MKT Chapter 8

which of he following is considered important to digital marketing

SEO

organic content is best used on

company website, youtube, social media, etc.

true or false: organic content isn't important in marketing today

false

true or false: personal selling is the least important tool of IMC

false

a company's website is

owned media

which of the following is an example of sales promo

passing out coupons at a sporting event

a large cheeto's display in a local store is an example of

point of purchase display

A subscribed audience

someone who gives permission to receive marketing information

true or false: IMC includes advertising, PR, digital marketing, direct marketing, events, experiences, sales promo, and personal selling

true

true or false: IMC refers to tools and tactics

true

true or false: IMC stands for Integrated Marketing Communications

true

true or false: a persona is a semi-fictional representation of an ideal client based on data and research

true

true or false: a search engine results page includes organic and paid content

true

paid media includes which of these

tv ads, print ads, sponsorships, etc.