metric Increase of 10% in number of full video ad views on YouTube - Metric Increase online orders by 5% this quarter - KPI

How is credit dynamically attributed to each touch-point in data-driven attribution? It assigns the last touch-point 100% of the credit for the conversion. It algorithmically evaluates individual customer paths to assign credit. It is distributed evenly to every single touch in a buyer's journey. It gives more credit to the touch-points closest to the conversion.

It algorithmically evaluates individual customer paths to assign credit

How is credit dynamically attributed to each touch-point in data-driven attribution? It gives more credit to the touch-points closest to the conversion. It algorithmically evaluates individual customer paths to assign credit. It is distributed evenly to every single touch in a buyer's journey. It assigns the last touch-point 100% of the credit for the conversion.

It algorithmically evaluates individual customer paths to assign credit.

Which two of the following statements are true about conversion tracking ? Select All Correct Responses An extra snippet of code needs to be added to Google Ads to help track user interactions with your site Budgets automatically get shifted to the most productive ads It can track ad interactions and identify the ads most valuable to your business The best performing ads provide insight into creating new and improved creatives

It can track ad interactions and identify the ads most valuable to your business. The best performing ads provide insight into creating new and improved creatives.

Which three of the following aspects are needed when writing a strong key performance indicator (KPI)? Select All Correct Responses It has a defined timeframe It is aggressive It is clear It is measurable

It has a defined timeframe It is clear It is measurable

Larry owns a dry cleaning business and would like to give his customers every opportunity to reach him. His Google My Business panel provides his phone number, but he knows some of his online customers would prefer to text for information. How can Google My Business help Larry? Larry can set up Messaging by adding a mobile number to Google My Business. Larry can use credit card purchase text credits from Google My Business. Larry can set Google My Business to transcribe voice mails to text messages. Larry can set Google My Business to automatically respond to online quer

Larry can set up Messaging by adding a mobile number to Google My Business.

Ansel is planning a Google Ads campaign for his new plumbing client. He knows the client's top priority is new contact form submissions. His client is also interested in measuring newsletter subscriptions. Which two conversion actions can Ansel measure to showcase the campaign's results in the client's two areas of interest? (Choose two.) Leads Directions Sign-ups Pageviews Purchases

Leads / Signups

Susan's created a gaming app, which she's promoting on Google Ads. She wants to track first opens of the gaming app. What must she do first, before she can begin tracking opens of her app? Automate her bidding strategies. Link her Firebase and Google Ads account. Assign values to search attribution. Set up Google Analytics with her app data.

Link her firebase and google ads account

Tom is an advertising executive at a car company. Before beginning work on a video advertising campaign for a new economy car, he creates key performance indicators for the campaign. What's Tom defining? Business objectives Media objectives Campaign metrics Marketing objectives

Media objectives

Linking a client's Google My Business with Google Ads allows for the creation of location extensions. Which statement is true about location extensions? Location extensions replace traditional ads with a delivery focused specifically on sharing location information with customers. Location extensions share all of the reviews from your Google My Business listing, to entice customers to visit your location. Location extensions add an address, a link to see the business on google maps, or the distance a user is from the location to campaign ads. Location extensions provide a messaging button, your phone number, and your business's e-mail address for customer inquiries.

Location extensions add an address, a link to see the business on google maps, or the distance a user is from the location to campaign ads.

A customer is receptive to an upsell during a product purchase. Which part of the customer journey has been exhibited? Consideration Awareness Purchase Loyalty

Loyalty

A customer is receptive to an upsell during a product purchase. Which part of the customer journey has been exhibited? Purchase Loyalty​ Awareness Consideration

Loyalty​

Jamelle wants to use Google Ads to advertise his website. He's considering using one of the available Smart Bidding strategies that Google offers. What are two Smart Bidding strategies that Jamelle can use for his upcoming campaign? (Choose two.) View-through impression​ Maximize conversions Enhanced CPC Target impression share Maximize clicks

Maximize conversions Enhanced CPC

Which analysis technique is particularly useful for companies that invest a significant amount of their media budget in offline media channels or companies that sell predominantly through local stores? Attribution Cross-channel Machine learning Media mix model

Media Mix Model

Match the following objectives with the correct description

Media Objectives - The goals for each medium through which your marketing objectives are completed. For example, the goal of your YouTube campaign Business Objective - A broad top level goal of your company. This goal typically focuses on increasing revenue, profit margin or volume (for example, units sold) Campaign Metrics - These are the individual metrics you use to measure the success of your media objectives Marketing Objectives - Marketing goals that support the business objectives such as building awareness

Sometimes it is not possible to measure the success of a Google Ads campaign that is aggregated across multiple channels, as is the case with measuring brand awareness and brand favorability. Why is it difficult to determine performance across multiple channels? Multiple channels may use different tools to measure brand lift. Multiple channels survey only ad-exposed groups of users. Multiple channels consolidate campaign data for actionable insights. Multiple channels aggregate all your data into a single view.

Multiple channels may use different tools to measure brand lift.

Jared handles marketing for a chain of restaurants that feature high-end bars. He added a bar and its restaurant as separate locations in his bulk upload, even though they share an address. Both were disapproved. What caused the disapproval? The listing must be created using a separate email address. State or federal permission is required to change the address. Multiple locations can't be uploaded at the same physical address. Editorial approval must be received to use the same address twice.

Multiple locations can't be uploaded at the same physical address.

Madison owns a retail clothing store. Her marketing consultant says that with all the technology at their disposal, customers will go back and forth across multiple channels before choosing to buy an outfit at her store. The consultant recommends that Madison think about her customer's journey before they actually arrive at her store. Which type of strategy is Madison's marketing director suggesting to help her drive sales at her physical location? Search optimization Website-to-email Lead manipulation Online-to-offline

Online-to-offline

Kevin created an app with Firebase that links the inventory of his business to his online store, which he's promoting on Google Ads. He wants to track sales from the app and needs to link his Firebase and Google Ads accounts. Which permissions will Kevin's Google account need to link Firebase to Google Ads? Standard access in Firebase Owner on the project permissions in Firebase Standard access in Google Ads Owner on the project permissions in Google Ads

Owner on the project permissions in Firebase

Joshua is creating a new Google Ads campaign and wants to track specific actions customers take on his website. He knows that a global site tag has been implemented on the site, making the use of event tags a possibility. Which two types of event tags can Joshua create? (Choose two.) Session time Page load Click Bounce Rate Download

Page Load and Click

You recently released a mobile app for your online retail store. You're reviewing the totals across all conversions in your Google Ads account using the campaign report in Google Ads. You want to see how effectively your new app is producing conversions for app installs and first opens. Which action will accomplish this? Segment the data by click type. Segment the data by conversion action. Segment the data by conversion adjustment. Segment the data by conversion category.

Segment the data by conversion action

If you have ten or more locations, you can bulk upload those locations to Google My Business using a spreadsheet that contains five important fields. Match the fields to their descriptions. This field contains your phone information and your business's web domain. ​This field contains the information your customers use to find and visit your business in the real world. ​This field contains the unique ID assigned by the Google My Business system to each of your locations. ​This field contains one of nine selections that define your business type. ​This field contains the identifier that users will see when your business is found on Google My Business.

Phone and Website (1) Business Name (5) Categories (4) Store Code (3) Business Location (2)

A brand manager wants to show the value of his advertising by demonstrating the return on ad investment. What's his marketing objective? Consideration Purchase Loyalty​ Awareness

Purchase

Heather's using Google Ads to promote her online olive-oil business. She's setting up a conversion action to measure how effectively her ad campaign is increasing sales on her website. Which category of conversion action should Heather select as part of the setup? Page view Set-up Lead Purchase

Purchase

Heather's using Google Ads to promote her online olive-oil business. She's setting up a conversion action to measure how effectively her ad campaign is increasing sales on her website. Which category of conversion action should Heather select as part of the setup?

Purchase

Measuring conversion actions can help you better understand how users connect with your brand. Which are conversion actions you can measure? Purchase, lead, page view, and sign-up Organic discovery, and directory referral Social media account shares, and likes Unsolicited walk-ins, and product deliveries

Purchase, lead, page view, and sign-up

The Google My Business messaging tool allows customers to reach business owners through what type of communication? Bulletin boards Email Text messaging Video chat

Text Messaging

Linda is viewing the campaign report in her Google Ads account after successfully implementing conversion tracking tags for her website. She sees that at least two of her ads generated over 100 View-through conversions. Which two count as View-through conversions? (Choose two.) Ads that were viewed and converted in an offline transaction. Someone watching up to 30 seconds of those ads. Someone closing one of those ads within five seconds. Ads that deposit a cookie onto someone's computer. Someone clicking on a part of those particular ads.

Someone watching up to 30 seconds of those ads Someone clicking on a part of those particular ads.

Linda is viewing the campaign report in her Google Ads account after successfully implementing conversion tracking tags for her website. She sees that at least two of her ads generated over 100 View-through conversions. Which two count as View-through conversions? (Choose two.) Someone watching up to 30 seconds of those ads. Someone closing one of those ads within five seconds. Someone clicking on a part of those particular ads. Ads that were viewed and converted in an offline transaction. Ads that deposit a cookie onto someone's computer.

Someone watching up to 30 seconds of those ads. Someone clicking on a part of those particular ads.

Each Google My Business location has a unique ID that applies changes to the right listing. What's the name of this unique ID? Store Category Store Code Store Number Store Identifier

Store Code

Match each product available in the Google Marketing Platform Small business version with its description. Simplify managing your marketing tags Get invaluable customer feedback Helps small businesses understand their data Helps fine-tune your website property Build charts, graphs, and custom reports

Surveys (2) Analytics (3) Optimize (4) Tag Manager (1) Data Studio (5)

Mary's a marketing manager for a nationwide restaurant chain. She's considering which channel she should use to advertise her restaurant's new menu upgrades. She decides to use traditional channels. Which traditional channel should May use to reach a broad audience? Search Social media Email Television

TV

Tara knows Google My Business is a great way to share information and engage her customers online. But, she's worried because she has multiple locations, and management of the locations may be too difficult. How does Google My Business simplify the management of multiple locations for Tara? Tara can manage multiple Google My Business listings under one account. Tara can create a separate Google My Business account for each location. Tara can access each Google My Business account on a different device. The Google Analytics platform will send Tara alerts for each business location.

Tara manage multiple google my business listings under one account.

Jane clicks on a Search ad for lipstick then buys it online three days later by clicking on a Facebook ad. On which day would Google Ads credit the conversion? 24 hours after the purchase, to ensure payment is processed Never, since the last interaction was with Facebook The day the ad is clicked The day the purchase is made

The day the ad is clicked

Google My Business verification has specific requirements for approval: The business name must be exactly as it appears in real-life, and the business can't have multiple locations in one physical address.What's the third potential reason for disapproval in the verification process? The location information doesn't include all required fields or isn't open yet. The location has no published photos. The location doesn't appear on Google Maps. The location uses only one category.

The location information doesn't include all required fields or isn't open yet.

What are the verification options for businesses with 10 or more locations? They can enter their location information in bulk but will have to verify each location individually They can import and verify their locations in bulk They only need to verify one location, and the rest will be automatically verified They'll have to enter and verify their locations individually

They can import and verify their locations in bulk

Google offers various methods for tracking phone calls from ads, websites, and mobile sites. Match each of the following conversion tracking goals with the correct method.

Track phone numbers on a mobile website - Track clicks on a text link, image, or button Track calls to a phone number on a website - Use a Google forwarding number Track calls from ads - Add call extension to your Google ad

For video campaigns, the last impression of a video ad will get credit for the view-through conversion. True False

True

Which three of the following actions can improve your conversion rate? Select all correct réponses. Don't use negative keywords. Use negative keywords to further refine audience traffic. Use specific keywords for better conversion rates. Use the search terms report to reach the right customers.

Use Negative Keywords to further refine audience traffic. Use specific keywords for better conversion rates. Use the search terms report to reach the right customers.

Aiesha is dissatisfied with the conversion rate that her ads are generating for her retail website. She wants to make some changes to improve the conversion rate. What should she do to achieve this? (Choose two.) Not include prices that may eliminate customers. Include names of her competitors in the keywords. Use negative keywords to add limits to her ads. Use general keywords to attract as many people as possible. Use more specific keywords that limit the volume of clicks.

Use more specific keywords that limit the volume of clicks.

Mary is a marketing manager for a nationwide vegan restaurant chain. She wants to reach potential customers across two media channels focusing on specific audience behaviors. Which two channels could she choose to reach her desired objective? (Choose two.) Video Display ​ E-mail Radio Search

Video Display

Mary's a marketing manager for a nationwide vegan restaurant chain. She's considering which digital channel she should use to advertise her restaurant's new menu upgrades to people who prefer vegan food. Which two digital channels could Mary use to reach her audience? (Choose two.) Video Print Radio E-mail Television

Video Email

Julie is trying to determine why there are such dynamic fluctuations in the conversion volume of her online website in the past three months. She begins investigating possible causes for the fluctuations. What are two recommended actions she can take in her investigation? (Choose two.) Introduce ad changes to see if conversion volume fluctuates in a similar pattern as the current fluctuation. Have other members of her marketing team double-check her conclusions to rule out user error.​ View the Time Lag Report to better understand her visitor's conversion path. Review the full history of her account changes over the specific date selected, as ad changes might affect conversions.

View the Time Lag Report to better understand her visitor's conversion path. Review the full history of her account changes over the specific date selected, as ad changes might affect conversions.

Jason is running a video campaign and realizes that while his overall views are high, his engagement rates are low. Which three of the following questions could he ask to investigate? Select all correct responses. Was the creative effective in getting attention and highlighting the brand? Was the right audience targeted? Were enough people shown the video? Were there any possible executional missteps?

Was the creative effective in getting attention and highlighting the brand? Was the right audience targeted? Were there any possible executional missteps?

Bob owns a small café with a Google My Business listing, but he'd love to have a mobile-friendly website as well. He doesn't know much about creating websites. What's a tool that Bob can use to create his site? AdWords Messaging Posts Website builder

Website Builder